---
title: "5 Wick Candle — $538K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/5-wick-candle"
last_updated: "2026-08-09T07:14:25.592Z"
locale: en
meta:
description: "Niche score 62/100 · $538K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $538K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "5 Wick Candle — $538K/yr Amazon US Niche (2026) - Flapen"
---
# **5 wick candle**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 17Conversion 74Competition 78Returns 98Price range 87Avg price 93Brand share 28Review moat 46Quality gap 72
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.19–$99.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$538K**
$538K/yr · 355K searches
**Review moat**
**Okay****1,937.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-16.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 5 wick candle is a $538K/yr Amazon United States market (355K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **5 wick candle market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$554K–$665K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **50%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**9%**
- Smoke Odor Exterminator40% - Dianne's Custom Candles21% - AOOVOO16% - DL DREAMY DEWLA5% - Poo-Pourri5% - Aredenua3% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/5-wick-candle/trend)
## **Top 5 wick candle search terms**
- **odor eliminating candle**90K/yr-11.1%5.4% conv. - **smoke odor eliminator candle**67K/yr-17.9%4.8% conv. - **odor eliminator candle**35K/yr-0.1%4.5% conv. - **smoke eliminator candles**23K/yr-26.5%5.6% conv. - **smoke candles odor eliminator**22K/yr-23.4%6.5% conv. - **odor eliminating candles**14K/yr+8.5%4.9% conv. - **smoke odor candle**13K/yr-16.0%4.1% conv. - **smoke odor exterminator candle**13K/yr-23.1%3.8% conv. - **odor candle**8K/yr+9.2%5.8% conv. - **smoke candle**12K/yr-22.7%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/5-wick-candle/search-terms)
## **Top 5 wick candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$22K8%$43K12%$65K16%$86K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.80**4.5★4,668 rev](https://www.amazon.com/dp/B07QCQN4B9) [2**Smoke Odor Exterminator 13 oz Jar Candles Hippie Love (3) Set of Three Candles.**Smoke Odor Exterminator**$27.42**4.5★4,180 rev](https://www.amazon.com/dp/B07J2X318Z) [3**AOOVOO Citrus Lemon Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle 9 oz Up to 50 Hours Burn time**AOOVOO**$13.39**4.0★1,482 rev](https://www.amazon.com/dp/B0DMNHNFL1) [4**Pet-Pourri Pawsitively Fresh Pet Odor Deodorizer Candle Burns Up to 45 Hours Aromatherapy & Air Freshener with Essential Oils Plant Based Ingredients & Wax Vet Approved Jasmine Pear Scent**Poo-Pourri**$13.76**4.4★1,457 rev](https://www.amazon.com/dp/B0BVGS3H72) [5**Smoke Odor Exterminator Candle Pineapple & Coconut - 13 oz**Smoke Odor Exterminator**$12.08**4.4★2,120 rev](https://www.amazon.com/dp/B00G1OZXOM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AOOVOO Vanilla Cream Odor Eliminating Candle - 9 oz Non Toxic Highly Fragranced Air Freshing Soy Candle Eliminates 95% of Smoke Pet Food and Other Smells Quickly Up to 50 Hours Burn time**AOOVOO**$10.47**65 rev5mo ago](https://www.amazon.com/dp/B0GHYQ9X4P) [**4 Pack Odor Eliminating Candles Set - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Air Freshing Scent of Lavender/Orange/Mint/Cotton - 28oz Soy Candles for Home Scented 200 Hours**Aredenua**$40.02**379 rev6mo ago](https://www.amazon.com/dp/B0FZTTHNKK) [**4 Pack Odor Eliminating Highly Fragranced Candle Eliminates 95% of Food Pet Smoke and Bathroom Quickly Air Freshing Scents of Lemon/Mint Eucalyptus/Coconut/Roses Soy Candles Gift for Women Men**DL DREAMY DEWLA**$28.68**54 rev6mo ago](https://www.amazon.com/dp/B0GF7FKKTK) [**Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz**DL DREAMY DEWLA**$12.55**95 rev6mo ago](https://www.amazon.com/dp/B0GF7H4FC3) [**AOOVOO 4 Pack Citrus Lemon Odor Eliminating Highly Fragranced Candle Set - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle**AOOVOO**$33.04**164 rev1y ago](https://www.amazon.com/dp/B0F1S6ZYTQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOOVOO Vanilla Cream Odor Eliminating Candle - 9 oz Non Toxic Highly Fragranced Air Freshing Soy Candle Eliminates 95% of Smoke Pet Food and Other Smells Quickly Up to 50 Hours Burn time**AOOVOO**$10.47**4.3★**▲ 358%**](https://www.amazon.com/dp/B0GHYQ9X4P) [**4 Pack Odor Eliminating Highly Fragranced Candle Eliminates 95% of Food Pet Smoke and Bathroom Quickly Air Freshing Scents of Lemon/Mint Eucalyptus/Coconut/Roses Soy Candles Gift for Women Men**DL DREAMY DEWLA**$28.68**4.2★**▲ 311%**](https://www.amazon.com/dp/B0GF7FKKTK) [**Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz**DL DREAMY DEWLA**$12.55**4.0★**▲ 219%**](https://www.amazon.com/dp/B0GF7H4FC3) [**4 Pack Odor Eliminating Candles Set - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Air Freshing Scent of Lavender/Orange/Mint/Cotton - 28oz Soy Candles for Home Scented 200 Hours**Aredenua**$40.02**4.2★**▲ 95%**](https://www.amazon.com/dp/B0FZTTHNKK) [**Hippie Love Smoke Odor Exterminator 13oz Jar Candle**Smoke Odor Exterminator**$11.77**4.5★**▲ 38%**](https://www.amazon.com/dp/B00I5U6P92)
**~~View all trending →~~**
## **What buyers say about 5 wick candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Clean scent”*
**Gifting Purpose**5%
*“Best gift”*
**Quality-Overall**4%
*“The variety is excellent”*
**Value For Money**4%
*“Great Value”*
**Brightness/Shine/Glow**3%
*“Great Candles”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**2%
*“the material is durable”*
**Efficiency**2%
*“Works really well”*
**Size-Overall**1%
*“last a decent amount of time for their size”*
**Strength**1%
*“Very strong s”*
### **What buyers complain about **
**Smell**54%
*“No Scent”*
**Functionality-Overall**7%
*“Didn't work”*
**Value For Money**5%
*“Pricey”*
**Size-Overall**4%
*“are too short”*
**Strength**3%
*“a little too strong”*
**Quality-Overall**3%
*“There is ABSOLUTLEY NO quality control for this product”*
**Durability**2%
*“is nearly gone after one day”*
**Flammable**2%
*“I had this burning”*
**Advertised Vs Actual Product**2%
*“the picture is deceiving”*
**Absorbency**1%
*“Poor absorption”*
### **Top return reasons **
**Smell**72%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Size-Overall**4%
**Defective Material/Parts**2%
**Value For Money**1%
**Leak-Proof**1%
**Product Condition**1%
**Quality-Overall**1%
**Moist/Dry**1%
## **Common questions**
- **Is 5 wick candle profitable to sell on Amazon United States?**
- The niche generates $538K/yr across 46 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the 5 wick candle niche?**
- 13 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in 5 wick candle?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for 5 wick candle peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 5 wick candle niche?**
- Listings span $5.19–$99.81; the average listing price is $22.16 (sweet spot $15–$100). The average incumbent carries 1,937 reviews — the moat a new listing must climb.
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