---
title: "Active B Complex — $374K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/active-b-complex"
last_updated: "2026-08-09T05:16:52.243Z"
locale: en
meta:
description: "Niche score 46/100 · $374K/yr market · 127K searches/yr · $25.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $374K/yr market · 127K searches/yr · $25.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Active B Complex — $374K/yr Amazon US Niche (2026) - Flapen"
---
# **active b complex**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 31Conversion 94Competition 12Returns 100Price range 75Avg price 95Brand share 0Review moat 24Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.00**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.43–$34.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$374K**
$374K/yr · 127K searches
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,655.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, active b complex is a $374K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **active b complex market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$375K–$500K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Integrative Therapeutics96% - Life Extension4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +4.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/active-b-complex/trend)
## **Top active b complex search terms**
- **integrative therapeutics**70K/yr+10.9%3.4% conv. - **active b complex**21K/yr+2.9%15.2% conv. - **integrative active b complex**9K/yr-9.9%25.3% conv. - **active b complex integrative therapeutics**5K/yr+43.5%25.1% conv. - **integrative**6K/yr+24.0%3.0% conv. - **integrated therapeutics**5K/yr-22.8%4.8% conv. - **integrative therapeutics active b-complex**6K/yr-13.4%21.4% conv. - **activated b complex**6K/yr-29.4%2.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/active-b-complex/search-terms)
## **Top active b complex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$112K45%$168K60%$224K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)**Integrative Therapeutics**$17.55**4.6★7,596 rev](https://www.amazon.com/dp/B00CFD0TC4) [2**Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets**Integrative Therapeutics**$25.23**4.2★10,844 rev](https://www.amazon.com/dp/B002D2JYYG) [3**Integrative Therapeutics K2 + D3 - Supplement for Heart Health & Bone Strength* - Daily Vitamins for Calcium Absorption - Supports Vitality - Gluten-Free - Third-Party Tested - 60 Count (60 Servings)**Integrative Therapeutics**$27.05**4.8★440 rev](https://www.amazon.com/dp/B0D36T7PS7) [4**Integrative Therapeutics Active B-Complex -Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems - Third-Party Tested - 120 Capsules (60 Servings)**Integrative Therapeutics**$33.22**4.6★7,596 rev](https://www.amazon.com/dp/B0B9P3TJDV) [5**Integrative Therapeutics Tri-Magnesium - Supports Cellular Energy & Energy Metabolism* - Magnesium Supplement for Heart & Nerve Health Support* - Third-Party Tested - 90 Capsules (90 Servings)**Integrative Therapeutics**$20.44**4.7★2,466 rev](https://www.amazon.com/dp/B0031WZB9O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 120 Capsules (60 Servings)**Integrative Therapeutics**$34.27**7,596 rev10mo ago](https://www.amazon.com/dp/B0FR1GQY9J) [**Integrative Therapeutics K2 + D3 - Supplement for Heart Health & Bone Strength* - Daily Vitamins for Calcium Absorption - Supports Vitality - Gluten-Free - Third-Party Tested - 60 Count (60 Servings)**Integrative Therapeutics**$27.05**440 rev2y ago](https://www.amazon.com/dp/B0D36T7PS7) [**Integrative Therapeutics Active B-Complex -Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems - Third-Party Tested - 120 Capsules (60 Servings)**Integrative Therapeutics**$33.22**7,596 rev3y ago](https://www.amazon.com/dp/B0B9P3TJDV) [**Integrative Therapeutics Clinical Nutrients HP - Daily Multivitamin with Antioxidant Support* - No Added Iron - Easy to Swallow - 60 Count (Pack of 1)**Integrative Therapeutics**$28.25**554 rev5y ago](https://www.amazon.com/dp/B07SNVX28H) [**Integrative Therapeutics Berberine 1500mg - Supports Metabolic Health & Cellular Energy Metabolism - Third-Party Tested - Practitioner-Trusted Quality - Dairy-Free & Gluten-Free - 60 Capsules**Integrative Therapeutics**$30.59**3,748 rev11y ago](https://www.amazon.com/dp/B01152Y426)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 120 Capsules (60 Servings)**Integrative Therapeutics**$34.27**4.6★**▲ 205%**](https://www.amazon.com/dp/B0FR1GQY9J) [**Integrative Therapeutics K2 + D3 - Supplement for Heart Health & Bone Strength* - Daily Vitamins for Calcium Absorption - Supports Vitality - Gluten-Free - Third-Party Tested - 60 Count (60 Servings)**Integrative Therapeutics**$27.05**4.8★**▲ 29%**](https://www.amazon.com/dp/B0D36T7PS7) [**Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets**Integrative Therapeutics**$25.23**4.2★**▲ 17%**](https://www.amazon.com/dp/B002D2JYYG) [**Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)**Integrative Therapeutics**$17.55**4.6★**▲ 11%**](https://www.amazon.com/dp/B00CFD0TC4) [**Integrative Therapeutics Berberine 1500mg - Supports Metabolic Health & Cellular Energy Metabolism - Third-Party Tested - Practitioner-Trusted Quality - Dairy-Free & Gluten-Free - 60 Capsules**Integrative Therapeutics**$30.59**4.5★**— 7%**](https://www.amazon.com/dp/B01152Y426)
**~~View all trending →~~**
## **What buyers say about active b complex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“This B-complex supplement feels like a high-quality, well-made product”*
**Sleep Quality**14%
*“Helps with sleep”*
**Vitamin**10%
*“This is a good source for vitamin B”*
**Energy Level**5%
*“Has helped with my energy level”*
**Efficiency**5%
*“Effective”*
**Stress/Anxiety**4%
*“Stress reliever”*
**Advertised Vs Actual Product**4%
*“Just as advertised”*
**Value For Money**3%
*“Worth every penny”*
**Hormonal Balance**3%
*“Hormone helper”*
**Heart Health**2%
*“Great for appetite control”*
### **What buyers complain about **
**Sleep Quality**15%
*“It did not help me sleep”*
**Functionality-Overall**10%
*“Didnt work”*
**Value For Money**7%
*“Just very expensive”*
**Allergies**6%
*“SEVERE ALLERGIC REACTION”*
**Side Effects**6%
*“Total opposite effect”*
**Dosage**4%
*“I got tired of taking that every day”*
**Stress/Anxiety**4%
*“My anxiety has been very bad”*
**Vitamin**3%
*“Overdosed on Vitamin B”*
**Size-Overall**2%
*“The pills are a bit large”*
**Advertised Vs Actual Product**2%
*“This product does not do as advertised”*
### **Top return reasons **
**Functionality-Overall**43%
**Acid Regulator/Stomach Ache Relief**29%
**Itch Relief**14%
**Sleep Quality**14%
## **Common questions**
- **Is active b complex profitable to sell on Amazon United States?**
- The niche generates $374K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the active b complex niche?**
- 2 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in active b complex?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for active b complex peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the active b complex niche?**
- Listings span $8.43–$34.27; the average listing price is $25.00 (sweet spot $15–$100). The average incumbent carries 5,656 reviews — the moat a new listing must climb.
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