---
title: "Trend — achilles - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/achilles/trend"
last_updated: "2026-08-09T09:09:13.023Z"
locale: en
meta:
  description: "Niche score 55/100 · $138K/yr market · 138K searches/yr. A deep review moat (6,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $138K/yr market · 138K searches/yr. A deep review moat (6,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — achilles - Flapen"
---

# **achilles**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a deep review moat (6,876 avg reviews) keeps it on the watch list.

Market size 30Growth 32Conversion 25Competition 91Returns 36Price range 59Avg price 93Brand share 95Review moat 23Quality gap 75

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$50.62**

avg listing price — sweet spot $15–$100

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$9.04–$152.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+5.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$138K**

$138K/yr · 138K searches

**Conversion**

**Bad****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****6,876.31**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend