---
title: "4th of July Napkins — $251K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/4th-of-july-napkins"
last_updated: "2026-08-09T12:28:21.983Z"
locale: en
meta:
description: "Niche score 74/100 · $251K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 74/100 · $251K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "4th of July Napkins — $251K/yr Amazon US Niche (2026) - Flapen"
---
# **4th of july napkins**
**Worth a look**
Shows demand growing +632.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 47Growth 100Conversion 72Competition 89Returns 92Price range 75Avg price 41Brand share 95Review moat 86Quality gap 28
**Growth**
**Incredible****+632.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Review moat**
**Great****271.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.24–$45.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$251K**
$251K/yr · 342K searches
**Avg price**
**Okay****$10.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, 4th of july napkins is a $251K/yr Amazon United States market (342K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 74/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4th of july napkins market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$329K–$439K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#700**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**64 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**39%**
Top 20: 68%
**Top-5 click share**
**26%**
Top 20: 49%
**Open market**
**58%**
- Gatherfun16% - Iconikal8% - Quera6% - Merriva5% - Actilize3% - Bonjour Fete3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +632.4% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 54.9×
[**Open Trend **](https://flapen.com/research/us/health-household/4th-of-july-napkins/trend)
## **Top 4th of july napkins search terms**
- **4th of july napkins**69K/yr>1,000%7.4% conv. - **patriotic napkins**61K/yr+567.6%4.9% conv. - **fourth of july napkins**27K/yr>1,000%6.3% conv. - **red white and blue napkins**22K/yr+379.0%5.0% conv. - **4th of july napkins disposable**13K/yr+951.7%6.8% conv. - **american flag napkins**17K/yr+281.2%6.9% conv. - **july 4th napkins**11K/yr+810.1%6.4% conv. - **4th of july cocktail napkins**10K/yr>1,000%6.0% conv. - **patriotic paper napkins**13K/yr+284.7%3.4% conv. - **patriotic cocktail napkins**11K/yr+760.3%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/4th-of-july-napkins/search-terms)
## **Top 4th of july napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$15K9%$23K12%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4th of July Party Supplies Set - American Flag Patriotic Theme Kit for Independence & Election Day Decorations Disposable Paper Napkins for Patriotic & 4th of July Party Decorations48 Pack**Gatherfun**$9.65**4.5★120 rev](https://www.amazon.com/dp/B0DX1RNSK6) [2**Gatherfun American Flag Patriotic Party Supplies Disposable Paper Napkins Cocktail Napkins for Veterans Day Election Day 4th of July Independence Day Decorations 40 Pack of Stars+40 Pack of Stripes**Gatherfun**$9.73**4.6★394 rev](https://www.amazon.com/dp/B0854GZSLK) [3**Iconikal 75 Count 4th of July Patriotic American Flag Disposable Dinner Napkins 2-Ply**Iconikal**$5.53**4.7★276 rev](https://www.amazon.com/dp/B09KHKMZLJ) [4**50 Count Red White Blue Star Paper Napkins Patriotic Disposable Cocktail Napkins for 4th of July Memorial Day Veterans Day Labor Day and American Flag Party Decorations**Merriva**$9.52**4.5★37 rev](https://www.amazon.com/dp/B0F6CGHLRL) [5**4th of July Napkins 100 PCS Patriotic Dinner Napkins Bathroom Napkin Guest Disposable Red White and Blue American Star Cocktail Napkin Tableware for 4th of July Independence Day Party Decorations**Diueoly**$12.84**4.8★102 rev](https://www.amazon.com/dp/B0DQPPGMP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4th of July Decorations 4th of July Napkins Fourth of July Napkins Disposable Paper Cocktail Patriotic Napkins American Flag Patriotic Party Supplies for Independence & 4th of July Decorations 50Pcs**Nelisylux**$6.39**59 rev2mo ago](https://www.amazon.com/dp/B0GWN3RW3Z) [**4th of July Napkins Fourth of July Napkins Patriotic Napkins Bathroom Napkin Guest Disposable Red White Blue Dinner Cocktail Napkin Tableware for 4th of July Independence Day Party Decorations 50PCS**Lxzyu**$7.84**9 rev2mo ago](https://www.amazon.com/dp/B0GWN2VVLQ) [**50pcs 250th Anniversary 4th of July Napkins-Patriotic Disposable Luncheon Dinner Paper Napkins for Independence Memorial Day Patriotic American Fourth of July Party Supplies 13 x 13 Inches**BOKFJBP**$7.69**39 rev4mo ago](https://www.amazon.com/dp/B0GT88ZX75) [**50 Pcs 4th of July Flower Paper Napkins 6.5 x 6.5 Inches Patriotic Theme Disposable Luncheon Dinner Party Napkins Cocktail Napkin for Memorial Independence Day Usa Party Decorations (Patriotic)**Xjoviative**$7.78**36 rev4mo ago](https://www.amazon.com/dp/B0GSVWHMN5) [**4th of July Party Supplies - 250th Anniversary Patriotic Paper Napkins - 50 Count Independence Day Tableware 6.5 x 6.5 American Flag Design Disposable Party Napkins for 1776-2026 July 4th**Actilize**$6.04**76 rev4mo ago](https://www.amazon.com/dp/B0GR8PFTCR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50pcs 250th Anniversary 4th of July Napkins-Patriotic Disposable Luncheon Dinner Paper Napkins for Independence Memorial Day Patriotic American Fourth of July Party Supplies 13 x 13 Inches**BOKFJBP**$7.69**5.0★**▲ 21%**](https://www.amazon.com/dp/B0GT88ZX75) [**50 Pcs 4th of July Flower Paper Napkins 6.5 x 6.5 Inches Patriotic Theme Disposable Luncheon Dinner Party Napkins Cocktail Napkin for Memorial Independence Day Usa Party Decorations (Patriotic)**Xjoviative**$7.78**4.6★**▲ 20%**](https://www.amazon.com/dp/B0GSVWHMN5) [**4th of July Party Supplies - 250th Anniversary Patriotic Paper Napkins - 50 Count Independence Day Tableware 6.5 x 6.5 American Flag Design Disposable Party Napkins for 1776-2026 July 4th**Actilize**$6.04**4.4★**▲ 20%**](https://www.amazon.com/dp/B0GR8PFTCR) [**4th of July Party Supplies - 250th Anniversary 50 Count Disposable Paper Napkins for Independence Day Patriotic & July 4th Party Decorations 6.5 x 6.5 Napkins for 1776-2026 Celebration**Actilize**$5.98**4.4★**▲ 20%**](https://www.amazon.com/dp/B0GR8R963B) [**Iconikal 75-Pack American Flag Disposable Dinner Napkins Party Supplies**Iconikal**$6.33**4.7★**▲ 20%**](https://www.amazon.com/dp/B081P69XXP)
**~~View all trending →~~**
## **What buyers say about 4th of july napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Quality is fair”*
**Color**25%
*“Vivid colors”*
**Design-Overall**9%
*“design was beautiful”*
**Size-Overall**7%
*“Nice size”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Value For Money**6%
*“worth the money”*
**Durability**3%
*“They are going to hold up really well”*
**Thickness**2%
*“These napkins are thick, large, and plentiful”*
**Strength**2%
*“They arent flimsy”*
**Ease Of Cleaning**1%
*“being disposable helps cut down on cleanup”*
### **What buyers complain about **
**Thickness**15%
*“not super thick”*
**Value For Money**12%
*“Kind of pricey, though”*
**Color**12%
*“Very faded”*
**Size-Overall**10%
*“Not the correct size”*
**Advertised Vs Actual Product**4%
*“I gave them 4 stars because of this misinformation”*
**Quality-Overall**3%
*“Junk”*
**Absorbency**3%
*“Not absorbent”*
**Ease Of Use**3%
*“Couldnt use them”*
**Flatness**2%
*“Not flat”*
**Thin**2%
*“just ok. very thin”*
### **Top return reasons **
**Size-Overall**49%
**Color**14%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**4%
**Thin**4%
**Smell**2%
**Thickness**1%
**Design-Overall**1%
**Material Quality**1%
## **Common questions**
- **Is 4th of july napkins profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 94 tracked products. 23 of 54 products launched in the last 360 days are still selling. 90-day search growth is +632.4%. Flapen's verdict: Worth a look (74/100).
- **How competitive is the 4th of july napkins niche?**
- 64 brands and 71 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in 4th of july napkins?**
- Top complaints mined from reviews: Thickness, Value For Money, Color. The return rate is 1.2%.
- **When does demand for 4th of july napkins peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 54.9× the quietest.
- **What does it cost to enter the 4th of july napkins niche?**
- Listings span $5.24–$45.06; the average listing price is $10.97 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.
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