---
title: "4th of July Plates — $290K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/4th-of-july-plates"
last_updated: "2026-08-09T03:53:47.255Z"
locale: en
meta:
description: "Niche score 75/100 · $290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 75/100 · $290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "4th of July Plates — $290K/yr Amazon US Niche (2026) - Flapen"
---
# **4th of july plates**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 100Conversion 42Competition 90Returns 95Price range 67Avg price 80Brand share 93Review moat 90Quality gap 40
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Review moat**
**Great****199.54**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.86**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.65–$34.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$290K**
$290K/yr · 512K searches
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 4th of july plates is a $290K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 75/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4th of july plates market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$506K–$674K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,587**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**53 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**42%**
Top 20: 73%
**Top-5 click share**
**25%**
Top 20: 51%
**Open market**
**55%**
- Gatherfun12% - Kingsford11% - OuMuaMua10% - Litmitfu6% - QZYL3% - Winoo Design3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 82.8×
[**Open Trend **](https://flapen.com/research/us/health-household/4th-of-july-plates/trend)
## **Top 4th of july plates search terms**
- **4th of july plates**103K/yr>1,000%2.8% conv. - **4th of july plates and napkins**51K/yr>1,000%3.7% conv. - **4th of july paper plates**45K/yr>1,000%2.5% conv. - **fourth of july plates**35K/yr>1,000%2.9% conv. - **patriotic paper plates**36K/yr>1,000%2.6% conv. - **4th of july paper plates and napkins**26K/yr>1,000%3.6% conv. - **patriotic plates**29K/yr+748.9%2.0% conv. - **4th of july plates and napkins sets**25K/yr>1,000%3.2% conv. - **fourth of july plates and napkins**21K/yr>1,000%3.5% conv. - **red white and blue plates**24K/yr+656.1%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/4th-of-july-plates/search-terms)
## **Top 4th of july plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$17K9%$26K12%$35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kingsford Heavy Duty Paper Plates Patriotic American Flag Disposable Dinner Plates for BBQ Parties Tailgates and Outdoor Cookouts Durable Party Tableware 10 Inch 35 Count**Kingsford**$10.76**4.6★1,366 rev](https://www.amazon.com/dp/B0845V9RZ9) [2**American Flag Patriotic Party Supplies Disposable dinner paper plates dessert paper plates Napkins and Cocktail napkins for Veterans Day Election Day 4th of July Independence Day Decorations Serve 50**Gatherfun**$25.85**4.7★729 rev](https://www.amazon.com/dp/B0C1SQ2DTP) [3**OuMuaMua 75 Pcs American Flag Patriotic Party Plates and Napkins 4th of July Disposable Tableware Paper Set for Veterans Election July 4th Independence Day Party Supplies Decorations Serves 25**OuMuaMua**$15.55**4.3★72 rev](https://www.amazon.com/dp/B0F3D1PBQF) [4**4th of July Party Supplies Set-American Patriotic Theme for Independence & Election Day Decorations Includes Dinner & Dessert Plates Napkins- for Patriotic & 4th of July Party Decorations-48 Guests**Gatherfun**$26.15**4.7★2,247 rev](https://www.amazon.com/dp/B0DWZRSW8S) [5**4th of July Plates and Napkins Sets - Patriotic American Flag Party Supplies Tableware July 4th Disposable Paper Plates Napkins Set for Memorial Day Independence Day Decorations Table Decor Serve 50**Litmitfu**$15.83**4.5★175 rev](https://www.amazon.com/dp/B0CYXCK5N2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EiPibaibyi Patriotic American Flag Plates and Napkins Party Supplies**EiPibaibyi**$20.59**4 rev2mo ago](https://www.amazon.com/dp/B0GVCNCK4D) [**GINOYA 4th of July Plates and Napkins Party Supplies 250th Fourth of July Plates for Independence Day Patriotic BBQs Picnic Events Serve 48**GINOYA**$18.34**22 rev3mo ago](https://www.amazon.com/dp/B0GXW3JSS8) [**Iridescent USA 250 Years Anniversary Party Tableware Decorations Kit Holographic Laser Plates(9+7) Sparkling Patriotic Tablecloth 9ft Cups Napkins for 4th of July Kids Birthday Patriotic Party**Peiking**$19.98**678 rev3mo ago](https://www.amazon.com/dp/B0GXFR8493) [**50 Pcs American Flag Patriotic Party Supplies Red White and Blue Paper Plates 7 & 9 Disposable Dinner Dessert Tableware Set for Veterans Election Day 4th of July Independence Day Decorations**OuMuaMua**$9.19**41 rev3mo ago](https://www.amazon.com/dp/B0GFJQQBVG) [**100 Pcs 4th of July Patriotic Paper Plates and Napkins Set Heavy Duty 12x10 Large Red White Blue Oval Disposable Tableware Set for Veterans Election Day Independence Day American Flag Party Decor**OuMuaMua**$27.22**34 rev4mo ago](https://www.amazon.com/dp/B0GFKF3KQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EiPibaibyi Patriotic American Flag Plates and Napkins Party Supplies**EiPibaibyi**$20.59**3.4★**— 7%**](https://www.amazon.com/dp/B0GVCNCK4D) [**GINOYA 4th of July Plates and Napkins Party Supplies 250th Fourth of July Plates for Independence Day Patriotic BBQs Picnic Events Serve 48**GINOYA**$18.34**4.5★**— 7%**](https://www.amazon.com/dp/B0GXW3JSS8) [**Iridescent USA 250 Years Anniversary Party Tableware Decorations Kit Holographic Laser Plates(9+7) Sparkling Patriotic Tablecloth 9ft Cups Napkins for 4th of July Kids Birthday Patriotic Party**Peiking**$19.98**4.8★**— 7%**](https://www.amazon.com/dp/B0GXFR8493) [**JarThenaAMCS 50 Pcs Patriotic Disposable Paper Plates Star Scalloped 9 In**JarThenaAMCS**$18.56**4.4★**— 7%**](https://www.amazon.com/dp/B0GQK61P5G) [**OHOME Fourth of July Decorations - Serve 24 - Patriotic Plates Tablecloth Napkins Cups Banner | 4th of July Accessories for Home Outdoor Memorial Day | America 250th Merchandise Anniversary**OHOME**$15.38**4.4★**— 7%**](https://www.amazon.com/dp/B0DYJ2TPNJ)
**~~View all trending →~~**
## **What buyers say about 4th of july plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent quality”*
**Strength**12%
*“They are sturdy”*
**Color**11%
*“the color is vibrant”*
**Design-Overall**10%
*“have beautiful and vibrant designs”*
**Value For Money**8%
*“Worth the money”*
**Durability**5%
*“Well made of durable materials”*
**Advertised Vs Actual Product**5%
*“get the job done”*
**Size-Overall**4%
*“The size is also good”*
**Thickness**3%
*“The plates themselves are thick and sturdy, which is especially nice for barbecues and heavier meals”*
**Ease Of Cleaning**2%
*“Cleanup is quick”*
### **What buyers complain about **
**Strength**19%
*“Little flimsy”*
**Size-Overall**13%
*“They are small”*
**Thickness**10%
*“if the plates were slightly thicker”*
**Quality-Overall**9%
*“the quality of the plate is very poor”*
**Value For Money**4%
*“Way over priced”*
**Weight Heavy**4%
*“definitely heavier than the real cheap stuff”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Thin**2%
*“Little thin”*
**Material Quality**1%
*“They feel like plastic”*
**Smell**1%
*“there was a slight smell right out of the package”*
### **Top return reasons **
**Size-Overall**42%
**Value For Money**13%
**Quality-Overall**10%
**Strength**9%
**Advertised Vs Actual Product**6%
**Color**5%
**Thin**4%
**Material Quality**4%
**Weight Heavy**1%
**Thickness**1%
## **Common questions**
- **Is 4th of july plates profitable to sell on Amazon United States?**
- The niche generates $290K/yr across 84 tracked products. 35 of 43 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (75/100).
- **How competitive is the 4th of july plates niche?**
- 53 brands and 67 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in 4th of july plates?**
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 1.0%.
- **When does demand for 4th of july plates peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 82.8× the quietest.
- **What does it cost to enter the 4th of july plates niche?**
- Listings span $5.65–$34.32; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.
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