---
title: "5htp Gummies — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/5htp-gummies"
last_updated: "2026-08-06T18:03:56.819Z"
locale: en
meta:
description: "Niche score 56/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5htp Gummies — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **5htp gummies**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 26Conversion 96Competition 40Returns 100Price range 71Avg price 95Brand share 53Review moat 43Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$31.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.96–$129.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,229.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$151K**
$151K/yr · 36K searches
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 5htp gummies is a $151K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5htp gummies market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$93K–$124K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **76%**
- **Out of stock**
- **23.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**23%**
- SugarBearHair26% - lickshine17% - Vitamatic12% - LILICARE12% - MEENCCD6% - ELLAMENTZ4%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +1.1% search growth over the last 90 days.
700500Spike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/5htp-gummies/trend)
## **Top 5htp gummies search terms**
- **5htp gummies**15K/yr-6.5%9.7% conv. - **5 htp gummies**7K/yr-8.6%7.9% conv. - **sugar bear sleep gummies**6K/yr+23.1%6.3% conv. - **sugarbear sleep gummies**4K/yr+43.4%8.3% conv. - **5-htp gummies**4K/yr-11.4%8.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/5htp-gummies/search-terms)
## **Top 5htp gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor**lickshine**$28.93**4.4★262 rev](https://www.amazon.com/dp/B0D2S1MWGW) [2**SugarBearPro Sleep Gummy 6 Month Supply Extra Strength Melatonin 6mg for Men & Women Vegan Vitamin B6 L-Theanine 5 HTP Valerian Sleep Aid for Adults & Teens Certified Kosher**SugarBearHair**$129.91**4.3★7,768 rev](https://www.amazon.com/dp/B07RB2FQYZ) [3**Vitamatic Sugar Free 5-HTP 200mg Gummies with B6 60 Pectin-Based Gummies Mood Support & Stress Relief**Vitamatic**$14.51**4.2★237 rev](https://www.amazon.com/dp/B0C2QF8GW2) [4**5HTP Gummies for Adults & Kids 8+ Melatonin Free Gummies with Magnesium Glycinate GABA L-Glycine Ashwagandha Vitamin B6 for Delicious Zzzs Brain & Muscle Relaxation 0 Sugar 60 Count (Pack of 1)**LILICARE**$27.42**4.4★156 rev](https://www.amazon.com/dp/B0CZR3WC5P) [5**SugarBearPro Sleep Gummy 2 Month Supply Extra Strength Melatonin 6mg for Men & Women Vegan Vitamin B6 L-Theanine 5 HTP Valerian Sleep Aid for Adults & Teens Certified Kosher**SugarBearHair**$38.68**4.3★7,768 rev](https://www.amazon.com/dp/B07N48MTTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saajoor 5-HTP 300mg Gummies with GABA + L-Theanine & Vitamin D3 Circadian Rhythm Support for Adults Raspberry Flavor 60 Gummies**Saajoor**$17.09**25 rev1mo ago](https://www.amazon.com/dp/B0GF7HY43V) [**ELLAMENTZ 5HTP Gummies + GABA - Melatonin Free -Magnesium Glycinate Ashwagandha L-Theanine L-Tryptophan & Vitamin D3 | Relaxation & Calm Gummies | Nighttime Support for Adults 2 Pack**ELLAMENTZ**$36.42**41 rev7mo ago](https://www.amazon.com/dp/B0GCHYHT3P) [**5-HTP Gummies 300mg 5-HTP Supplement with 200mg L-Theanine & 50mg GABA**MEENCCD**$19.88**57 rev7mo ago](https://www.amazon.com/dp/B0FVS5J1TH) [**lickshine 1 Pack 300MG 5-HTP GABA Sleep Supplement Gummies**lickshine**$19.00**4 rev8mo ago](https://www.amazon.com/dp/B0G1TW3QFM) [**2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor**lickshine**$28.93**262 rev2y ago](https://www.amazon.com/dp/B0D2S1MWGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saajoor 5-HTP 300mg Gummies with GABA + L-Theanine & Vitamin D3 Circadian Rhythm Support for Adults Raspberry Flavor 60 Gummies**Saajoor**$17.09**4.6★**▲ 267%**](https://www.amazon.com/dp/B0GF7HY43V) [**FUYUEO 5-HTP Gummies 200mg with Same & Vitamin B6 Sugar Free for Sleep Mood & Relaxation Support Non-GMO Gluten Free 3rd Party Tested Raspberry Flavor 60 Count**FUYUEO**$21.41**4.5★**▲ 263%**](https://www.amazon.com/dp/B0GL8H3F1C) [**SugarBearPro Sleep Gummy 6 Month Supply Extra Strength Melatonin 6mg for Men & Women Vegan Vitamin B6 L-Theanine 5 HTP Valerian Sleep Aid for Adults & Teens Certified Kosher**SugarBearHair**$129.91**4.3★**▲ 93%**](https://www.amazon.com/dp/B07RB2FQYZ) [**ELLAMENTZ 5HTP Gummies + GABA - Melatonin Free -Magnesium Glycinate Ashwagandha L-Theanine L-Tryptophan & Vitamin D3 | Relaxation & Calm Gummies | Nighttime Support for Adults 2 Pack**ELLAMENTZ**$36.42**4.6★**▲ 82%**](https://www.amazon.com/dp/B0GCHYHT3P) [**Rave Doctor 5 HTP Supplement - Essential Rave Vitamins for Festival Goers Rave Accessories Festival Essentials Festival Gear Rave Essentials 5htp Supplement**Rave Doctor**$28.42**4.6★**▲ 67%**](https://www.amazon.com/dp/B08P9VS99Z)
**~~View all trending →~~**
## **What buyers say about 5htp gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**36%
*“I fall asleep easily”*
**Taste-Overall**14%
*“Excellent taste”*
**Quality-Overall**5%
*“I also appreciate the premium quality”*
**Stress/Anxiety**4%
*“Very effective at calming stress”*
**Efficiency**4%
*“Effective”*
**Value For Money**3%
*“good value for the money”*
**Focus Enhancement**3%
*“my mood has definitely improved”*
**Flavor**3%
*“Flavor is good”*
**Advertised Vs Actual Product**2%
*“Work as described”*
**Vitamin**2%
*“Decent Vitamin Gummies”*
### **What buyers complain about **
**Sleep Quality**25%
*“Did NOT help with sleep”*
**Functionality-Overall**19%
*“No effectiveness”*
**Value For Money**6%
*“Waste of money”*
**Side Effects**4%
*“Could make you VERY nauseous”*
**Taste-Overall**4%
*“Tastes disgusting”*
**Dosage**3%
*“2 pills as recommended was too much”*
**Acid Regulator/Stomach Ache Relief**2%
*“stomach cramps”*
**Stress/Anxiety**2%
*“definitely anxiety inducing”*
**Allergies**2%
*“I also am allergic to a lot of things”*
**Hard Feel**2%
*“Gummies were very hard”*
### **Top return reasons **
**Functionality-Overall**41%
**Sleep Quality**20%
**Acid Regulator/Stomach Ache Relief**9%
**Fever Relief**5%
**Dosage**5%
**Ease Of Use**5%
**Smell**5%
**Value For Money**5%
**Magnesium**5%
**Heart Health**2%
## **Common questions**
- **Is 5htp gummies profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the 5htp gummies niche?**
- 17 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in 5htp gummies?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for 5htp gummies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 5htp gummies niche?**
- Listings span $9.96–$129.91; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.
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