---
title: "Search terms — 60th birthday napkins - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/60th-birthday-napkins/search-terms"
last_updated: "2026-08-09T06:25:45.436Z"
locale: en
meta:
  description: "Niche score 56/100 · $64K/yr market · 57K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $64K/yr market · 57K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 60th birthday napkins - Flapen"
---

# **60th birthday napkins**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 22Conversion 84Competition 90Returns 58Price range 82Avg price 51Brand share 93Review moat 83Quality gap 30

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****335.71**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$5.34–$64.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$12.13**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$64K**

$64K/yr · 57K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms