---
title: "389 Battery — $966K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/389-battery"
last_updated: "2026-08-06T17:29:06.054Z"
locale: en
meta:
description: "Niche score 46/100 · $966K/yr market · 787K searches/yr · $5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $966K/yr market · 787K searches/yr · $5.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "389 Battery — $966K/yr Amazon US Niche (2026) - Flapen"
---
# **389 battery**
**Skip it**
Prices mostly outside the sweet spot ($3.79–$6.46) — this niche doesn't clear our bar today.
Market size 77Growth 21Conversion 100Competition 16Returns 98Price range 0Avg price 14Brand share 41Review moat 32Quality gap 24
**Conversion**
**Incredible****23.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$966K**
$966K/yr · 787K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,333.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$5.13**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.79–$6.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 389 battery is a $966K/yr Amazon United States market (787K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **389 battery market data**
- **Units sold / yr**
- **200K–250K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **23.9%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**14%**
- Cotchear38% - POWEROWL15% - Fuspower10% - NICEBATT10% - PKCELL7% - Tenergy6% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -8.6% search growth over the last 90 days.
30K20KHoliday '24Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/389-battery/trend)
## **Top 389 battery search terms**
- **lr1130 battery**351K/yr-9.7%21.9% conv. - **lr1130**120K/yr-10.2%17.9% conv. - **ag10 battery**79K/yr-10.6%19.4% conv. - **lr1130 battery 3 pack**46K/yr-15.1%21.4% conv. - **lr 1130 battery button cell lithium**19K/yr-2.9%20.7% conv. - **battery lr1130**18K/yr-14.0%17.5% conv. - **ag10/lr1130 batteries 1.5v**12K/yr+14.8%23.9% conv. - **lr1130 batteries**18K/yr+5.3%16.8% conv. - **1130 battery button cell**15K/yr-9.6%14.5% conv. - **lr 1130**11K/yr-5.9%19.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/389-battery/search-terms)
## **Top 389 battery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$97K20%$193K30%$290K40%$386K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cotchear 10pcs 1.5V AG10 Alkaline Battery 189 389 AG10 LR1130 LR54 V10GA Battery Alkaline Button Coin Cell Batteries**Cotchear**$4.05**4.6★4,800 rev](https://www.amazon.com/dp/B08T79GGG7) [2**POWEROWL High Capacity LR1130 AG10 Batteries 30 Pack SG10 389 189 Premium Alkaline Battery 1.5V Button Coin Cell Batteries**POWEROWL**$6.46**4.6★2,994 rev](https://www.amazon.com/dp/B07ZRQ8K49) [3**Fuspower LR1130 Watch Battery 1.5V: 389 390 Alkaline Batteries 10 Pack - LR54 Button Coin Cell for Calculator Everyday Replacement - Fathers Day Laser Pointers Graduation Toys**Fuspower**$5.66**4.7★625 rev](https://www.amazon.com/dp/B0CRKSM6WP) [4**NICEBATT LR1130 AG10 Battery 24 Pack 1.5V Long-Lasting 189 389 LR54 V10GA Alkaline Button Cell Batteries**NICEBATT**$5.37**4.7★476 rev](https://www.amazon.com/dp/B0DJ8XBSYK) [5**PKCELL LR1130 Battery LR54 AG10 389 390 Button Cell Battery 1.5V Alkaline Button Batteries (10 Count (Pack of 1))**PKCELL**$4.74**4.6★3,735 rev](https://www.amazon.com/dp/B0DB5LRRB9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XUNIUZERO 40 Pack LR1130 AG10 Battery 1.5V Long-Lasting Alkaline Button Cell Batteries**XUNIUZERO**$3.79**66 rev7mo ago](https://www.amazon.com/dp/B0GBFRDSLB) [**PKCELL LR1130 Battery LR54 AG10 389 390 Button Cell Battery 1.5V Alkaline Button Batteries (10 Count (Pack of 1))**PKCELL**$4.74**3,735 rev1y ago](https://www.amazon.com/dp/B0DB5LRRB9) [**NICEBATT LR1130 AG10 Battery 24 Pack 1.5V Long-Lasting 189 389 LR54 V10GA Alkaline Button Cell Batteries**NICEBATT**$5.37**476 rev1y ago](https://www.amazon.com/dp/B0DJ8XBSYK) [**JUNINXIU AG10 Battery LR1130 Battery L1131f Batteries L1131c SG10 389 189 1.5V Long-Lasting Alkaline Button Cell Batteries5-Year Shelf Life(6 Count)**JUNINXIU**$4.04**474 rev2y ago](https://www.amazon.com/dp/B0D62V5CH8) [**Fuspower LR1130 Watch Battery 1.5V: 389 390 Alkaline Batteries 10 Pack - LR54 Button Coin Cell for Calculator Everyday Replacement - Fathers Day Laser Pointers Graduation Toys**Fuspower**$5.66**625 rev2y ago](https://www.amazon.com/dp/B0CRKSM6WP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XUNIUZERO 40 Pack LR1130 AG10 Battery 1.5V Long-Lasting Alkaline Button Cell Batteries**XUNIUZERO**$3.79**4.5★**▲ 257%**](https://www.amazon.com/dp/B0GBFRDSLB) [**Fuspower LR1130 Watch Battery 1.5V: 389 390 Alkaline Batteries 10 Pack - LR54 Button Coin Cell for Calculator Everyday Replacement - Fathers Day Laser Pointers Graduation Toys**Fuspower**$5.66**4.7★**▲ 235%**](https://www.amazon.com/dp/B0CRKSM6WP) [**PKCELL LR1130 Battery LR54 AG10 389 390 Button Cell Battery 1.5V Alkaline Button Batteries (10 Count (Pack of 1))**PKCELL**$4.74**4.6★**▲ 102%**](https://www.amazon.com/dp/B0DB5LRRB9) [**NICEBATT LR1130 AG10 Battery 24 Pack 1.5V Long-Lasting 189 389 LR54 V10GA Alkaline Button Cell Batteries**NICEBATT**$5.37**4.7★**▲ 81%**](https://www.amazon.com/dp/B0DJ8XBSYK) [**POWEROWL High Capacity LR1130 AG10 Batteries 30 Pack SG10 389 189 Premium Alkaline Battery 1.5V Button Coin Cell Batteries**POWEROWL**$6.46**4.6★**▲ 26%**](https://www.amazon.com/dp/B07ZRQ8K49)
**~~View all trending →~~**
## **What buyers say about 389 battery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Amazing value”*
**Battery Life**21%
*“GOOD BATTERY”*
**Advertised Vs Actual Product**17%
*“As described”*
**Quality-Overall**11%
*“Im pretty satisfied with how well it performs”*
**Size-Overall**9%
*“It fits perfectly in my device”*
**Ease Of Use**4%
*“Ease of use”*
**Durability**2%
*“Long lasting and reliable”*
**Efficiency**2%
*“Works good”*
**Charging**2%
*“no problems with the charge”*
**Brightness/Shine/Glow**1%
*“The lights were bright”*
### **What buyers complain about **
**Battery Life**39%
*“Batteries come dead”*
**Size-Overall**11%
*“They dont fit so they do not work”*
**Durability**7%
*“Lasted less than an hour”*
**Charging**6%
*“Arrived low charge”*
**Quality-Overall**6%
*“Low in Quality”*
**Value For Money**6%
*“Not what you pay for”*
**Touch/Button Controls**3%
*“button cells”*
**Functionality-Overall**3%
*“Did not work”*
**Ease Of Use**2%
*“takes a bit of effort getting into”*
**Assembly/Installation**1%
*“had not installed them yet”*
### **Top return reasons **
**Size-Overall**43%
**Functionality-Overall**19%
**Battery Life**9%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**6%
**Defective Material/Parts**5%
**Value For Money**3%
**Charging**2%
**Connectivity-Overall**1%
**Strength**1%
## **Common questions**
- **Is 389 battery profitable to sell on Amazon United States?**
- The niche generates $966K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 389 battery niche?**
- 10 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in 389 battery?**
- Top complaints mined from reviews: Battery Life, Size-Overall, Durability. The return rate is 0.5%.
- **When does demand for 389 battery peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the 389 battery niche?**
- Listings span $3.79–$6.46; the average listing price is $5.13 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.
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