---
title: "392 Battery — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/392-battery"
last_updated: "2026-08-09T10:53:57.839Z"
locale: en
meta:
description: "Niche score 43/100 · $59K/yr market · 58K searches/yr · $5.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $59K/yr market · 58K searches/yr · $5.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "392 Battery — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **392 battery**
**Skip it**
Prices mostly outside the sweet spot ($3.53–$9.35) — this niche doesn't clear our bar today.
Market size 15Growth 17Conversion 99Competition 49Returns 96Price range 0Avg price 15Brand share 63Review moat 25Quality gap 32
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,205.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 58K searches
**Avg price**
**Bad****$5.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.53–$9.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 392 battery is a $59K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **392 battery market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$54K–$67K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**26%**
- Energizer24% - PKCELL19% - DURACELL10% - DURNERGY8% - POWEROWL7% - HoootCell6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -16.1% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/392-battery/trend)
## **Top 392 battery search terms**
- **392 battery**24K/yr-14.7%14.3% conv. - **sr41 batteries**10K/yr-16.7%13.5% conv. - **392 watch battery**5K/yr-3.5%17.5% conv. - **384 watch battery**3K/yr+21.7%18.6% conv. - **sr41 battery**4K/yr-42.9%12.3% conv. - **v392 battery**3K/yr-30.2%18.3% conv. - **battery 392**3K/yr-17.3%15.9% conv. - **392/384 battery**3K/yr-32.0%25.8% conv. - **384/392 button cell battery**3K/yr-17.1%21.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/392-battery/search-terms)
## **Top 392 battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PKCELL AG3 1.5V Battery LR41 392 384 192 Button Alkaline Cell for Digital Thermometer- 5Count**PKCELL**$4.06**4.6★6,472 rev](https://www.amazon.com/dp/B00ZQMD96E) [2**Energizer 392/384 Silver Oxide Battery: Card of 5**Energizer**$7.89**4.6★1,717 rev](https://www.amazon.com/dp/B005F5168K) [3**Duracell 384/392 Silver Oxide Button Battery 1 Count Pack 384/392 1.5 Volt Battery Long-Lasting for Watches Medical Devices Calculators and More**DURACELL**$4.57**4.7★1,530 rev](https://www.amazon.com/dp/B07GN291TK) [4**DURNERGY LR41 Batteries 10 Pack 384 392 Watch Battery 1.5 Volt Alkaline Battery AG3 Button Cell Batteries**DURNERGY**$4.77**4.4★143 rev](https://www.amazon.com/dp/B0CN6W8T7P) [5**Energizer 392/384 Multi-Drain Battery SR41 Replaces LR41 5 Pack**Energizer**$9.35**4.4★1,243 rev](https://www.amazon.com/dp/B0014WO7XE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOZAOAXE LR41 Battery 20 Pack AG3 392 384 192 L736 SR41 V3GA Alkaline Button Coin Cell Batteries for Toys Calculators & Household Gadgets 1.5V Reliable & Long-Lasting**FOZAOAXE**$5.41**37 rev8mo ago](https://www.amazon.com/dp/B0G1XD2R52) [**kunying 25-Pack LR41 Button Batteries AG3 392 384 192 SR41W 1.5V Button Cell Battery Long-Lasting Leakproof Mercury-Free Power for Watches Laser Pens Pet Collars.**kunying**$4.13**1,089 rev1y ago](https://www.amazon.com/dp/B0F18PH2LQ) [**10 Count LR41 Button Batteries AG3 392 384 192 1.5V Alkaline Batteries**Vtreneg**$3.89**137 rev1y ago](https://www.amazon.com/dp/B0DNTK5M7Q) [**HoootCell LR41 Battery AG3 Button Cell Battery L736f Batteries 392 384 192 SR41 A63 736 G3 1.5V Alkaline Coin Cell for Watch (10 Pack)**HoootCell**$3.61**584 rev2y ago](https://www.amazon.com/dp/B0CWGVMQ5X) [**Fuspower LR41 Watch Battery 1.5v: 392 192 384 Alkaline Button Coin Cell 20 Pack - AG3 Batteries for Thermometer Laser Pointer - Fathers Day Glucometer Graduation Calculator Summer Road Trip Key Fobs**Fuspower**$5.73**208 rev2y ago](https://www.amazon.com/dp/B0CRKG5YCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOZAOAXE LR41 Battery 20 Pack AG3 392 384 192 L736 SR41 V3GA Alkaline Button Coin Cell Batteries for Toys Calculators & Household Gadgets 1.5V Reliable & Long-Lasting**FOZAOAXE**$5.41**4.7★**▲ 375%**](https://www.amazon.com/dp/B0G1XD2R52) [**DURNERGY LR41 Batteries 10 Pack 384 392 Watch Battery 1.5 Volt Alkaline Battery AG3 Button Cell Batteries**DURNERGY**$4.77**4.4★**▲ 286%**](https://www.amazon.com/dp/B0CN6W8T7P) [**PKCELL LR41 Button Batteries 10 Count AG3 392 384 192 Alkaline Battery**PKCELL**$4.76**4.6★**▲ 146%**](https://www.amazon.com/dp/B0B8DB9BYV) [**10 Count LR41 Button Batteries AG3 392 384 192 1.5V Alkaline Batteries**Vtreneg**$3.89**4.5★**▲ 108%**](https://www.amazon.com/dp/B0DNTK5M7Q) [**Yogamiler 40-Pack LR41 AG3 392 192 SR41 384 736 L736F Battery 1.5V Button Cell Batteries**Yogamiler**$6.58**4.6★**▲ 82%**](https://www.amazon.com/dp/B08SQM7H26)
**~~View all trending →~~**
## **What buyers say about 392 battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Good value for money”*
**Battery Life**21%
*“Nice batteries they work just fine”*
**Advertised Vs Actual Product**16%
*“Worked as they should”*
**Quality-Overall**9%
*“Just as good as name brand”*
**Size-Overall**8%
*“True to size”*
**Efficiency**4%
*“Works great”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**2%
*“Long lasting and worth the money”*
**Charging**1%
*“each device powered on quickly”*
**Correct Contents**1%
*“I had enough in the pack”*
### **What buyers complain about **
**Battery Life**50%
*“Short battery life”*
**Quality-Overall**10%
*“Garbage”*
**Durability**10%
*“Poor Reliability”*
**Charging**7%
*“No charge”*
**Functionality-Overall**6%
*“Nothing showed up in 2”*
**Size-Overall**3%
*“Did not fit”*
**Value For Money**3%
*“Good Deal shelf life not very good”*
**Compatibility-Overall**1%
*“they are incompatible with LR41 batteries”*
**Ease Of Use**1%
*“not easy for little kids to get out”*
**Strength**0%
*“Weak and doesnt last very long”*
### **Top return reasons **
**Size-Overall**49%
**Battery Life**13%
**Functionality-Overall**13%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**4%
**Battery Inclusion**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Charging**2%
**Product Condition**1%
## **Common questions**
- **Is 392 battery profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 392 battery niche?**
- 16 brands and 43 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 392 battery?**
- Top complaints mined from reviews: Battery Life, Quality-Overall, Durability. The return rate is 0.8%.
- **When does demand for 392 battery peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the 392 battery niche?**
- Listings span $3.53–$9.35; the average listing price is $5.39 (sweet spot $15–$100). The average incumbent carries 4,206 reviews — the moat a new listing must climb.
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