---
title: "Allie — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/allie"
last_updated: "2026-08-06T19:10:54.688Z"
locale: en
meta:
description: "Niche score 41/100 · $211K/yr market · 166K searches/yr · $53.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $211K/yr market · 166K searches/yr · $53.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Allie — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **allie**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 22Conversion 30Competition 0Returns 100Price range 88Avg price 92Brand share 0Review moat 11Quality gap 96
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$53.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.70–$90.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$211K**
$211K/yr · 166K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****29,114.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, allie is a $211K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **allie market data**
- **Units sold / yr**
- **5K–6K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$267K–$320K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- alli92% - SHUNNIUB4% - Nature's Bounty4%
## **Demand & seasonality**
Weekly Amazon search volume, last 95 weeks — -6.4% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/health-household/allie/trend)
## **Top allie search terms**
- **orlistat**150K/yr-7.0%2.6% conv. - **orlistate**7K/yr+25.1%0.9% conv. - **orlistat 120mg capsules**7K/yr-24.3%1.8% conv. - **orlistat 120mg**2K/yr-9.0%1.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/allie/search-terms)
## **Top allie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$32K30%$63K45%$95K60%$126K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack**alli**$64.44**4.1★45,602 rev](https://www.amazon.com/dp/B000OWLNBY) [2**alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count**alli**$90.34**4.1★45,602 rev](https://www.amazon.com/dp/B0BJ827RQF) [3**alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)**alli**$43.84**4.1★45,602 rev](https://www.amazon.com/dp/B078ZMSLSX) [4**SHUNNIUB Orlistat 120 Capsules**SHUNNIUB**$60.51**2.9★17 rev](https://www.amazon.com/dp/B0GG93FKJB) [5**Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets**Nature's Bounty**$7.70**4.5★8,749 rev](https://www.amazon.com/dp/B000NKI0V8)
### **Newest**
by launch date
[**SHUNNIUB Orlistat 120 Capsules**SHUNNIUB**$60.51**17 rev5mo ago](https://www.amazon.com/dp/B0GG93FKJB) [**alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count**alli**$90.34**45,602 rev3y ago](https://www.amazon.com/dp/B0BJ827RQF) [**alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)**alli**$43.84**45,602 rev8y ago](https://www.amazon.com/dp/B078ZMSLSX) [**alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack**alli**$64.44**45,602 rev19y ago](https://www.amazon.com/dp/B000OWLNBY) [**Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets**Nature's Bounty**$7.70**8,749 rev19y ago](https://www.amazon.com/dp/B000NKI0V8)
### **Trending**
90-day click momentum
[**SHUNNIUB Orlistat 120 Capsules**SHUNNIUB**$60.51**2.9★**▲ 94%**](https://www.amazon.com/dp/B0GG93FKJB) [**alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules 170 Count**alli**$90.34**4.1★**▲ 33%**](https://www.amazon.com/dp/B0BJ827RQF) [**Natures Bounty Chromium Picolinate Supports Fat Protein & Sugar Metabolism Mineral Supplement 800 mcg 50 Tablets**Nature's Bounty**$7.70**4.5★**— 9%**](https://www.amazon.com/dp/B000NKI0V8) [**alli Weight Loss Diet Pills Orlistat 60 mg Capsules Non Prescription Weight Loss Aid 120 Count Refill Pack**alli**$64.44**4.1★**— 5%**](https://www.amazon.com/dp/B000OWLNBY) [**alli Diet Weight Loss Supplement Pills Orlistat 60mg Capsules Starter Pack Non prescription weight loss aid 60 count(Pack of 1)**alli**$43.84**4.1★**▼ 37%**](https://www.amazon.com/dp/B078ZMSLSX)
## **What buyers say about allie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Weight Loss**33%
*“Good for losing weight”*
**Quality-Overall**8%
*“Yeah I read the good reviews”*
**Efficiency**7%
*“Effective”*
**Advertised Vs Actual Product**6%
*“Came as advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Side Effects**3%
*“no side effects for me”*
**Nutritional Content**3%
*“Its so good for health”*
**Regulates Digestion**3%
*“It helps regularly my bowel movement”*
**Vitamin**2%
*“I think it boost the vitamins Im already currently taking”*
**Ease Of Chewing/Swallowing**2%
*“Easy To Swallow”*
### **What buyers complain about **
**Functionality-Overall**19%
*“Not working on me”*
**Weight Loss**16%
*“Not sure about the weight loss”*
**Value For Money**9%
*“Waste of money”*
**Side Effects**7%
*“Side effects are very strong”*
**Dosage**5%
*“However, I can't continue taking them because of another medication I was prescribed”*
**Leak-Proof**3%
*“It's disgusting and sometimes it just leaks out”*
**Allergies**3%
*“Neck rash after 10 hours”*
**Oily/Greasy**3%
*“Especially after a really greasy meal”*
**Acid Regulator/Stomach Ache Relief**2%
*“I also experienced some mild stomach upset”*
**Comfort-Overall**2%
*“Very uncomfortable”*
### **Top return reasons **
**Functionality-Overall**33%
**Comfort-Overall**22%
**Side Effects**17%
**Stress/Anxiety**11%
**Value For Money**11%
**Fever Relief**6%
## **Common questions**
- **Is allie profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the allie niche?**
- 3 brands and 34 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in allie?**
- Top complaints mined from reviews: Functionality-Overall, Weight Loss, Value For Money. The return rate is 0.1%.
- **When does demand for allie peak?**
- Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the allie niche?**
- Listings span $7.70–$90.34; the average listing price is $53.37 (sweet spot $15–$100). The average incumbent carries 29,114 reviews — the moat a new listing must climb.
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