---
title: "All Purpose Wipes — $423K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/all-purpose-wipes"
last_updated: "2026-08-06T21:28:42.460Z"
locale: en
meta:
description: "Niche score 44/100 · $423K/yr market · 320K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $423K/yr market · 320K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "All Purpose Wipes — $423K/yr Amazon US Niche (2026) - Flapen"
---
# **all purpose wipes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 41Conversion 85Competition 17Returns 99Price range 70Avg price 67Brand share 0Review moat 6Quality gap 16
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.30–$42.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.06**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$423K**
$423K/yr · 320K searches
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****39,016.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, all purpose wipes is a $423K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **all purpose wipes market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$562K–$703K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**116**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics79% - Lysol8% - Clorox8% - CloroxPro3% - Method3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/all-purpose-wipes/trend)
## **Top all purpose wipes search terms**
- **disinfecting wipes bulk**67K/yr+9.7%5.0% conv. - **amazon disinfecting wipes**37K/yr+18.2%14.1% conv. - **amazon basics disinfecting wipes**27K/yr+11.8%13.2% conv. - **amazon cleaning supplies**25K/yr-12.3%0.6% conv. - **disinfectant wipes bulk**18K/yr+45.7%4.8% conv. - **amazon wipes disinfecting**18K/yr+7.8%12.7% conv. - **all purpose wipes**16K/yr+20.4%5.2% conv. - **bulk disinfecting wipes**15K/yr+22.3%2.2% conv. - **sanitizing wipes bulk**12K/yr+14.0%3.1% conv. - **all purpose cleaning wipes**11K/yr+15.4%4.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/all-purpose-wipes/search-terms)
## **Top all purpose wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$85K30%$127K40%$169K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary**Amazon Basics**$12.42**4.7★93,089 rev](https://www.amazon.com/dp/B08R17N9VV) [2**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.59**4.7★93,089 rev](https://www.amazon.com/dp/B07F246YG1) [3**Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)**Amazon Basics**$12.59**4.7★3,612 rev](https://www.amazon.com/dp/B08PM1NPPM) [4**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)**Lysol**$12.96**4.8★23,089 rev](https://www.amazon.com/dp/B0BNNVT2VH) [5**Amazon Basics Disinfecting Wipes Lemon Scent for Sanitizing Cleaning & Deodorizing 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.35**4.7★93,089 rev](https://www.amazon.com/dp/B07F24HVRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Disinfecting Wipes Fresh Scent Sanitizes/Cleans/Disinfects/Deodorizes 85 Count for Hard Nonporous Surfaces**Amazon Basics**$3.35**400 rev2y ago](https://www.amazon.com/dp/B09G41B6NK) [**Amazon Basics Disinfecting Wipes Lemon Scent Thick All Purpose Cleaning Wipes Sanitizes/Cleans/Disinfects/Deodorizes 85 Count**Amazon Basics**$3.30**465 rev2y ago](https://www.amazon.com/dp/B09G45DWLK) [**LYSOL Disinfecting Wipes All Purpose Cleaner Multi-Surface Antibacterial Cleaning Wipes Household Cleaning Supplies Dorm Essentials Lemon + Mango & Hibiscus + Crisp Linen Scent 80 ct. (4 Pack)**Lysol**$12.96**23,089 rev3y ago](https://www.amazon.com/dp/B0BNNVT2VH) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Air Scent Multi-Surface Sanitizes/Cleans/Disinfects/Deodorizes Strong & Convenient 320 Count (4 Packs of 80)**Amazon Basics**$12.59**3,612 rev3y ago](https://www.amazon.com/dp/B08PM1NPPM) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary**Amazon Basics**$12.42**93,089 rev5y ago](https://www.amazon.com/dp/B08R17N9VV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Disinfecting Wipes Lemon Scent for Sanitizing Cleaning & Deodorizing 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.35**4.7★**▲ 28%**](https://www.amazon.com/dp/B07F24HVRR) [**Method All-Purpose Cleaning Wipes Pink Grapefruit Multi-Surface Compostable 70 Count (Pack of 1)**Method**$6.20**4.7★**▲ 24%**](https://www.amazon.com/dp/B08147CHFL) [**Clorox Disinfecting Wipes Back to School Variety Pack 75 Count Each Pack of 3 (Package May Vary)**Clorox**$12.29**4.8★**— 6%**](https://www.amazon.com/dp/B00HSC9F2C) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects Deodorizes 340 Count (4 Packs of 85) Packaging May Vary**Amazon Basics**$12.42**4.7★**— 6%**](https://www.amazon.com/dp/B08R17N9VV) [**Amazon Basics Disinfecting Wipes Lemon & Fresh Scent Sanitizes Cleans Disinfects & Deodorizes 255 Count (3 Packs of 85) Packaging May Vary**Amazon Basics**$10.59**4.7★**— 0%**](https://www.amazon.com/dp/B07F246YG1)
**~~View all trending →~~**
## **What buyers say about all purpose wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good value for the money”*
**Ease Of Cleaning**19%
*“Cleans great”*
**Smell**13%
*“Smell fresh”*
**Quality-Overall**13%
*“quality cleaner”*
**Disinfection**5%
*“Disinfecting Wipes”*
**Ease Of Use**5%
*“Very handy”*
**Cleansing**5%
*“Cleanse well”*
**Advertised Vs Actual Product**3%
*“Works as it should”*
**Efficiency**2%
*“Work ok”*
**Durability**1%
*“theyre durable, and they last longer than I expected”*
### **What buyers complain about **
**Leak-Proof**34%
*“LEAKS”*
**Moist/Dry**13%
*“Its almost dry”*
**Smell**6%
*“It smells disgusting”*
**Ease Of Cleaning**6%
*“not efficient in cleaning”*
**Size-Overall**3%
*“They are larger”*
**Value For Money**2%
*“Too expensive”*
**Quality-Overall**2%
*“Seems to be poor quality”*
**Contamination**2%
*“exposed the wipes”*
**Ease Of Use**1%
*“Hard to get out”*
**Residue**1%
*“Leaves streaks”*
### **Top return reasons **
**Leak-Proof**51%
**Moist/Dry**11%
**Value For Money**8%
**Size-Overall**7%
**Smell**5%
**Advertised Vs Actual Product**4%
**Ease Of Cleaning**3%
**Contamination**1%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is all purpose wipes profitable to sell on Amazon United States?**
- The niche generates $423K/yr across 12 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the all purpose wipes niche?**
- 5 brands and 116 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in all purpose wipes?**
- Top complaints mined from reviews: Leak-Proof, Moist/Dry, Smell. The return rate is 0.1%.
- **When does demand for all purpose wipes peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the all purpose wipes niche?**
- Listings span $3.30–$42.75; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 39,016 reviews — the moat a new listing must climb.
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