---
title: "A23 Battery — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/a23-battery"
last_updated: "2026-08-07T09:22:54.007Z"
locale: en
meta:
description: "Niche score 42/100 · $1.6M/yr market · 909K searches/yr · $5.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $1.6M/yr market · 909K searches/yr · $5.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "A23 Battery — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **a23 battery**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 88Growth 39Conversion 100Competition 0Returns 99Price range 0Avg price 15Brand share 0Review moat 12Quality gap 19
**Conversion**
**Incredible****33.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 909K searches
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$5.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****28,598.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.90–$6.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, a23 battery is a $1.6M/yr Amazon United States market (909K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **a23 battery market data**
- **Units sold / yr**
- **300K–400K**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Conversion rate**
- **33.1%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Energizer80% - Amazon Basics12% - LiCB8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
25K15KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/a23-battery/trend)
## **Top a23 battery search terms**
- **a23 battery**571K/yr+12.1%31.6% conv. - **a23 battery 2 pack**141K/yr+2.1%35.0% conv. - **a23**40K/yr+15.6%21.3% conv. - **battery a23**28K/yr+22.4%28.0% conv. - **a23 batteries**25K/yr+24.1%21.2% conv. - **a23 battery 4 pack**11K/yr+26.0%21.8% conv. - **batteries a23**14K/yr+19.5%21.3% conv. - **energizer a23**12K/yr+26.0%30.2% conv. - **a 23 batteries**12K/yr+7.3%23.2% conv. - **energizer a23 battery 2 pack**9K/yr+4.7%33.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/a23-battery/search-terms)
## **Top a23 battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$319K40%$638K60%$957K80%$1.3M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery**Energizer**$2.90**4.8★46,130 rev](https://www.amazon.com/dp/B00004YK10) [2**Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs**Amazon Basics**$5.87**4.6★2,423 rev](https://www.amazon.com/dp/B0CQ1WRJ96) [3**LiCB A23 23A 12V Alkaline Battery (5-Pack)**LiCB**$6.00**4.7★55,511 rev](https://www.amazon.com/dp/B06ZYRCP2B) [4**Energizer A23 Battery 12V (Pack of 4)**Energizer**$6.39**4.7★10,330 rev](https://www.amazon.com/dp/B005HX2YT0)
### **Newest**
by launch date
[**Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs**Amazon Basics**$5.87**2,423 rev1y ago](https://www.amazon.com/dp/B0CQ1WRJ96) [**Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery**Energizer**$2.90**46,130 rev8y ago](https://www.amazon.com/dp/B00004YK10) [**LiCB A23 23A 12V Alkaline Battery (5-Pack)**LiCB**$6.00**55,511 rev9y ago](https://www.amazon.com/dp/B06ZYRCP2B) [**Energizer A23 Battery 12V (Pack of 4)**Energizer**$6.39**10,330 rev14y ago](https://www.amazon.com/dp/B005HX2YT0)
### **Trending**
90-day click momentum
[**Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs**Amazon Basics**$5.87**4.6★**▲ 105%**](https://www.amazon.com/dp/B0CQ1WRJ96) [**Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery**Energizer**$2.90**4.8★**— 3%**](https://www.amazon.com/dp/B00004YK10) [**LiCB A23 23A 12V Alkaline Battery (5-Pack)**LiCB**$6.00**4.7★**▼ 23%**](https://www.amazon.com/dp/B06ZYRCP2B) [**Energizer A23 Battery 12V (Pack of 4)**Energizer**$6.39**4.7★**▼ 25%**](https://www.amazon.com/dp/B005HX2YT0)
## **What buyers say about a23 battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Battery Life**25%
*“Good battery”*
**Value For Money**23%
*“Decent price”*
**Advertised Vs Actual Product**16%
*“As described”*
**Quality-Overall**13%
*“Good product as described”*
**Size-Overall**5%
*“Fit great”*
**Durability**3%
*“are very reliable”*
**Efficiency**3%
*“Work great as expected”*
**Remote Control**2%
*“my remotes function well”*
**Ease Of Use**2%
*“Easy to use”*
**Strength**1%
*“They last a good while”*
### **What buyers complain about **
**Battery Life**41%
*“Battery didnt work”*
**Durability**16%
*“Dies after a few days”*
**Size-Overall**7%
*“Weird size”*
**Value For Money**7%
*“a little pricey”*
**Functionality-Overall**6%
*“it wouldn't turn it off”*
**Quality-Overall**4%
*“Unbelievably dissatisfied performance”*
**Stretchability/Expandability/Elasticity**1%
*“Not a stretch”*
**Advertised Vs Actual Product**1%
*“false advertising??????? there has to be truth is amazon advertising”*
**Leak-Proof**1%
*“Leaked”*
**Natural Resource Wastage**1%
*“Waste of Money”*
### **Top return reasons **
**Size-Overall**50%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Battery Life**9%
**Compatibility-Overall**8%
**Value For Money**7%
**Defective Material/Parts**2%
**Charging**1%
**Durability**1%
**Leak-Proof**1%
## **Common questions**
- **Is a23 battery profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 4 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the a23 battery niche?**
- 3 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in a23 battery?**
- Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.
- **When does demand for a23 battery peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the a23 battery niche?**
- Listings span $2.90–$6.39; the average listing price is $5.29 (sweet spot $15–$100). The average incumbent carries 28,599 reviews — the moat a new listing must climb.
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