---
title: "365 Protein Powder — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/365-protein-powder"
last_updated: "2026-08-06T19:36:30.510Z"
locale: en
meta:
description: "Niche score 47/100 · $22K/yr market · 35K searches/yr · $31.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $22K/yr market · 35K searches/yr · $31.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "365 Protein Powder — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **365 protein powder**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 39Conversion 25Competition 70Returns 100Price range 92Avg price 95Brand share 9Review moat 24Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.88–$68.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,349.77**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$22K**
$22K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, 365 protein powder is a $22K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **365 protein powder market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$47K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,650**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**604**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 92%
**Open market**
**2%**
- 365 by Whole Foods Market84% - Orgain5% - Whole Foods Market3% - REDCON13% - Garden of Life1% - Animal1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
1K600Prime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/365-protein-powder/trend)
## **Top 365 protein powder search terms**
- **365 protein powder**17K/yr+11.5%3.8% conv. - **whole foods protein powder**12K/yr+15.1%1.6% conv. - **protein powder 365**3K/yr+16.0%5.3% conv. - **365 whey protein powder**2K/yr-17.1%4.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/365-protein-powder/search-terms)
## **Top 365 protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8688%$2K12%$3K16%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**365 by Whole Foods Market Organic Pea Protein 16 Ounce**365 by Whole Foods Market**$16.46**4.1★705 rev](https://www.amazon.com/dp/B074H54MCT) [2**365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce**365 by Whole Foods Market**$44.96**4.5★47 rev](https://www.amazon.com/dp/B0CQ3K1WT3) [3**365 by Whole Foods Market Organic Hemp Protein Powder Unflavored 16 oz**365 by Whole Foods Market**$12.88**4.2★886 rev](https://www.amazon.com/dp/B07G33RBYC) [4**365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ**365 by Whole Foods Market**$40.39**4.8★18 rev](https://www.amazon.com/dp/B0CFX73HTN) [5**365 by Whole Foods Market Protein Plantpowder Smoothie French Vanilla 9 Ounce**365 by Whole Foods Market**$17.05**4.3★226 rev](https://www.amazon.com/dp/B07G2DNB39)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**365 by Whole Foods Market Organic Pea Protein 16 OZ**365 by Whole Foods Market**$16.59**4 rev1y ago](https://www.amazon.com/dp/B0DTKJSNQR) [**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**1,367 rev1y ago](https://www.amazon.com/dp/B0DDQHLWFN) [**365 by Whole Foods Market Whey Protein Isolate Vanilla 32 Ounce**365 by Whole Foods Market**$44.96**47 rev2y ago](https://www.amazon.com/dp/B0CQ3K1WT3) [**365 by Whole Foods Market Whey Protein Isolate Chocolate 16 Ounce**365 by Whole Foods Market**$29.06**39 rev2y ago](https://www.amazon.com/dp/B0CQ3RJQX1) [**365 by Whole Foods Market Whey Protein Isolate Unflavored 32 Ounce**365 by Whole Foods Market**$44.21**21 rev2y ago](https://www.amazon.com/dp/B0CQ3YZ1GW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**365 by Whole Foods Market Unflavored Whey Concentrate Protein Powder 32 Ounce**365 by Whole Foods Market**$40.59**5.0★**▲ 119%**](https://www.amazon.com/dp/B0CFWM39BT) [**365 by Whole Foods Market Vanilla Whey Concentrate Protein Powder 32 OZ**365 by Whole Foods Market**$40.39**4.8★**▲ 99%**](https://www.amazon.com/dp/B0CFX73HTN) [**REDCON1 MRE LITE Whole Food Protein Powder Fudge Brownie - Lactose Free & Sugar Free Meal Replacement with Animal Protein Blends - Easy to Digest Formula - Only 2g Carb per Serving (30 Servings)**REDCON1**$37.79**4.2★**▲ 94%**](https://www.amazon.com/dp/B08B6DZ57Z) [**365 by Whole Foods Market Protein Plantpowder Smoothie Rich Chocolate 9 Ounce**365 by Whole Foods Market**$16.96**4.3★**▲ 66%**](https://www.amazon.com/dp/B07G2DNB3Q) [**Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar**Truvani**$39.15**4.2★**▲ 42%**](https://www.amazon.com/dp/B0DDQHLWFN)
**~~View all trending →~~**
## **What buyers say about 365 protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Delicious smoothie”*
**Nutritional Content**19%
*“Excellent protein powder”*
**Flavor**9%
*“Great vanilla flavor”*
**Quality-Overall**7%
*“Best quality for your buck”*
**Vegan/Organic**4%
*“made with organic ingredients”*
**Blend/Ratio**3%
*“blends with everything”*
**Solubility**3%
*“Mixes well with milk”*
**Ingredients-Overall**3%
*“Clean ingredients”*
**Value For Money**2%
*“Very affordable”*
**Sweetness**2%
*“Tastes sweet in a good way”*
### **What buyers complain about **
**Taste-Overall**28%
*“Bad aftertaste”*
**Flavor**6%
*“The flavor tastes very artificial”*
**Nutritional Content**6%
*“not even half the bag was filled with protein”*
**Texture/Consistency-Overall**5%
*“Terrible Texture”*
**Sweetness**5%
*“Sickeningly sweet”*
**Value For Money**4%
*“it was expensive”*
**Artificial Sweeteners**4%
*“Tastes like just artificial sugar”*
**Solubility**2%
*“not easily soluble”*
**Thickness**1%
*“Doesn't thicken though”*
**Ingredients-Overall**1%
*“Changed ingredients”*
### **Top return reasons **
**Product Condition**100%
## **Common questions**
- **Is 365 protein powder profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 30 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 365 protein powder niche?**
- 9 brands and 604 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in 365 protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for 365 protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 365 protein powder niche?**
- Listings span $12.88–$68.29; the average listing price is $31.45 (sweet spot $15–$100). The average incumbent carries 6,350 reviews — the moat a new listing must climb.
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