---
title: "Almond Protein Powder — $249K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/almond-protein-powder"
last_updated: "2026-08-09T14:31:32.030Z"
locale: en
meta:
description: "Niche score 51/100 · $249K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $249K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Almond Protein Powder — $249K/yr Amazon US Niche (2026) - Flapen"
---
# **almond protein powder**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 46Growth 38Conversion 66Competition 19Returns 100Price range 95Avg price 95Brand share 6Review moat 82Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.75**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.30–$62.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****363.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$249K**
$249K/yr · 129K searches
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, almond protein powder is a $249K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **almond protein powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$262K–$328K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**538**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- wellious58% - Bob's Red Mill24% - NOOSH6% - PB26% - NAKED4% - Orgain2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/almond-protein-powder/trend)
## **Top almond protein powder search terms**
- **almond protein powder**52K/yr+12.6%4.8% conv. - **wellious protein powder**19K/yr+27.3%8.2% conv. - **wellious almond protein powder**14K/yr-24.1%7.8% conv. - **almond protein**8K/yr+11.0%3.5% conv. - **bobs red mill protein powder**9K/yr-7.9%4.1% conv. - **bobs red mill whey protein powder**7K/yr+29.0%6.7% conv. - **wellious**4K/yr-1.4%8.8% conv. - **bobs red mill vanilla protein powder**4K/yr+35.1%0.4% conv. - **bob red mill protein powder vanilla**3K/yr+37.3%0.0% conv. - **nut protein powder**3K/yr-2.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/almond-protein-powder/search-terms)
## **Top almond protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$37K30%$75K45%$112K60%$149K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wellious Almond Protein Powder (Vanilla) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition**wellious**$30.91**4.4★461 rev](https://www.amazon.com/dp/B09HL4CHR9) [2**Bobs Red Mill Gluten Free Almond Protein Powder 14 oz (Pack of 1)**Bob's Red Mill**$19.72**4.4★341 rev](https://www.amazon.com/dp/B0923F7N6F) [3**wellious Almond Protein Powder (Chocolate) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition**wellious**$30.74**4.1★287 rev](https://www.amazon.com/dp/B09HL316KM) [4**NOOSH Plant Based Almond Protein Powder Unflavored 35 Gram - Vegan Protein Powder All Natural Ingredients Non-GMO Gluten Free Kosher Peanut Free Soy Free Dairy Free (Unflavored)**NOOSH**$29.30**4.6★131 rev](https://www.amazon.com/dp/B07CJ66NM9) [5**wellious Almond Protein Powder (Unflavored Unsweetened) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men | Soy-Free & Gut Friendly Protein Powder for Sports Nutrition**wellious**$30.26**4.5★86 rev](https://www.amazon.com/dp/B0DN46TN23)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orgain X Justins Organic Vegan Nut Butter Protein Powder Vanilla Almond Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb**Orgain**$25.89**115 rev2y ago](https://www.amazon.com/dp/B0CZZB1QH1) [**NAKED Almond Protein Powder from US Farms Only 1 Ingredient Vegan Gluten-Free No Additives No Salt No Sugar - 38 Servings - 1.5LB**NAKED**$29.81**456 rev2y ago](https://www.amazon.com/dp/B0CFVZ65KN) [**Bobs Red Mill Gluten Free Almond Protein Powder 14 oz (Pack of 1)**Bob's Red Mill**$19.72**341 rev3y ago](https://www.amazon.com/dp/B0923F7N6F) [**wellious Almond Protein Powder (Vanilla) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition**wellious**$30.91**461 rev4y ago](https://www.amazon.com/dp/B09HL4CHR9) [**wellious Almond Protein Powder (Chocolate) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men - Perfect Soy-Free & Smooth Gut Friendly Protein Powder for Sports Nutrition**wellious**$30.74**287 rev4y ago](https://www.amazon.com/dp/B09HL316KM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bobs Red Mill Almond Protein Powder 14oz (Pack of 4) - Non GMO Gluten Free Vegan Paleo Friendly Keto Friendly Kosher**Bob's Red Mill**$62.24**4.4★**▲ 61%**](https://www.amazon.com/dp/B08KJWDPX4) [**NOOSH Plant Based Almond Protein Powder Unflavored 35 Gram - Vegan Protein Powder All Natural Ingredients Non-GMO Gluten Free Kosher Peanut Free Soy Free Dairy Free (Unflavored)**NOOSH**$29.30**4.6★**▲ 46%**](https://www.amazon.com/dp/B07CJ66NM9) [**wellious Almond Protein Powder (Unflavored Unsweetened) - 18 Grams of Pure Healthiest Vegan Protein for Women & Men | Soy-Free & Gut Friendly Protein Powder for Sports Nutrition**wellious**$30.26**4.5★**▲ 44%**](https://www.amazon.com/dp/B0DN46TN23) [**Orgain X Justins Organic Vegan Nut Butter Protein Powder Vanilla Almond Butter- 20g Plant Protein 1g Sugar Gluten Free No Dairy Soy Ingredients or Artificial Flavors 1.17 lb**Orgain**$25.89**4.4★**▲ 43%**](https://www.amazon.com/dp/B0CZZB1QH1) [**Bobs Red Mill Whey Protein Concentrate 12oz (Pack of 4) - Keto Friendly Kosher**Bob's Red Mill**$59.74**4.8★**▲ 29%**](https://www.amazon.com/dp/B000EDG5CA)
**~~View all trending →~~**
## **What buyers say about almond protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Fantastic Taste”*
**Nutritional Content**21%
*“Excellent source of Protein”*
**Flavor**9%
*“Great vanilla flavor”*
**Solubility**5%
*“mixes well”*
**Quality-Overall**4%
*“Good quality”*
**Ingredients-Overall**4%
*“Great product with natural ingredients”*
**Blend/Ratio**4%
*“blends very well”*
**Value For Money**3%
*“Good value for the money”*
**Texture/Consistency-Overall**3%
*“Adds some texture”*
**Sweetness**2%
*“The vanilla flavor is perfectly sweet enough without tasting overdone”*
### **What buyers complain about **
**Taste-Overall**15%
*“Tastes very artificial”*
**Value For Money**9%
*“Expensive”*
**Nutritional Content**5%
*“Over $60 a month is too much for it to only have 20g of protein”*
**Texture/Consistency-Overall**5%
*“Its not good the texture is awful”*
**Ingredients-Overall**4%
*“This stuff is inedible”*
**Flavor**4%
*“I dont love monk fruit sweetener flavor”*
**Sweetness**4%
*“and they are too sweet, too chemical, bitter, just icky”*
**Size-Overall**3%
*“Needs bigger container”*
**Advertised Vs Actual Product**3%
*“This product feels misleading”*
**Allergies**2%
*“allergens that usually upset my stomach”*
### **Top return reasons **
**Contamination**50%
**Smell**50%
## **Common questions**
- **Is almond protein powder profitable to sell on Amazon United States?**
- The niche generates $249K/yr across 12 tracked products. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the almond protein powder niche?**
- 6 brands and 538 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in almond protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **When does demand for almond protein powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the almond protein powder niche?**
- Listings span $19.30–$62.24; the average listing price is $32.75 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.
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