---
title: "Activated Charcoal Powder — $718K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/activated-charcoal-powder"
last_updated: "2026-08-09T03:56:33.352Z"
locale: en
meta:
description: "Niche score 53/100 · $718K/yr market · 422K searches/yr · $18.88 avg price. Soft demand (-34.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $718K/yr market · 422K searches/yr · $18.88 avg price. Soft demand (-34.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Activated Charcoal Powder — $718K/yr Amazon US Niche (2026) - Flapen"
---
# **activated charcoal powder**
**Worth a look**
Shows low returns (0.6%), but soft demand (-34.1% this quarter) keeps it on the watch list.
Market size 69Growth 8Conversion 83Competition 41Returns 97Price range 84Avg price 85Brand share 47Review moat 39Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.99–$103.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$718K**
$718K/yr · 422K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,559.9**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-34.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, activated charcoal powder is a $718K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **activated charcoal powder market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$566K–$755K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**19%**
- Viva Doria25% - Herbs Botanica18% - Belle Chemical13% - Nutricost12% - Plant Guru8% - Zen Charcoal5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/activated-charcoal-powder/trend)
## **Top activated charcoal powder search terms**
- **activated charcoal powder**208K/yr-34.9%7.1% conv. - **charcoal powder**75K/yr-13.7%6.0% conv. - **activated charcoal powder food grade**32K/yr-48.9%7.2% conv. - **food grade activated charcoal powder**15K/yr-61.4%5.8% conv. - **activated charcoal food grade**10K/yr-38.4%6.0% conv. - **food grade activated charcoal**9K/yr-40.7%4.7% conv. - **food grade charcoal**6K/yr-16.5%3.8% conv. - **activated charcoal for soap making**8K/yr-25.6%9.0% conv. - **carbon activado en polvo**6K/yr-14.6%4.3% conv. - **organic activated charcoal powder**7K/yr-36.4%6.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/activated-charcoal-powder/search-terms)
## **Top activated charcoal powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$36K10%$72K15%$108K20%$144K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viva Doria Activated Charcoal Powder Hardwood Derived Food Grade 4 Oz**Viva Doria**$9.06**4.6★9,202 rev](https://www.amazon.com/dp/B01K08AK4W) [2**Herbs Botanica Activated Charcoal Powder 100% Food Grade Bamboo Charcoal Powder for Baking Soap Making Face Masks & DIY Skincare Fine for Multiple Uses 2 oz**Herbs Botanica**$6.46**4.5★629 rev](https://www.amazon.com/dp/B0DMDYJRNW) [3**Nutricost Activated Charcoal Powder 1lb - Food Grade Powder Toothpaste Facemask Odor Control Vegetarian Gluten Free Non-GMO**Nutricost**$21.89**4.6★1,512 rev](https://www.amazon.com/dp/B07T6Y51SR) [4**(1LB) Organic Coconut Activated Charcoal Powder - Food Grade Kosher - Teeth Whitening Facial Scrub Soap Making (1 Ounce to 5 pounds (1 Pound)**Belle Chemical**$12.34**4.6★6,289 rev](https://www.amazon.com/dp/B0763F6DD8) [5**Activated Charcoal Powder 1 lb. Coconut - Food Grade Kosher Non-GMO - Teeth Whitening Facial Mask and Soap Making. Promotes Natural Detoxification and Helps Digestion**Plant Guru**$13.07**4.6★1,152 rev](https://www.amazon.com/dp/B08JJ8P9MM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lab Alley Activated Charcoal Powder Food Grade Activated Carbon Powder for Filtration Skincare and Cosmetic Applications Kosher Halal 5 Pounds**Lab Alley**$103.46**10 rev8mo ago](https://www.amazon.com/dp/B0G2DTD63D) [**Herbs Botanica Activated Charcoal Powder 100% Food Grade Bamboo Charcoal Powder for Baking Soap Making Face Masks & DIY Skincare Fine for Multiple Uses 2 oz**Herbs Botanica**$6.46**629 rev1y ago](https://www.amazon.com/dp/B0DMDYJRNW) [**Herbs Botanica Activated Charcoal Powder Food Grade Natural Detoxifier for Digestive Health Teeth Whitening Detoxification & Bug Bite Relief 8 oz / 227 gm**Herbs Botanica**$10.04**286 rev2y ago](https://www.amazon.com/dp/B0CJJH288N) [**BulkSupplements.com Activated Charcoal Powder - from Coconut Charcoal for Teeth Whitening - Vegan & Gluten Free 1.2g per Serving 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$23.77**221 rev3y ago](https://www.amazon.com/dp/B0C2JNXFDC) [**Activated Charcoal Powder 1 LB | Grounded Activated Charcoal Powder for Facial Scrub Skin & Soap Making | Coconut Shells Based | By Yogis Gift**YOGI’S GIFT – Celebrating health**$15.77**403 rev3y ago](https://www.amazon.com/dp/B0BJ224R3T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lab Alley Activated Charcoal Powder Food Grade Activated Carbon Powder for Filtration Skincare and Cosmetic Applications Kosher Halal 5 Pounds**Lab Alley**$103.46**4.7★**▲ 151%**](https://www.amazon.com/dp/B0G2DTD63D) [**Nutricost Activated Charcoal Powder 1lb - Food Grade Powder Toothpaste Facemask Odor Control Vegetarian Gluten Free Non-GMO**Nutricost**$21.89**4.6★**▲ 33%**](https://www.amazon.com/dp/B07T6Y51SR) [**MB Herbals Activated Bamboo Charcoal 3.5 oz (100g) | Food Grade Charcoal for Baking Skin Care & Hair Care**MB Herbals**$6.96**4.8★**▲ 33%**](https://www.amazon.com/dp/B09QBS4JBG) [**Activated Charcoal Powder 1 LB | Grounded Activated Charcoal Powder for Facial Scrub Skin & Soap Making | Coconut Shells Based | By Yogis Gift**YOGI’S GIFT – Celebrating health**$15.77**4.7★**▲ 32%**](https://www.amazon.com/dp/B0BJ224R3T) [**BulkSupplements.com Activated Charcoal Powder - from Coconut Charcoal for Teeth Whitening - Vegan & Gluten Free 1.2g per Serving 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$23.77**4.7★**▲ 25%**](https://www.amazon.com/dp/B0C2JNXFDC)
**~~View all trending →~~**
## **What buyers say about activated charcoal powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Good quality product delivered on time”*
**Value For Money**15%
*“Very affordable”*
**Advertised Vs Actual Product**14%
*“As Advertised”*
**Ease Of Use**5%
*“easy to use”*
**Efficiency**5%
*“the effectiveness is as I thought”*
**Color**3%
*“creates professional looking bars with excellent color consistency”*
**Tooth Brightening**2%
*“Fine powdered hardwood activated charcoal for whitening my teeth”*
**Protection**1%
*“protects the skin”*
**Functionality-Overall**1%
*“Works when needed”*
**Contamination Free**1%
*“Great product helps with local food poisoning back on the job like it never happened”*
### **What buyers complain about **
**Smell**17%
*“smells like rotten eggs”*
**Ease Of Cleaning**9%
*“Spent hours cleaning the mess”*
**Stain Resistance**9%
*“It stains everything”*
**Size-Overall**9%
*“could be a bit larger for the price”*
**Value For Money**9%
*“This turned out to be a very expensive situation for me”*
**Leak-Proof**5%
*“Apparently the jar contained pressurized air which released when the jar was opened”*
**Hard Feel**5%
*“A little gritty”*
**Contamination**4%
*“OF ACCIDENTLY INGESTING TOXIC ITEMS”*
**Absorbency**4%
*“Remember activated charcoal is a adsorber not an absorber”*
**Taste-Overall**3%
*“Some taste weirdly acidic”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Leak-Proof**18%
**Size-Overall**12%
**Value For Money**5%
**Functionality-Overall**5%
**Gap/Hole**5%
**Smell**5%
**Texture/Consistency-Overall**4%
**Color**4%
**Quality-Overall**3%
## **Common questions**
- **Is activated charcoal powder profitable to sell on Amazon United States?**
- The niche generates $718K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the activated charcoal powder niche?**
- 13 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in activated charcoal powder?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Stain Resistance. The return rate is 0.6%.
- **When does demand for activated charcoal powder peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the activated charcoal powder niche?**
- Listings span $4.99–$103.46; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.
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