---
title: "Products — air wick automatic spray refill - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/air-wick-automatic-spray-refill/products"
last_updated: "2026-08-09T10:04:56.677Z"
locale: en
meta:
  description: "Niche score 53/100 · $666K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $666K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — air wick automatic spray refill - Flapen"
---

# **air wick automatic spray refill**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 67Growth 36Conversion 80Competition 45Returns 99Price range 75Avg price 80Brand share 0Review moat 21Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.15–$44.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$666K**

$666K/yr · 473K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****12,029.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products