---
title: "7 Keto Dhea — $311K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/7-keto-dhea"
last_updated: "2026-08-09T03:50:10.778Z"
locale: en
meta:
description: "Niche score 53/100 · $311K/yr market · 54K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $311K/yr market · 54K searches/yr. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "7 Keto Dhea — $311K/yr Amazon US Niche (2026) - Flapen"
---
# **7 keto dhea**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 52Growth 20Conversion 96Competition 28Returns 100Price range 57Avg price 95Brand share 14Review moat 67Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$44.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****809.41**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$13.38–$162.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$311K**
$311K/yr · 54K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 7 keto dhea is a $311K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **7 keto dhea market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$265K–$353K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#265**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- NOW Foods40% - Life Extension26% - Pure Encapsulations20% - Bricker Labs5% - Nature's Way3% - Nutricost2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -9.3% search growth over the last 90 days.
5K3KSpike '25 seasonDecMarJunAugNovMarMay
Peak months: May, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/7-keto-dhea/trend)
## **Top 7 keto dhea search terms**
- **7 keto dhea**25K/yr-17.0%9.7% conv. - **7 keto dhea 100mg**9K/yr+2.0%12.4% conv. - **7 keto**7K/yr-18.2%10.9% conv. - **7-keto dhea**5K/yr+12.6%11.6% conv. - **7 keto dhea 25mg**3K/yr+1.8%16.2% conv. - **7-keto**3K/yr-8.7%9.8% conv. - **7 keto dhea 100mg weight loss**3K/yr-5.8%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/7-keto-dhea/search-terms)
## **Top 7 keto dhea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$31K20%$62K30%$93K40%$125K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Life Extension 7-Keto DHEA Metabolite Crank Up Your Fat-Burning Furnace Non-GMO Gluten-Free 100 Mg 60 Vegetarian Capsules**Life Extension**$25.61**4.4★1,239 rev](https://www.amazon.com/dp/B07X3VMPJ5) [2**NOW Supplements 7-Keto (DHEA Acetate-7-one) 100 mg Weight Management* 120 Veg Capsules**NOW Foods**$38.18**4.5★718 rev](https://www.amazon.com/dp/B007KG4N82) [3**NOW Foods Supplements 7-Keto (DHEA Acetate-7-one) 100 mg Weight Management* 60 Veg Capsules**NOW Foods**$22.53**4.4★1,061 rev](https://www.amazon.com/dp/B0013OXB6M) [4**NOW Foods Supplements 7-Keto (DHEA Acetate-7-one) 25 mg Weight Management* 90 Veg Capsules**NOW Foods**$14.18**4.4★1,061 rev](https://www.amazon.com/dp/B0013OSKKY) [5**Pure Encapsulations 7-Keto DHEA 50 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 60 Capsules**Pure Encapsulations**$51.07**4.5★215 rev](https://www.amazon.com/dp/B00164FRPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bricker Labs 7-Keto DHEA Metabolite 50 mg Dietary Supplement for Metabolic Support and Energy Balance 60 Capsules**Bricker Labs**$22.82**86 rev5y ago](https://www.amazon.com/dp/B091BLFKZH) [**Nutricost DHEA (100mg) 240 Capsules Gluten Free Soy Free GMO-Free**Nutricost**$22.66**2,425 rev5y ago](https://www.amazon.com/dp/B08HH6QNKR) [**Life Extension DHEA and 7-Keto DHEA Complete Vegetarian Capsules to Maximize Support of a Healthy Body Weight & Mood Lean Muscle Mass Libido & More Non-GMO Gluten-Free 60 Count**Life Extension**$29.68**646 rev6y ago](https://www.amazon.com/dp/B07YCYYP9F) [**Life Extension 7-Keto DHEA Metabolite Crank Up Your Fat-Burning Furnace Non-GMO Gluten-Free 100 Mg 60 Vegetarian Capsules**Life Extension**$25.61**1,239 rev6y ago](https://www.amazon.com/dp/B07X3VMPJ5) [**Life Extension DHEA 100 Mg Vegetarian Capsules 60 Count**Life Extension**$13.38**4,222 rev13y ago](https://www.amazon.com/dp/B00AVNT0RA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Life Extension DHEA 100 Mg Vegetarian Capsules 60 Count**Life Extension**$13.38**4.6★**▲ 204%**](https://www.amazon.com/dp/B00AVNT0RA) [**Pure Encapsulations 7-Keto DHEA 50 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 120 Capsules**Pure Encapsulations**$91.28**4.5★**▲ 129%**](https://www.amazon.com/dp/B00164J1MW) [**Pure Encapsulations 7-Keto DHEA 100 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 120 Capsules**Pure Encapsulations**$162.52**4.3★**▲ 74%**](https://www.amazon.com/dp/B01LMO7OEC) [**Pure Encapsulations 7-Keto DHEA 25 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis* | 60 Capsules**Pure Encapsulations**$30.59**4.5★**▲ 55%**](https://www.amazon.com/dp/B00164FPDQ) [**Pure Encapsulations 7-Keto DHEA 50 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 60 Capsules**Pure Encapsulations**$51.07**4.5★**▲ 41%**](https://www.amazon.com/dp/B00164FRPC)
**~~View all trending →~~**
## **What buyers say about 7 keto dhea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**14%
*“Terrific vitamins”*
**Weight Loss**9%
*“Great non accelerant weight loss supplement”*
**Side Effects**8%
*“Helps a little with energy and brain fog, without causing impatience”*
**Value For Money**8%
*“Good price”*
**Nutritional Content**7%
*“this and other rogue nutrients are very important to having your body”*
**Energy Level**7%
*“this can provide more energy”*
**Efficiency**6%
*“Actually fairly effective”*
**Ease Of Use**6%
*“It's simple, it works”*
**Advertised Vs Actual Product**6%
*“Product as described”*
**Quality-Overall**3%
*“Good Quality”*
### **What buyers complain about **
**Side Effects**11%
*“It can come with not so great side-effects”*
**Accuracy-Overall**8%
*“I cant tell any difference”*
**Value For Money**8%
*“Bad value for money”*
**Functionality-Overall**8%
*“Didnt work as a test booster”*
**Weight Loss**7%
*“my weight loss stops every time I start back”*
**Dosage**7%
*“unfortunately I did not see any weight loss I even went up to 75 mg twice a day”*
**Allergies**6%
*“Can't take 2 or I get very irritated feeling”*
**Hair Related**4%
*“It caused my hair to shed badly— it went from noticeably thick to noticeably thin”*
**Sleep Quality**4%
*“the few times I took it at night I had a hard time sleeping”*
**Hair Growth**4%
*“the hair on my head thinned tremendously”*
### **Top return reasons **
**Dosage**100%
## **Common questions**
- **Is 7 keto dhea profitable to sell on Amazon United States?**
- The niche generates $311K/yr across 17 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the 7 keto dhea niche?**
- 8 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 7 keto dhea?**
- Top complaints mined from reviews: Side Effects, Accuracy-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for 7 keto dhea peak?**
- Demand peaks in May–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 7 keto dhea niche?**
- Listings span $13.38–$162.52; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.
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