[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-ajona-toothpaste":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":221,"demand":226,"seasonality":509,"brandShare":522,"products":531,"feedback":594,"searchTerms":753,"related":777,"lastUpdated":173},"438651e3-a5e1-40aa-964d-e866ff6911c2","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":142,"brandCountYearAgo":142,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":168,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":168},77124,33725,0.9331,-0.3411,0.1416,0.9801,1,4.63,10206,16.15,7.62,37.15,6,4000,0.5,0.0028,0,"ajona toothpaste","ajona-toothpaste","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fajona-toothpaste","Toothpaste","2026-07-14T23:28:35.377424+00:00",21,[],968,3000,500,750,48450,64600,74,162,{"score":185,"verdict":186,"components":187},35,"skip",[188,193,195,199,201,203,206,211,214,217],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",19,0.15,77123.68,{"key":194,"score":135,"weight":191,"raw":155},"growth",{"key":196,"score":197,"weight":198,"raw":156},"conversion",96,0.1,{"key":200,"score":142,"weight":191,"raw":157},"competition",{"key":202,"score":168,"weight":198,"raw":158},"brandShare",{"key":204,"score":205,"weight":198,"raw":159},"qualityGap",23,{"key":207,"score":208,"weight":209,"raw":210},"reviewMoat",22,0.05,10205.67,{"key":212,"score":213,"weight":198,"raw":167},"returns",99,{"key":215,"score":216,"weight":209,"raw":161},"avgPrice",78,{"key":218,"score":219,"weight":209,"raw":220},"priceRange",75,0.7500846596681341,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":508},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,272,275,278,281,284,287,290,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,360,363,366,369,372,375,378,380,382,385,388,391,393,396,399,402,405,407,410,413,416,419,422,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,505],{"week":229,"volume":230},"2024-09-15",337,{"week":232,"volume":233},"2024-09-22",320,{"week":235,"volume":236},"2024-09-29",340,{"week":238,"volume":239},"2024-10-06",327,{"week":241,"volume":242},"2024-10-13",438,{"week":244,"volume":245},"2024-10-20",328,{"week":247,"volume":248},"2024-10-27",289,{"week":250,"volume":251},"2024-11-03",374,{"week":253,"volume":254},"2024-11-10",451,{"week":256,"volume":257},"2024-11-17",414,{"week":259,"volume":260},"2024-11-24",431,{"week":262,"volume":263},"2024-12-01",509,{"week":265,"volume":266},"2024-12-08",367,{"week":268,"volume":269},"2024-12-15",353,{"week":271,"volume":230},"2024-12-22",{"week":273,"volume":274},"2024-12-29",366,{"week":276,"volume":277},"2025-01-05",317,{"week":279,"volume":280},"2025-01-12",274,{"week":282,"volume":283},"2025-01-19",363,{"week":285,"volume":286},"2025-01-26",296,{"week":288,"volume":289},"2025-02-02",329,{"week":291,"volume":233},"2025-02-09",{"week":293,"volume":294},"2025-02-16",416,{"week":296,"volume":297},"2025-02-23",355,{"week":299,"volume":300},"2025-03-02",319,{"week":302,"volume":303},"2025-03-09",326,{"week":305,"volume":306},"2025-03-16",292,{"week":308,"volume":309},"2025-03-23",468,{"week":311,"volume":312},"2025-03-30",318,{"week":314,"volume":315},"2025-04-06",314,{"week":317,"volume":318},"2025-04-13",356,{"week":320,"volume":321},"2025-04-20",386,{"week":323,"volume":324},"2025-04-27",287,{"week":326,"volume":327},"2025-05-04",270,{"week":329,"volume":330},"2025-05-11",276,{"week":332,"volume":333},"2025-05-18",307,{"week":335,"volume":336},"2025-05-25",240,{"week":338,"volume":339},"2025-06-01",243,{"week":341,"volume":342},"2025-06-08",260,{"week":344,"volume":345},"2025-06-15",290,{"week":347,"volume":348},"2025-06-22",309,{"week":350,"volume":351},"2025-06-29",265,{"week":353,"volume":354},"2025-07-06",272,{"week":356,"volume":357},"2025-07-13",474,{"week":359,"volume":248},"2025-07-20",{"week":361,"volume":362},"2025-07-27",338,{"week":364,"volume":365},"2025-08-03",417,{"week":367,"volume":368},"2025-08-10",399,{"week":370,"volume":371},"2025-08-17",403,{"week":373,"volume":374},"2025-08-24",376,{"week":376,"volume":377},"2025-08-31",422,{"week":379,"volume":368},"2025-09-07",{"week":381,"volume":251},"2025-09-14",{"week":383,"volume":384},"2025-09-21",377,{"week":386,"volume":387},"2025-09-28",408,{"week":389,"volume":390},"2025-10-05",560,{"week":392,"volume":178},"2025-10-12",{"week":394,"volume":395},"2025-10-19",516,{"week":397,"volume":398},"2025-10-26",361,{"week":400,"volume":401},"2025-11-02",420,{"week":403,"volume":404},"2025-11-09",396,{"week":406,"volume":368},"2025-11-16",{"week":408,"volume":409},"2025-11-23",481,{"week":411,"volume":412},"2025-11-30",699,{"week":414,"volume":415},"2025-12-07",514,{"week":417,"volume":418},"2025-12-14",445,{"week":420,"volume":421},"2025-12-21",392,{"week":423,"volume":401},"2025-12-28",{"week":425,"volume":426},"2026-01-04",669,{"week":428,"volume":429},"2026-01-11",660,{"week":431,"volume":432},"2026-01-18",693,{"week":434,"volume":435},"2026-01-25",736,{"week":437,"volume":438},"2026-02-01",5170,{"week":440,"volume":441},"2026-02-08",4155,{"week":443,"volume":444},"2026-02-15",7800,{"week":446,"volume":447},"2026-02-22",5884,{"week":449,"volume":450},"2026-03-01",8211,{"week":452,"volume":453},"2026-03-08",9157,{"week":455,"volume":456},"2026-03-15",3393,{"week":458,"volume":459},"2026-03-22",2578,{"week":461,"volume":462},"2026-03-29",2065,{"week":464,"volume":465},"2026-04-05",2218,{"week":467,"volume":468},"2026-04-12",1924,{"week":470,"volume":471},"2026-04-19",12772,{"week":473,"volume":474},"2026-04-26",5043,{"week":476,"volume":477},"2026-05-03",5144,{"week":479,"volume":480},"2026-05-10",6932,{"week":482,"volume":483},"2026-05-17",8247,{"week":485,"volume":486},"2026-05-24",6979,{"week":488,"volume":489},"2026-05-31",4967,{"week":491,"volume":492},"2026-06-07",674,{"week":494,"volume":495},"2026-06-14",611,{"week":497,"volume":498},"2026-06-21",518,{"week":500,"volume":501},"2026-06-28",721,{"week":503,"volume":504},"2026-07-05",461,{"week":506,"volume":507},"2026-07-12",551,false,[510,511,512,513,514,515,516,517,518,519,520,521],0.35849464449430163,2.1850463249379475,1.9410946549295247,2.0840631778236594,2.6524946395251474,0.30935964997279386,0.28443437362571833,0.2886561668443139,0.26117873301481054,0.296867196875396,0.323193774643898,0.2944124348109113,{"top":523,"otherBrandCount":168,"otherClickShare":530},[524,527],{"brand":525,"clickShare":526},"Ajona",0.9800000000000001,{"brand":528,"clickShare":529},"Boka",0.0199,0.00009999999999987796,[532,543,553,563,574,584],{"asin":533,"title":534,"brand":525,"imageUrl":535,"price":536,"rating":537,"reviews":538,"clickShare90":539,"clickShare360":540,"launchDate":541,"amazonUrl":542},"B06XDQFKNJ","Ajona Stomatikum Toothpaste 25ml (Pack of 6)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51inH3U9jgL.jpg",19.82,4.7,751,0.3934,0.435,"2017-03-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06XDQFKNJ",{"asin":544,"title":545,"brand":525,"imageUrl":546,"price":163,"rating":547,"reviews":548,"clickShare90":549,"clickShare360":550,"launchDate":551,"amazonUrl":552},"B01JH07GAA","12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kRDxD0j2L.jpg",4.8,520,0.2696,0.2131,"2016-07-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01JH07GAA",{"asin":554,"title":555,"brand":525,"imageUrl":556,"price":557,"rating":547,"reviews":558,"clickShare90":559,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B06VWL499X","Ajona Stomatikum Toothpaste 25ml (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bMBi8NOGL.jpg",11.64,398,0.2314,0.2235,"2017-02-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06VWL499X",{"asin":564,"title":565,"brand":525,"imageUrl":566,"price":567,"rating":568,"reviews":569,"clickShare90":570,"clickShare360":571,"launchDate":572,"amazonUrl":573},"B01BMVNKY8","Ajona Stomatikum Toothpaste 25Ml (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Sj3bF1FiL.jpg",9.45,4.6,288,0.0516,0.0716,"2016-02-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01BMVNKY8",{"asin":575,"title":576,"brand":525,"imageUrl":577,"price":162,"rating":578,"reviews":579,"clickShare90":580,"clickShare360":581,"launchDate":582,"amazonUrl":583},"B07YQ94VWD","Ajona Stomatikum Toothpaste 25ml toothpaste by Ajona","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pWrTFbHvL.jpg",4.4,164,0.034,0.0363,"2005-02-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07YQ94VWD",{"asin":585,"title":586,"brand":528,"imageUrl":587,"price":588,"rating":589,"reviews":590,"clickShare90":529,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0BSRFKKZJ","Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EKcGiSrhL.jpg",11.25,4.5,59113,0.0206,"2022-12-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BSRFKKZJ",{"love":595,"hate":665,"returnReasons":731},[596,603,610,617,624,630,637,644,651,658],{"topic":597,"percentOfMentions":598,"verbatims":599},"Oral Hygiene",0.2186,[600,601,602],"Great for Sensitive Teeth","Cleans teeth well","I have great oral hygiene",{"topic":604,"percentOfMentions":605,"verbatims":606},"Tooth Brightening",0.1971,[607,608,609],"my teeth are visibly whiter","whiten my teeth well","the whitening definitely helps",{"topic":611,"percentOfMentions":612,"verbatims":613},"Taste-Overall",0.0966,[614,615,616],"Good taste","The taste is also very nice and subtle","It tastes minty",{"topic":618,"percentOfMentions":619,"verbatims":620},"Quality-Overall",0.0538,[621,622,623],"Fair product","No complaints","Excellent product",{"topic":625,"percentOfMentions":626,"verbatims":627},"Tooth Sensitivity",0.0496,[600,628,629],"Helps from teeth sensitivity","its gentle on my sensitive teeth",{"topic":631,"percentOfMentions":632,"verbatims":633},"Cleansing",0.0478,[634,635,636],"It cleans well","Clean feel","My teeth feel clean",{"topic":638,"percentOfMentions":639,"verbatims":640},"Flavor",0.0473,[641,642,643],"Mild flavor","Great flavor","The flavor is refreshing",{"topic":645,"percentOfMentions":646,"verbatims":647},"Value For Money",0.028300000000000002,[648,649,650],"Worth every penny","Good deal","Great value",{"topic":652,"percentOfMentions":653,"verbatims":654},"Freshness",0.0168,[655,656,657],"So fresh","the freshness lasts all day","My mouth feels so fresh",{"topic":659,"percentOfMentions":660,"verbatims":661},"Ease Of Cleaning",0.0151,[662,663,664],"does a good clean","My mouth does feel clean","cleans very well leaving your teeth feeling smooth",[666,672,678,684,690,697,703,710,717,724],{"topic":597,"percentOfMentions":667,"verbatims":668},0.1116,[669,670,671],"The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores","my dentist didnt like it","This toothpaste is the worst",{"topic":604,"percentOfMentions":673,"verbatims":674},0.0916,[675,676,677],"Does not whiten","does not whiten your teeth","Didnt really notice whitening either",{"topic":645,"percentOfMentions":679,"verbatims":680},0.0737,[681,682,683],"Waste of money","Overpriced","a little expensive",{"topic":611,"percentOfMentions":685,"verbatims":686},0.0646,[687,688,689],"Doesn't taste great","Mild taste","leaves a strange aftertaste",{"topic":691,"percentOfMentions":692,"verbatims":693},"Functionality-Overall",0.049699999999999994,[694,695,696],"Doesn't work","Not so effective","Not effective fluff",{"topic":625,"percentOfMentions":698,"verbatims":699},0.0444,[700,701,702],"It can cause a rapid tooth decay and sensitive happen","My teeth do not feel clean after brushing","Made teeth sensitive",{"topic":704,"percentOfMentions":705,"verbatims":706},"Advertised Vs Actual Product",0.031400000000000004,[707,708,709],"not been given the product that was advertised","False advertisement","False Advertising",{"topic":711,"percentOfMentions":712,"verbatims":713},"Ingredients-Overall",0.0292,[714,715,716],"the ingredients are not strong tasting","The ingredients are different","It does not list N-Ha as an ingredient",{"topic":718,"percentOfMentions":719,"verbatims":720},"Color",0.0223,[721,722,723],"Not whiter","they appears a little bit whiter","No change in color for me",{"topic":725,"percentOfMentions":726,"verbatims":727},"Breathability",0.021400000000000002,[728,729,730],"Does not keep your breath fresh","Horrendous breath","Doesnt refresh my breath\u002Fmouth whatsoever",[732,734,736,738,740,742,744,746,748,750],{"reason":604,"pct":733},0.1338,{"reason":611,"pct":735},0.133,{"reason":704,"pct":737},0.1108,{"reason":691,"pct":739},0.09230000000000001,{"reason":625,"pct":741},0.0808,{"reason":638,"pct":743},0.0698,{"reason":711,"pct":745},0.055,{"reason":597,"pct":747},0.0454,{"reason":645,"pct":749},0.039,{"reason":751,"pct":752},"Leak-Proof",0.0291,[754,758,763,768,772],{"term":169,"volume":755,"growthQoq":756,"conversionRate":757},17089,0.0462,0.1575,{"term":759,"volume":760,"growthQoq":761,"conversionRate":762},"german toothpaste",5201,-0.153,0.0408,{"term":764,"volume":765,"growthQoq":766,"conversionRate":767},"ajona",4109,0.074,0.1358,{"term":769,"volume":770,"growthQoq":771,"conversionRate":168},"titad toothpaste",4559,-0.7899,{"term":773,"volume":774,"growthQoq":775,"conversionRate":776},"rucipello toothpaste",2767,-0.7727,0.0111,[778,785,792,797,802,807],{"title":779,"href":780,"score":781,"verdict":782,"marketSize":783,"growth90":784},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":786,"href":787,"score":788,"verdict":789,"marketSize":790,"growth90":791},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":793,"href":794,"score":788,"verdict":782,"marketSize":795,"growth90":796},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":798,"href":799,"score":788,"verdict":789,"marketSize":800,"growth90":801},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":803,"href":804,"score":788,"verdict":789,"marketSize":805,"growth90":806},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":808,"href":809,"score":788,"verdict":789,"marketSize":810,"growth90":811},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]