---
title: "Alcohol — $13.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/alcohol"
last_updated: "2026-08-09T05:25:06.728Z"
locale: en
meta:
description: "Niche score 59/100 · $13.2M/yr market · 8.8M searches/yr · $15.06 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $13.2M/yr market · 8.8M searches/yr · $15.06 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Alcohol — $13.2M/yr Amazon US Niche (2026) - Flapen"
---
# **alcohol**
**Launch it**
A $13.2M/yr market growing +3.4% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 29Conversion 87Competition 49Returns 100Price range 63Avg price 75Brand share 35Review moat 23Quality gap 15
**Market size**
**Incredible****$13.2M**
$13.2M/yr · 8.8M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.91–$35.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,117.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, alcohol is a $13.2M/yr Amazon United States market (8.8M searches/yr). The top 5 brands hold 84% of demand. Verdict: Launch it — 59/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alcohol market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$12.0M–$15.1M**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**843**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**13%**
- Amazon Basics52% - ForPro Professional Collection12% - Vi-Jon9% - MAXTITE7% - Equate3% - FIVE STAR MATERIALS RESOURCES3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.
200K150KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/alcohol/trend)
## **Top alcohol search terms**
- **alcohol**2.5M/yr+5.8%6.8% conv. - **rubbing alcohol**1.9M/yr+6.1%10.2% conv. - **isopropyl alcohol**1.8M/yr-0.8%10.1% conv. - **99% isopropyl alcohol**620K/yr+4.8%9.1% conv. - **isopropyl alcohol 99 percent**488K/yr-6.4%10.2% conv. - **rubbing alcohol 90 percent**434K/yr-2.5%11.9% conv. - **91% isopropyl alcohol**262K/yr+16.3%7.2% conv. - **rubbing alcohol 99 percent**121K/yr-3.2%9.3% conv. - **alcohol isopropilico**80K/yr+12.6%3.1% conv. - **isopropyl alcohol 91 percent**104K/yr-22.8%8.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/alcohol/search-terms)
## **Top alcohol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$661K10%$1.3M15%$2.0M20%$2.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack**Amazon Basics**$7.97**4.8★1,926 rev](https://www.amazon.com/dp/B0CDCW9N37) [2**ForPro 99% Isopropyl Alcohol (IPA) 32 Fl Oz (960ml) Pure & Unadulterated Concentrated Alcohol**ForPro Professional Collection**$11.16**4.8★8,067 rev](https://www.amazon.com/dp/B00DT52Y98) [3**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)**Amazon Basics**$8.15**4.5★8,975 rev](https://www.amazon.com/dp/B07RB7XYQ1) [4**Amazon Basics 99% Isopropyl Alcohol For Technical Use 16 Fluid Ounces 1-Pack (Previously Solimo)**Amazon Basics**$6.90**4.8★34,411 rev](https://www.amazon.com/dp/B07NFSFBXQ) [5**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$6.50**4.8★9,646 rev](https://www.amazon.com/dp/B07NFVQCJP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**99% Pure Isopropyl Alcohol 99 Percent IPA 1 Gallon USP Grade Made in The USA (4 Quarts 1 Gallon 128 fl oz)**FIVE STAR MATERIALS RESOURCES**$24.63**932 rev1y ago](https://www.amazon.com/dp/B0DXLC89NV) [**99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)**FIVE STAR MATERIALS RESOURCES**$25.37**441 rev1y ago](https://www.amazon.com/dp/B0DNFZN5HV) [**Quality Chemical - Super Premium - 99.9% Pure Isopropyl Alcohol (IPA) - Made in The USA - Concentrated Isopropyl Alcohol or 4(32oz) Bottles**Quality Chemical**$31.69**107 rev1y ago](https://www.amazon.com/dp/B0DJ1H6KRH) [**TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented**TenderGentle**$7.32**1,452 rev1y ago](https://www.amazon.com/dp/B0DFR23MDD) [**Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack**Amazon Basics**$7.97**1,926 rev2y ago](https://www.amazon.com/dp/B0CDCW9N37)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic Unscented 16 Fl oz 1-Pack**Amazon Basics**$7.97**4.8★**▲ 134%**](https://www.amazon.com/dp/B0CDCW9N37) [**Amazon Basics 91% Isopropyl Alcohol First Aid Antiseptic for Minor Cuts Scrapes and Infection Protection Unscented 16 fl oz 12-Pack**Amazon Basics**$29.10**4.8★**▲ 111%**](https://www.amazon.com/dp/B0CDCWFYVL) [**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$6.50**4.8★**▲ 90%**](https://www.amazon.com/dp/B07NFVQCJP) [**99.9% Pure Isopropyl Alcohol 99.9 Percent IPA 1 Gallon 4 Quarts USP Grade Made in The USA (4 * 32 fl oz 4 Packs)**FIVE STAR MATERIALS RESOURCES**$25.37**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DNFZN5HV) [**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)**Amazon Basics**$8.15**4.5★**▲ 66%**](https://www.amazon.com/dp/B07RB7XYQ1)
**~~View all trending →~~**
## **What buyers say about alcohol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Value For Money**17%
*“Fair price”*
**Advertised Vs Actual Product**17%
*“accurate description”*
**Ease Of Cleaning**12%
*“Cleans well”*
**Ease Of Use**6%
*“easy to handle”*
**Efficiency**6%
*“works perfectly”*
**Size-Overall**5%
*“Love the size”*
**Leak-Proof**2%
*“doesnt leak”*
**Smell**2%
*“No weird smell beyond what youd expect”*
**Strength**1%
*“Very strong,”*
### **What buyers complain about **
**Size-Overall**22%
*“came up short”*
**Value For Money**15%
*“way over priced”*
**Thickness**10%
*“They were thick”*
**Moist/Dry**8%
*“dry out very quickly”*
**Smell**6%
*“Had a funny smell”*
**Quality-Overall**4%
*“Bad quality”*
**Leak-Proof**4%
*“Leaked everywhere”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Ease Of Cleaning**2%
*“not efficient for cleaning your glasses or anything at all”*
**Alcohol Content**2%
*“No alcohol”*
### **Top return reasons **
**Size-Overall**52%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Thin**6%
**Moist/Dry**4%
**Alcohol Content**3%
**Thickness**2%
**Leak-Proof**2%
**Quality-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is alcohol profitable to sell on Amazon United States?**
- The niche generates $13.2M/yr across 24 tracked products. 90-day search growth is +3.4%. Flapen's verdict: Launch it (59/100).
- **How competitive is the alcohol niche?**
- 13 brands and 843 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in alcohol?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.1%.
- **When does demand for alcohol peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the alcohol niche?**
- Listings span $2.91–$35.86; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 7,117 reviews — the moat a new listing must climb.
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