---
title: "Ajona Toothpaste — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ajona-toothpaste"
last_updated: "2026-08-09T07:02:35.270Z"
locale: en
meta:
description: "Niche score 35/100 · $77K/yr market · 34K searches/yr · $16.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $77K/yr market · 34K searches/yr · $16.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ajona Toothpaste — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **ajona toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 8Conversion 96Competition 2Returns 99Price range 75Avg price 78Brand share 0Review moat 22Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.62–$37.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,205.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 34K searches
**Growth**
**Bad****-34.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ajona toothpaste is a $77K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ajona toothpaste market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$48K–$65K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#968**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- Ajona98% - Boka2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -34.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 10.2×
[**Open Trend **](https://flapen.com/research/us/health-household/ajona-toothpaste/trend)
## **Top ajona toothpaste search terms**
- **ajona toothpaste**17K/yr+4.6%15.8% conv. - **german toothpaste**5K/yr-15.3%4.1% conv. - **ajona**4K/yr+7.4%13.6% conv. - **titad toothpaste**5K/yr-79.0%0.0% conv. - **rucipello toothpaste**3K/yr-77.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/ajona-toothpaste/search-terms)
## **Top ajona toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ajona Stomatikum Toothpaste 25ml (Pack of 6)**Ajona**$19.82**4.7★751 rev](https://www.amazon.com/dp/B06XDQFKNJ) [2**12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona**Ajona**$37.15**4.8★520 rev](https://www.amazon.com/dp/B01JH07GAA) [3**Ajona Stomatikum Toothpaste 25ml (Pack of 3)**Ajona**$11.64**4.8★398 rev](https://www.amazon.com/dp/B06VWL499X) [4**Ajona Stomatikum Toothpaste 25Ml (Pack of 2)**Ajona**$9.45**4.6★288 rev](https://www.amazon.com/dp/B01BMVNKY8) [5**Ajona Stomatikum Toothpaste 25ml toothpaste by Ajona**Ajona**$7.62**4.4★164 rev](https://www.amazon.com/dp/B07YQ94VWD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**59,113 rev3y ago](https://www.amazon.com/dp/B0BSRFKKZJ) [**Ajona Stomatikum Toothpaste 25ml (Pack of 6)**Ajona**$19.82**751 rev9y ago](https://www.amazon.com/dp/B06XDQFKNJ) [**Ajona Stomatikum Toothpaste 25ml (Pack of 3)**Ajona**$11.64**398 rev9y ago](https://www.amazon.com/dp/B06VWL499X) [**12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona**Ajona**$37.15**520 rev10y ago](https://www.amazon.com/dp/B01JH07GAA) [**Ajona Stomatikum Toothpaste 25Ml (Pack of 2)**Ajona**$9.45**288 rev10y ago](https://www.amazon.com/dp/B01BMVNKY8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona**Ajona**$37.15**4.8★**▲ 27%**](https://www.amazon.com/dp/B01JH07GAA) [**Ajona Stomatikum Toothpaste 25ml (Pack of 3)**Ajona**$11.64**4.8★**— 4%**](https://www.amazon.com/dp/B06VWL499X) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**4.5★**— 3%**](https://www.amazon.com/dp/B0BSRFKKZJ) [**Ajona Stomatikum Toothpaste 25ml toothpaste by Ajona**Ajona**$7.62**4.4★**— 6%**](https://www.amazon.com/dp/B07YQ94VWD) [**Ajona Stomatikum Toothpaste 25ml (Pack of 6)**Ajona**$19.82**4.7★**— 10%**](https://www.amazon.com/dp/B06XDQFKNJ)
**~~View all trending →~~**
## **What buyers say about ajona toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**22%
*“Great for Sensitive Teeth”*
**Tooth Brightening**20%
*“my teeth are visibly whiter”*
**Taste-Overall**10%
*“Good taste”*
**Quality-Overall**5%
*“Fair product”*
**Tooth Sensitivity**5%
*“Great for Sensitive Teeth”*
**Cleansing**5%
*“It cleans well”*
**Flavor**5%
*“Mild flavor”*
**Value For Money**3%
*“Worth every penny”*
**Freshness**2%
*“So fresh”*
**Ease Of Cleaning**2%
*“does a good clean”*
### **What buyers complain about **
**Oral Hygiene**11%
*“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”*
**Tooth Brightening**9%
*“Does not whiten”*
**Value For Money**7%
*“Waste of money”*
**Taste-Overall**6%
*“Doesn't taste great”*
**Functionality-Overall**5%
*“Doesn't work”*
**Tooth Sensitivity**4%
*“It can cause a rapid tooth decay and sensitive happen”*
**Advertised Vs Actual Product**3%
*“not been given the product that was advertised”*
**Ingredients-Overall**3%
*“the ingredients are not strong tasting”*
**Color**2%
*“Not whiter”*
**Breathability**2%
*“Does not keep your breath fresh”*
### **Top return reasons **
**Tooth Brightening**13%
**Taste-Overall**13%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Tooth Sensitivity**8%
**Flavor**7%
**Ingredients-Overall**6%
**Oral Hygiene**5%
**Value For Money**4%
**Leak-Proof**3%
## **Common questions**
- **Is ajona toothpaste profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 6 tracked products. 90-day search growth is -34.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ajona toothpaste niche?**
- 2 brands and 21 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ajona toothpaste?**
- Top complaints mined from reviews: Oral Hygiene, Tooth Brightening, Value For Money. The return rate is 0.3%.
- **When does demand for ajona toothpaste peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 10.2× the quietest.
- **What does it cost to enter the ajona toothpaste niche?**
- Listings span $7.62–$37.15; the average listing price is $16.15 (sweet spot $15–$100). The average incumbent carries 10,206 reviews — the moat a new listing must climb.
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