---
title: "67 Wrapping Paper — $929K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/67-wrapping-paper"
last_updated: "2026-08-09T03:50:14.579Z"
locale: en
meta:
description: "Niche score 49/100 · $929K/yr market · 879K searches/yr · $10.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $929K/yr market · 879K searches/yr · $10.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "67 Wrapping Paper — $929K/yr Amazon US Niche (2026) - Flapen"
---
# **67 wrapping paper**
**Skip it**
Soft demand (-81.5% this quarter) — this niche doesn't clear our bar today.
Market size 76Growth 0Conversion 86Competition 44Returns 84Price range 0Avg price 39Brand share 25Review moat 99Quality gap 45
**Review moat**
**Incredible****24.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$929K**
$929K/yr · 879K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-81.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.97–$14.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 67 wrapping paper is a $929K/yr Amazon United States market (879K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **67 wrapping paper market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$536K–$643K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#2,250**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **32.1%**
- **Avg brand age**
- **13 months**
- **Avg seller age**
- **317 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **
**Sellers**
**12**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**7%**
- LeZakaa34% - Altarho28% - NeoJoy15% - Joviwrap10% - ZIGFRUIT4% - Whaline3% - Open — no brand owns it (4 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 37 weeks — -81.5% search growth over the last 90 days.
125K75KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/67-wrapping-paper/trend)
## **Top 67 wrapping paper search terms**
- **67 wrapping paper**457K/yr-89.5%5.9% conv. - **6 7 wrapping paper**169K/yr-68.3%8.4% conv. - **6-7 wrapping paper**16K/yr-54.8%9.0% conv. - **6/7 wrapping paper**12K/yr-48.6%5.8% conv. - **6 7 gift wrap**3K/yr-9.4%5.2% conv. - **wrapping paper 67**8K/yr-52.0%5.7% conv. - **six seven wrapping paper**10K/yr-60.5%2.9% conv. - **67 gift wrap**6K/yr-61.2%13.0% conv. - **67 wrapping paper christmas**33K/yr-68.4%0.0% conv. - **67 christmas wrapping paper**31K/yr-70.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/67-wrapping-paper/search-terms)
## **Top 67 wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$37K8%$74K12%$111K16%$149K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NeoJoy 67 Wrapping Paper Funny 6 7 Meme Kids Boy Birthday Christmas Gift Wrap Black Bag Party Decoration 17x29.5 10 Sheets In A Roll**NeoJoy**$14.73**4.4★22 rev](https://www.amazon.com/dp/B0G43TGF5G) [2**LeZakaa 67 Meme Donut Wrapping Paper Roll Colorful Sprinkles I Was Now Im 67 Doughnut Six Seven Design Birthday Gift Wrap for Kids Teens Girls Boys Parties Mini Roll 17 in x 16.4 Ft**LeZakaa**$10.13**4.6★39 rev](https://www.amazon.com/dp/B0G2LVS119) [3**LeZakaa 67 Meme Camo Wrapping Paper Roll Army Camouflage Pattern Birthday Six Seven Gift Wrap for Kids Teens Boys Men Parties Celebrations Mini Roll 17 in x 16.4 Ft**LeZakaa**$9.87**4.6★39 rev](https://www.amazon.com/dp/B0G2LVVLFG) [4**Altarho 67 Birthday Wrapping Paper Roll Colorful Happy Birthday Letters with SIX SEVEN Design for Baby Shower Party Holiday Total 28.5sq.ft**Altarho**$9.14**4.2★44 rev](https://www.amazon.com/dp/B0G9LH5RXV) [5**Altarho 67 Birthday Wrapping Paper Roll Colorful Cake Balloon with SIX SEVEN Design Funny Birthday Meme Gift Wrap for Baby Shower Party Holiday Total 28.5sq.ft**Altarho**$8.91**4.0★2 rev](https://www.amazon.com/dp/B0G9KZCLQR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AnyDesign Funny Meme Donut 67 Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Gradient Pink Blue 6 7 Gift Wrap Paper for DIY Crafts Birthday Holiday Baby Shower Party Supplies**AnyDesign**$14.08**2 rev3mo ago](https://www.amazon.com/dp/B0GSXWLD8X) [**Whaline Patriotic 4th of July 67 Funny Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Red White Blue American Flag Gift Wrap Paper for 250 Anniversary Independence Day Party**Whaline**$8.18**3 rev3mo ago](https://www.amazon.com/dp/B0GSZLPP8G) [**Neon 6 7 Meme Wrapping Paper Roll Rainbow Game Street Art Gift Wrap with Graffiti Splatter Lightning Stars Memphis Pop Patterns for 6 7 Meme Fans Birthday Holiday Party Decor 17 Inch x 16.4 Feet**Joviwrap**$12.95**1 rev4mo ago](https://www.amazon.com/dp/B0GR4MHKRC) [**Pineraap 6 7 Ice Cream Wrapping Paper 28 X 40 Inches Per Sheet 4 Jumbo Sheets Ice Cream 6 7 Meme Gift Wrap for Sweet Lovers Meme Fans Birthday Party Summer Holiday Baby Shower**Pineraap**$12.74**0 rev4mo ago](https://www.amazon.com/dp/B0GPW6T5PQ) [**Pineraap Fishing 6 7 Meme Wrapping Paper for Men 4 Jumbo Sheets Navy Blue Outdoor Angler Wrapping Paper Funny Meme Gift Wrap for Fishing Lovers Birthday Fathers Day Holiday Party 28 X 40 Inches**Pineraap**$12.08**0 rev4mo ago](https://www.amazon.com/dp/B0GPW15WW5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neon 6 7 Meme Wrapping Paper Roll Rainbow Game Street Art Gift Wrap with Graffiti Splatter Lightning Stars Memphis Pop Patterns for 6 7 Meme Fans Birthday Holiday Party Decor 17 Inch x 16.4 Feet**Joviwrap**$12.95**5.0★**▲ 550%**](https://www.amazon.com/dp/B0GR4MHKRC) [**Joviwrap 6 7 Funny Number Wrapping Paper Roll Black White Graffiti Style Wrapping Paper with Checkered Pattern Playful Humor Design for 6 7 Fans Teens Birthday Party Supplies 17 In x 16.4 Ft**Joviwrap**$12.96**5.0★**▲ 549%**](https://www.amazon.com/dp/B0GMPRGJXZ) [**Whaline Patriotic 4th of July 67 Funny Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Red White Blue American Flag Gift Wrap Paper for 250 Anniversary Independence Day Party**Whaline**$8.18**5.0★**▲ 543%**](https://www.amazon.com/dp/B0GSZLPP8G) [**AnyDesign Funny Meme Donut 67 Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Gradient Pink Blue 6 7 Gift Wrap Paper for DIY Crafts Birthday Holiday Baby Shower Party Supplies**AnyDesign**$14.08**5.0★**▲ 537%**](https://www.amazon.com/dp/B0GSXWLD8X) [**Pineraap 6 7 Ice Cream Wrapping Paper 28 X 40 Inches Per Sheet 4 Jumbo Sheets Ice Cream 6 7 Meme Gift Wrap for Sweet Lovers Meme Fans Birthday Party Summer Holiday Baby Shower**Pineraap**$12.74**0.0★**▲ 446%**](https://www.amazon.com/dp/B0GPW6T5PQ)
**~~View all trending →~~**
## **What buyers say about 67 wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“good quality”*
**Gifting Purpose**12%
*“Festive Appeal”*
**Design-Overall**10%
*“I like the font design”*
**Size-Overall**9%
*“Just the right size”*
**Ease Of Use**9%
*“easy to cut”*
**Color**8%
*“Color was great my grandson loved it”*
**Advertised Vs Actual Product**5%
*“Accurately described”*
**Value For Money**5%
*“it was a good value for the money”*
**Thickness**4%
*“The paper itself is thick”*
**Strength**4%
*“very sturdy”*
### **What buyers complain about **
**Thickness**19%
*“Its too thick to be called wrapping paper”*
**Size-Overall**18%
*“It is much shorter than I expected”*
**Advertised Vs Actual Product**10%
*“I really thought the description was inaccurate”*
**Value For Money**6%
*“However it is a little expensive at $11.99 for a mini roll”*
**Color**4%
*“Was a very dull color”*
**Ease Of Use**3%
*“Very difficult to wrap with”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**26%
**Value For Money**13%
**Gifting Purpose**4%
**Functionality-Overall**3%
**Smell**3%
## **Common questions**
- **Is 67 wrapping paper profitable to sell on Amazon United States?**
- The niche generates $929K/yr across 20 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -81.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 67 wrapping paper niche?**
- 10 brands and 12 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in 67 wrapping paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- **What does it cost to enter the 67 wrapping paper niche?**
- Listings span $6.97–$14.73; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.
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