---
title: "70% Ethanol — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/70-ethanol"
last_updated: "2026-08-09T04:34:35.499Z"
locale: en
meta:
description: "Niche score 41/100 · $88K/yr market · 44K searches/yr · $23.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $88K/yr market · 44K searches/yr · $23.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "70% Ethanol — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **70% ethanol**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 21Conversion 81Competition 17Returns 100Price range 80Avg price 95Brand share 4Review moat 24Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.79**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$3.87–$64.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,713.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$88K**
$88K/yr · 44K searches
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 70% ethanol is a $88K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **70% ethanol market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**276**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics63% - Volu Sol16% - MAXTITE10% - Vi-Jon8% - FIVE STAR MATERIALS RESOURCES2% - Swan2%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -7.4% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/70-ethanol/trend)
## **Top 70% ethanol search terms**
- **isopropyl alcohol 70% percent**11K/yr-15.0%14.8% conv. - **70% ethanol**9K/yr-0.5%4.2% conv. - **70%**5K/yr+17.1%1.1% conv. - **70 percent rubbing alcohol**6K/yr-19.0%8.4% conv. - **ethanol alcohol 70 percent**4K/yr+1.1%2.8% conv. - **ethyl alcohol 70 percent**6K/yr-20.3%7.0% conv. - **70% ethyl alcohol**3K/yr-4.1%8.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/70-ethanol/search-terms)
## **Top 70% ethanol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)**Amazon Basics**$8.15**4.5★8,975 rev](https://www.amazon.com/dp/B07RB7XYQ1) [2**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$6.50**4.8★9,646 rev](https://www.amazon.com/dp/B07NFVQCJP) [3**Volu-Sol Reagent-Grade 70% Denatured Ethanol (140 Proof) - Designed for Research & Industrial Applications Non-Consumable - Preferred by Healthcare & Veterinary Professionals - 1000 mL / 32 oz**Volu Sol**$24.64**3.9★514 rev](https://www.amazon.com/dp/B07Z9QTFXC) [4**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)**Amazon Basics**$24.22**4.8★9,646 rev](https://www.amazon.com/dp/B07J5TSLLH) [5**Vi-Jon Swan Isoprophyl Alcohol 70% 16 Fl Oz**Vi-Jon**$3.87**4.7★4,107 rev](https://www.amazon.com/dp/B0006GBEFS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Isopropyl Alcohol 70% | High Purity Multipurpose Solvent - Labs Commercial Use | 4 * 32oz 4 Packs**FIVE STAR MATERIALS RESOURCES**$21.82**219 rev1y ago](https://www.amazon.com/dp/B0FDRZPD5G) [**Volu-Sol Denatured Ethanol SDA (200 Proof) | Ideal for Lab & Industrial Use | Reagent Alcohol | Not for Human Consumption | Trusted by Healthcare & Veterinary Industries- 1 Gallon / 4 Quarts**Volu Sol**$33.63**97 rev2y ago](https://www.amazon.com/dp/B0CZBYZGC2) [**MaxTite Isopropyl Alcohol 70% (1 Gallon 4 Pack)**MAXTITE**$64.46**289 rev5y ago](https://www.amazon.com/dp/B08J3YBT6H) [**MAXTITE Isopropyl Alcohol 70% (1 Gallon)**MAXTITE**$25.86**2,858 rev5y ago](https://www.amazon.com/dp/B08J4G7BKG) [**Volu-Sol Reagent-Grade 70% Denatured Ethanol (140 Proof) - Designed for Research & Industrial Applications Non-Consumable - Preferred by Healthcare & Veterinary Professionals - 1000 mL / 32 oz**Volu Sol**$24.64**514 rev6y ago](https://www.amazon.com/dp/B07Z9QTFXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)**Amazon Basics**$6.50**4.8★**▲ 70%**](https://www.amazon.com/dp/B07NFVQCJP) [**Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)**Amazon Basics**$24.22**4.8★**▲ 53%**](https://www.amazon.com/dp/B07J5TSLLH) [**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)**Amazon Basics**$8.15**4.5★**▲ 40%**](https://www.amazon.com/dp/B07RB7XYQ1) [**Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 Fl Oz (Pack of 12) (Previously Solimo)**Amazon Basics**$37.53**4.5★**▲ 35%**](https://www.amazon.com/dp/B07J62NPS8) [**Volu-Sol Denatured Ethanol SDA (200 Proof) | Ideal for Lab & Industrial Use | Reagent Alcohol | Not for Human Consumption | Trusted by Healthcare & Veterinary Industries- 1 Gallon / 4 Quarts**Volu Sol**$33.63**4.4★**▲ 35%**](https://www.amazon.com/dp/B0CZBYZGC2)
**~~View all trending →~~**
## **What buyers say about 70% ethanol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Affordable price”*
**Advertised Vs Actual Product**22%
*“As advertised”*
**Quality-Overall**22%
*“No complaints”*
**Ease Of Cleaning**6%
*“Cleans up everything”*
**Efficiency**5%
*“Works great”*
**Size-Overall**4%
*“Great size”*
**Leak-Proof**4%
*“no leakage”*
**Ease Of Use**3%
*“easy to use”*
**Smell**2%
*“The smell is mild”*
**Spray/Flow**1%
*“Ideal for spray gun cleanup”*
### **What buyers complain about **
**Value For Money**27%
*“Overpriced”*
**Smell**24%
*“Had a funny smell”*
**Size-Overall**17%
*“Wrong Size”*
**Advertised Vs Actual Product**10%
*“Poor advertising”*
**Leak-Proof**5%
*“Two bottles are leaking, with only two thirds of liquid left; one bottle is completely empty and broken; the box itself is wet”*
**Material Quality**3%
*“I hate that it had so much plastic”*
**Quality-Overall**1%
*“Low quality”*
**Contamination**1%
*“Product is contaminated”*
**Connectivity-Overall**1%
*“Long distances between connections”*
**Natural Resource Wastage**1%
*“so this seemed like a huge waste of plastic”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is 70% ethanol profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 11 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 70% ethanol niche?**
- 6 brands and 276 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 70% ethanol?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the 70% ethanol niche?**
- Listings span $3.87–$64.46; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 5,713 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)