---
title: "Aed — $5.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/aed"
last_updated: "2026-08-09T06:10:37.771Z"
locale: en
meta:
description: "Niche score 50/100 · $5.3M/yr market · 919K searches/yr. Pricing outside the sweet spot ($727.79 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $5.3M/yr market · 919K searches/yr. Pricing outside the sweet spot ($727.79 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Aed — $5.3M/yr Amazon US Niche (2026) - Flapen"
---
# **aed**
**Worth a look**
Shows a $5.3M/yr market, but pricing outside the sweet spot ($727.79 avg) keeps it on the watch list.
Market size 98Growth 21Conversion 10Competition 62Returns 97Price range 4Avg price 0Brand share 39Review moat 93Quality gap 33
**Market size**
**Incredible****$5.3M**
$5.3M/yr · 919K searches
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****138.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$8.97–$2001.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$727.79**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, aed is a $5.3M/yr Amazon United States market (919K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aed market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$4.4M–$5.8M**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#4,956**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **90%**
- **Out of stock**
- **24.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**15%**
- HeartStart56% - XFT9% - JIALANRW8% - SMFM4% - Prestan4% - Medarchitect4% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/aed/trend)
## **Top aed search terms**
- **aed defibrillator portable machine**271K/yr-8.9%0.6% conv. - **aed**289K/yr-6.6%0.6% conv. - **defibrillator**80K/yr-10.2%0.9% conv. - **aed defibrillator for home**70K/yr-16.2%0.3% conv. - **defibrillator for home**47K/yr-2.9%0.5% conv. - **aed defibrillator**39K/yr-6.8%0.5% conv. - **aed machine**32K/yr+2.0%0.4% conv. - **portable aed**9K/yr+14.9%0.2% conv. - **defibulator for home**12K/yr-26.4%0.4% conv. - **defibulator**8K/yr-0.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/aed/search-terms)
## **Top aed products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$214K8%$428K12%$642K16%$856K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips HeartStart OnSite AED Defibrillator OnSite Ready-Pack M5066A-R01**HeartStart**$1758.31**4.6★70 rev](https://www.amazon.com/dp/B07BK7185S) [2**Philips HeartStart Home AED Defibrillator with Training Pads Cartridge M5068A-C02**HeartStart**$1692.95**4.5★59 rev](https://www.amazon.com/dp/B07KGRK51L) [3**Philips HeartStart OnSite AED Defibrillator Slim Carry Case M5066A-C02**HeartStart**$1592.56**4.6★134 rev](https://www.amazon.com/dp/B07BK72HFK) [4**AED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies**JIALANRW**$1482.24**5.0★1 rev](https://www.amazon.com/dp/B0GC5TZ9GT) [5**XFT AED Trainer & AED Simulator & AED Defibrillator for Home Lightweight CPR Practice Device Portable Defibrillator Training for First Aid Beginners (XFT-120N)**XFT**$77.48**4.5★120 rev](https://www.amazon.com/dp/B0D5HK4683)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies**JIALANRW**$1482.24**1 rev1mo ago](https://www.amazon.com/dp/B0GC5TZ9GT) [**AED Automatic External Defibrillator Portable Machine Emergency Suitable for Home Gym Office School and Public Access (Subway/Mall)**SMFM**$1417.76**4 rev6mo ago](https://www.amazon.com/dp/B0GCMTB69Q) [**Automated External Defibrillator AED Cabinet with Alarm (9V Battery Not Included) & First Aid Kit Storage | Wall Mount Compatible Steel | for Home School Business Gym | AED Not Included**Windy City Cabinet**$228.49**1 rev1y ago](https://www.amazon.com/dp/B0DSCNQZ69) [**XFT AED Trainer & AED Simulator & AED Defibrillator for Home Lightweight CPR Practice Device Portable Defibrillator Training for First Aid Beginners (XFT-120N)**XFT**$77.48**120 rev2y ago](https://www.amazon.com/dp/B0D5HK4683) [**NLShan Wall Mounted AED Defibrillator Cabinet Metal Steel Plate Storage Cabinet with Snap Lock Fit All Brands of AED 14.2 x 7.9 x 15.8 Inch**NLShan**$77.79**66 rev2y ago](https://www.amazon.com/dp/B0D2DHH8VN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies**JIALANRW**$1482.24**5.0★**▲ 313%**](https://www.amazon.com/dp/B0GC5TZ9GT) [**Automated External Defibrillator AED Cabinet with Alarm (9V Battery Not Included) & First Aid Kit Storage | Wall Mount Compatible Steel | for Home School Business Gym | AED Not Included**Windy City Cabinet**$228.49**5.0★**▲ 100%**](https://www.amazon.com/dp/B0DSCNQZ69) [**Philips HeartStart AED Defibrillator Fast Response Kit Model:68-PCHAT**HeartStart**$56.80**3.9★**▲ 92%**](https://www.amazon.com/dp/B07BK7BCX3) [**AED Automatic External Defibrillator Portable Machine Emergency Suitable for Home Gym Office School and Public Access (Subway/Mall)**SMFM**$1417.76**5.0★**▲ 84%**](https://www.amazon.com/dp/B0GCMTB69Q) [**Philips HeartStart OnSite AED Defibrillator OnSite Ready-Pack M5066A-R01**HeartStart**$1758.31**4.6★**▲ 68%**](https://www.amazon.com/dp/B07BK7185S)
**~~View all trending →~~**
## **What buyers say about aed**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Value For Money**16%
*“Well worth the money”*
**Advertised Vs Actual Product**7%
*“Performs exactly as described”*
**Ease Of Use**7%
*“Easy to use”*
**Portability**6%
*“Compact and travel with you”*
**Size-Overall**4%
*“This one fits that need perfectly”*
**Durability**4%
*“Beefy, durable, with an easy to use open flat design”*
**Design-Overall**3%
*“Very straightforward design”*
**Safety Standards**2%
*“it is a great reassurance for emergency”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Battery Life**20%
*“the machine started beeping with low battery”*
**Quality-Overall**14%
*“Bad pocket knife”*
**Size-Overall**13%
*“kinda tight”*
**Instructions/User Manual/Troubleshooting**4%
*“Cuz we certainly don't want to have to waste valuable seconds trying to read and understand instructions in a crises”*
**Portability**2%
*“I'm not sure if I took everything out that I'd be able to put it back”*
**Durability**2%
*“Did not last a week”*
**Value For Money**2%
*“outrageous price for a metal box”*
**Compactness**2%
*“It's a small compact bag”*
**Advertised Vs Actual Product**2%
*“Pictures are deceiving”*
**Compatibility-Overall**2%
*“Don't fit our Defibrillator it should be REF 9131. We went through a fire inspection, and they observed that the electrodes don't fit our defibrillator”*
### **Top return reasons **
**Size-Overall**42%
**Quality-Overall**10%
**Advertised Vs Actual Product**10%
**Functionality-Overall**10%
**Value For Money**8%
**Defective Material/Parts**4%
**Instructions/User Manual/Troubleshooting**3%
**Weight Heavy**3%
**Certifications**3%
**Ease Of Use**2%
## **Common questions**
- **Is aed profitable to sell on Amazon United States?**
- The niche generates $5.3M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the aed niche?**
- 16 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in aed?**
- Top complaints mined from reviews: Battery Life, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for aed peak?**
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the aed niche?**
- Listings span $8.97–$2001.49; the average listing price is $727.79 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.
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