---
title: "Achilles — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/achilles"
last_updated: "2026-08-09T03:40:18.706Z"
locale: en
meta:
description: "Niche score 55/100 · $138K/yr market · 138K searches/yr. A deep review moat (6,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $138K/yr market · 138K searches/yr. A deep review moat (6,876 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Achilles — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **achilles**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but a deep review moat (6,876 avg reviews) keeps it on the watch list.
Market size 30Growth 32Conversion 25Competition 91Returns 36Price range 59Avg price 93Brand share 95Review moat 23Quality gap 75
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$50.62**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.04–$152.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$138K**
$138K/yr · 138K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,876.31**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, achilles is a $138K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **achilles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$152K–$202K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#860**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**157**
**Top-5 brand share**
**38%**
Top 20: 79%
**Top-5 click share**
**24%**
Top 20: 58%
**Open market**
**57%**
- OrthoComfoot10% - PROFOOT8% - Brooks8% - INDEEMAX7% - Skechers5% - BLITZU5%
## **Demand**
Weekly Amazon search volume, last 20 weeks — +5.6% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/achilles/trend)
## **Top achilles search terms**
- **achilles**47K/yr+3.9%1.3% conv. - **best shoes for achilles tendonitis**18K/yr+22.9%0.4% conv. - **achilles tendon**9K/yr+8.1%2.8% conv. - **shoes for achilles tendonitis**6K/yr+54.4%0.9% conv. - **achilles tendinitis wrap**5K/yr+23.9%3.6% conv. - **best achilles tendonitis relief**10K/yr-28.1%3.5% conv. - **insertional achilles tendonitis relief**5K/yr+44.5%3.6% conv. - **achilles tendon strap**4K/yr+19.3%4.3% conv. - **how to cure achilles tendonitis fast**8K/yr-32.3%1.9% conv. - **bfst achilles wrap**5K/yr+13.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/achilles/search-terms)
## **Top achilles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$8K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INDEEMAX Ankle Brace for Women & Men Ankle Compression Sleeve Support Copper Infused Ankle Brace for Sprained Ankle Plantar Fasciitis Sports Achilles Tendonitis Pain Relief Copper Black M**INDEEMAX**$10.08**4.5★6,258 rev](https://www.amazon.com/dp/B0D4LT4Z87) [2**Compression Socks for Plantar Fasciitis Achilles Tendonitis Arthritis Relief Ankle Brace Compression Sleeve with Foot Arch Support Ankle Wrap for Women Men Swelling & Heel Pain Black L-XL**BLITZU**$9.61**4.3★18,217 rev](https://www.amazon.com/dp/B01ETP3VP2) [3**PROFOOT Achilles Tendonitis Orthotic Heel Cup for Women (Sizes 6-10) - Pain Relief Shoe Inserts for Heel Support & Alignment - 1 Pair**PROFOOT**$10.88**4.4★1,052 rev](https://www.amazon.com/dp/B09WWVZDPY) [4**PROFOOT Achilles Tendonitis Orthotic Heel Cup for Men (Sizes 8-13) - Pain Relief Shoe Inserts for Heel Support & Alignment - 1 Pair**PROFOOT**$9.96**4.4★814 rev](https://www.amazon.com/dp/B09WWQLV8M) [5**ZenToes Achilles Tendon Support Sleeve Padded Compression Sleeve for Achilles Tendonitis Relief & Haglunds Heel Washable Padded Socks & Heel Protectors for Bursitis Relief 1 Pair**ZenToes**$16.59**4.1★7,531 rev](https://www.amazon.com/dp/B073C79YF3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12pcs Precut Kinesiology Tape for Achilles Tendon Waterproof & Breathable Athletic Heel Tape Enhance Elastic Sports Patch Strips Provides Stability Recovery for Achilles and Muscle Support**BOXOB**$11.94**60 rev1y ago](https://www.amazon.com/dp/B0FH8WB8T3) [**Dr.Tucker+ Achilles Tendonitis Relief Insoles Foot Orthotic Inserts for Tendon Support and Bone Spurs Heel Cups for Heel Pain Relief**DR.TUCKER+**$13.08**382 rev1y ago](https://www.amazon.com/dp/B0F9FDD6PW) [**Womens Orthopedic Diabetic Wide Sneakers: Cushion Plantar Fasciitis Achilles Tendonitis Wide Toe Box Sneakers Ultralight Arch Support Pain Relief Fashion Vacation Golf Shoes Purple Size 8.5**OrthoComfoot**$94.71**620 rev1y ago](https://www.amazon.com/dp/B0DP63D9RL) [**REVIX Ankle Ice Pack Wrap for Plantar Fasciitis & Foot Pain Relief Reusable Gel Cold Compress Wrap for Feet Swelling Achilles Tendonitis and Sprained Ankles Recovery**REVIX**$11.03**1,440 rev1y ago](https://www.amazon.com/dp/B0DSDMKLHM) [**Brooks Mens Adrenaline GTS 25 Black/Ipanema/Mint 10.5 Medium**Brooks**$152.44**1,411 rev1y ago](https://www.amazon.com/dp/B0DM3D34ZF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skechers Womens Max Cushioning Endeavour Canova Sneaker White/Light Blue 6.5**Skechers**$60.06**4.6★**▲ 235%**](https://www.amazon.com/dp/B0D99DLPLK) [**Brooks Mens Adrenaline GTS 25 Black/Ipanema/Mint 10.5 Medium**Brooks**$152.44**4.6★**▲ 191%**](https://www.amazon.com/dp/B0DM3D34ZF) [**Womens Orthopedic Diabetic Wide Sneakers: Cushion Plantar Fasciitis Achilles Tendonitis Wide Toe Box Sneakers Ultralight Arch Support Pain Relief Fashion Vacation Golf Shoes Purple Size 8.5**OrthoComfoot**$94.71**4.2★**▲ 109%**](https://www.amazon.com/dp/B0DP63D9RL) [**12pcs Precut Kinesiology Tape for Achilles Tendon Waterproof & Breathable Athletic Heel Tape Enhance Elastic Sports Patch Strips Provides Stability Recovery for Achilles and Muscle Support**BOXOB**$11.94**4.2★**▲ 51%**](https://www.amazon.com/dp/B0FH8WB8T3) [**MDUB Ankle X Strap for Achilles Tendon and Planter Fasciitis Support 1 Pack Ankle Tendonitis Pain Relief Support Brace Hiking Soccer Basketball Running Tennis Volleyball & Pickleball**MDUB**$12.58**4.0★**▲ 33%**](https://www.amazon.com/dp/B0C45RJ9Y2)
**~~View all trending →~~**
## **What buyers say about achilles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**14%
*“Comfortable and Cute”*
**Size-Overall**11%
*“fit snugly”*
**Quality-Overall**10%
*“Decent quality”*
**Support-Overall**6%
*“Great Ankle Support”*
**Joint Pain**6%
*“It kept my knee in place”*
**Value For Money**5%
*“Money well spent”*
**Advertised Vs Actual Product**5%
*“Accurate description”*
**Ease Of Use**5%
*“Easy to put on”*
**Efficiency**5%
*“Works ok”*
**Compression**3%
*“compression level seems adequate”*
### **What buyers complain about **
**Size-Overall**21%
*“Bad fit”*
**Pain Relief-Overall**10%
*“hurt my feet”*
**Durability**3%
*“Broke first use”*
**Functionality-Overall**3%
*“They don't work well”*
**Comfort-Overall**3%
*“still just not comfortable enough to wear”*
**Quality-Overall**3%
*“Cheap garbage”*
**Value For Money**3%
*“Not worth the price”*
**Compression**3%
*“No support or compression”*
**Strap/String Quality**2%
*“No straps”*
**Ease Of Use**2%
*“Difficult to put on”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Compression**6%
**Comfort-Overall**5%
**Feet Fit**5%
**Joint Pain**4%
**Length**2%
**Pain Relief-Overall**2%
**Width**2%
## **Common questions**
- **Is achilles profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 74 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the achilles niche?**
- 42 brands and 157 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in achilles?**
- Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Durability. The return rate is 4.1%.
- **What does it cost to enter the achilles niche?**
- Listings span $9.04–$152.44; the average listing price is $50.62 (sweet spot $15–$100). The average incumbent carries 6,876 reviews — the moat a new listing must climb.
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