---
title: "Air Wick Automatic Spray Refill — $666K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/air-wick-automatic-spray-refill"
last_updated: "2026-08-09T05:27:01.825Z"
locale: en
meta:
description: "Niche score 53/100 · $666K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $666K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Air Wick Automatic Spray Refill — $666K/yr Amazon US Niche (2026) - Flapen"
---
# **air wick automatic spray refill**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 67Growth 36Conversion 80Competition 45Returns 99Price range 75Avg price 80Brand share 0Review moat 21Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.15–$44.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$666K**
$666K/yr · 473K searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,029.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, air wick automatic spray refill is a $666K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **air wick automatic spray refill market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$687K–$859K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**139**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**0%**
- Air Wick88% - Glade9% - EnBath2% - Air Fusion1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
50K30KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/health-household/air-wick-automatic-spray-refill/trend)
## **Top air wick automatic spray refill search terms**
- **airwick automatic spray refills**100K/yr+31.5%7.7% conv. - **air wick automatic spray refill**80K/yr+14.9%7.9% conv. - **air wick spray refill**34K/yr+13.8%7.2% conv. - **air wick spray**28K/yr+19.5%3.9% conv. - **airwick spray refill**79K/yr-50.4%7.2% conv. - **air wick refills automatic spray**24K/yr-7.4%6.2% conv. - **battery powered air freshener**18K/yr+11.9%1.1% conv. - **airwick spray**14K/yr+13.9%3.9% conv. - **wall mounted air freshener**11K/yr+8.9%1.4% conv. - **airwick automatic spray**8K/yr+47.6%5.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/air-wick-automatic-spray-refill/search-terms)
## **Top air wick automatic spray refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$33K10%$67K15%$100K20%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Air Wick Automatic Air Freshener Spray Refill Lush Honeysuckle & Raspberry Essential Oils Odor Neutralization**Air Wick**$11.03**4.7★2,370 rev](https://www.amazon.com/dp/B09NML4TJ2) [2**Air Wick Automatic Air Freshener Spray Refill 2ct Summer Delights Odor Neutralization Essential Oils**Air Wick**$10.97**4.7★30,105 rev](https://www.amazon.com/dp/B01NBB72A7) [3**Air Wick Automatic Air Freshener Spray Refill 1ct Paradise Retreat Odor Neutralization Essential Oils**Air Wick**$5.15**4.6★5,103 rev](https://www.amazon.com/dp/B00SC4KNV2) [4**Air Wick Automatic Air Freshener Spray Refill 2ct Lavender & Chamomile Odor Neutralization Essential Oils**Air Wick**$11.75**4.7★30,105 rev](https://www.amazon.com/dp/B007VAGXEE) [5**Air Wick Automatic Air Freshener Spray Refill 2ct Fresh Waters Odor Neutralization Essential Oils**Air Wick**$12.31**4.7★30,105 rev](https://www.amazon.com/dp/B006RHYRKO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)**Air Fusion**$15.50**50 rev5mo ago](https://www.amazon.com/dp/B0GMS656FG) [**Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count**Air Wick**$13.93**1,014 rev1y ago](https://www.amazon.com/dp/B0DPJ97381) [**Glade Automatic Spray Refill Dewdrop Petals Scented Air Freshener for Home and Bathroom 6.2 Oz 2 Count**Glade**$10.36**40,376 rev1y ago](https://www.amazon.com/dp/B0DN3JJVJB) [**Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills**Air Wick**$26.81**485 rev1y ago](https://www.amazon.com/dp/B0728PHP8M) [**Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6**Air Wick**$44.05**15 rev2y ago](https://www.amazon.com/dp/B0787J8F1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)**Air Fusion**$15.50**3.5★**▲ 318%**](https://www.amazon.com/dp/B0GMS656FG) [**Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills**Air Wick**$26.81**4.7★**▲ 184%**](https://www.amazon.com/dp/B0728PHP8M) [**Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count**Air Wick**$13.93**4.7★**▲ 151%**](https://www.amazon.com/dp/B0DPJ97381) [**RAC91101 - Air Wick Freshmatic Life Scents Ultra Refill**Air Wick**$7.12**4.6★**▲ 121%**](https://www.amazon.com/dp/B00QIVDXO0) [**Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6**Air Wick**$44.05**4.1★**▲ 97%**](https://www.amazon.com/dp/B0787J8F1H)
**~~View all trending →~~**
## **What buyers say about air wick automatic spray refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Great fragrance”*
**Value For Money**6%
*“Great value for the money”*
**Quality-Overall**5%
*“Great price work excellent no complaints”*
**Advertised Vs Actual Product**3%
*“It works as intended”*
**Freshness**3%
*“Fresh and Fantastic”*
**Durability**2%
*“just right and lasts for a good amount of time”*
**Efficiency**2%
*“Works perfectly”*
**Ease Of Use**2%
*“Easy Use”*
**Spray/Flow**2%
*“the sprayer itself works great”*
**Size-Overall**1%
*“This is the perfect size for a bathroom or bedroom”*
### **What buyers complain about **
**Smell**28%
*“the smell doesn't last for me”*
**Functionality-Overall**12%
*“stopped working”*
**Durability**9%
*“Broke after one use”*
**Quality-Overall**5%
*“Low Quality”*
**Value For Money**5%
*“A bit pricey”*
**Leak-Proof**3%
*“leaked inside the box”*
**Ease Of Use**3%
*“Costly to use”*
**Strength**2%
*“Not strong enough”*
**Battery Life**2%
*“it would probably drain the battery”*
**Color**2%
*“Wrong color”*
### **Top return reasons **
**Smell**35%
**Functionality-Overall**26%
**Leak-Proof**11%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Dispensing Mechanism**2%
**Value For Money**2%
**Durability**2%
**Compatibility-Overall**2%
**Touch/Button Controls**1%
## **Common questions**
- **Is air wick automatic spray refill profitable to sell on Amazon United States?**
- The niche generates $666K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the air wick automatic spray refill niche?**
- 4 brands and 139 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in air wick automatic spray refill?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Durability. The return rate is 0.3%.
- **When does demand for air wick automatic spray refill peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the air wick automatic spray refill niche?**
- Listings span $5.15–$44.05; the average listing price is $17.17 (sweet spot $15–$100). The average incumbent carries 12,029 reviews — the moat a new listing must climb.
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