---
title: "32 Oz Cups with Lids — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/32-oz-cups-with-lids"
last_updated: "2026-08-09T13:16:39.380Z"
locale: en
meta:
description: "Niche score 72/100 · $1.2M/yr market · 816K searches/yr · $27.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $1.2M/yr market · 816K searches/yr · $27.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "32 Oz Cups with Lids — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **32 oz cups with lids**
**Launch it**
A $1.2M/yr market growing +52.4% this quarter with returns at 0.9% — clears our launch bar.
Market size 81Growth 70Conversion 61Competition 73Returns 95Price range 92Avg price 95Brand share 79Review moat 46Quality gap 37
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.44–$81.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 816K searches
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+52.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,945.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 32 oz cups with lids is a $1.2M/yr Amazon United States market (816K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 72/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **32 oz cups with lids market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.4M–$1.6M**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#430**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**56%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**37%**
- Cappatua14% - XUANPEILIN12% - Turbo Bee12% - Dealusy9% - Aatriet9% - Ginkgo7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.4% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/32-oz-cups-with-lids/trend)
## **Top 32 oz cups with lids search terms**
- **32 oz cups with lids**313K/yr+89.9%5.1% conv. - **32oz cups with lids**91K/yr+61.4%5.0% conv. - **32 oz plastic cups with lids**70K/yr+1.4%5.3% conv. - **32 oz cups**59K/yr+34.0%3.0% conv. - **32 oz cups with lids and straws**30K/yr+62.3%4.3% conv. - **32 oz cup**32K/yr+43.6%1.5% conv. - **32 ounce plastic cups with lids**31K/yr+31.4%5.9% conv. - **32oz plastic cups with lids**27K/yr+7.4%5.0% conv. - **32oz cups**25K/yr+26.6%3.9% conv. - **32 oz plastic cups**25K/yr+13.6%2.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/32-oz-cups-with-lids/search-terms)
## **Top 32 oz cups with lids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$35K6%$71K9%$106K12%$142K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**32 oz Clear Plastic Cups with Lids and STRAWS Disposable Drinking Cups for Cold Drinks Iced Coffee Milkshakes Smoothies 25 Sets**Cappatua**$19.24**4.8★4,335 rev](https://www.amazon.com/dp/B0B775H5HQ) [2**Dealusy 50 Set 32 oz Deli Containers with Lids Leak-Proof BPA Free Plastic Take Out Bowls Food Storage Containers for Takeout Meal Prep Storage Freezer Microwave & Dishwasher Safe**Dealusy**$21.34**4.7★1,144 rev](https://www.amazon.com/dp/B0FCXYL5L9) [3**Turbo Bee 50 Sets 32 OZ Clear Plastic Cups with Lids and Straws Disposable To Go Iced coffee cups with lids for Cold Drinks Smoothie and Slushie**Turbo Bee**$25.97**4.6★518 rev](https://www.amazon.com/dp/B0DPHKN1FH) [4![[100 SETS] 32 oz Cups with lids Plastic cups with lids and straws iced coffee cup suitable for takeout iced coffee cold drinks smoothies juices parfaits Frappuccinos and milkshakes.](https://m.media-amazon.com/images/I/4129gRDLPZL.jpg)**\[100 SETS\] 32 oz Cups with lids Plastic cups with lids and straws iced coffee cup suitable for takeout iced coffee cold drinks smoothies juices parfaits Frappuccinos and milkshakes.**XUANPEILIN**$30.79**4.6★480 rev](https://www.amazon.com/dp/B0FGD5NCBP) [5**32 oz Clear Plastic Cups with Lids and Straws Disposable Coffee Cups 25 Sets**Aatriet**$18.74**4.7★2,352 rev](https://www.amazon.com/dp/B0B76PFJR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![XUANPEILIN [50 SETS] 32 oz Cups with lids Plastic cups with lids and straws iced coffee cup suitable for takeout iced coffee cold drinks smoothies juices parfaits Frappuccinos and milkshakes.](https://m.media-amazon.com/images/I/51RpaLAiARL.jpg)**XUANPEILIN \[50 SETS\] 32 oz Cups with lids Plastic cups with lids and straws iced coffee cup suitable for takeout iced coffee cold drinks smoothies juices parfaits Frappuccinos and milkshakes.**XUANPEILIN**$21.13**480 rev6mo ago](https://www.amazon.com/dp/B0GGGRHVXY) [![HGJDLM [25 SETS] 32 oz Cups with lids Plastic Cups with Lids and Straws Ideal for cold drinks smoothies iced coffee milkshakes Suitable for parties events weddings and various other gatherings.](https://m.media-amazon.com/images/I/419sPS206xL.jpg)**HGJDLM \[25 SETS\] 32 oz Cups with lids Plastic Cups with Lids and Straws Ideal for cold drinks smoothies iced coffee milkshakes Suitable for parties events weddings and various other gatherings.**HGJDLM**$14.80**64 rev6mo ago](https://www.amazon.com/dp/B0G33Y489W) [**Ginkgo 32 oz Clear Plastic To Go Cups with Lids and Wide Straws 25 Pack Sturdy & Leak-Proof Disposable Iced Coffee Cups for Smoothies Boba Tea Dirty Soda & Cold Drinks**Ginkgo**$16.82**50 rev6mo ago](https://www.amazon.com/dp/B0GDZJK2ZP) [**Dealusy 50 Set 32 oz Deli Containers with Lids Leak-Proof BPA Free Plastic Take Out Bowls Food Storage Containers for Takeout Meal Prep Storage Freezer Microwave & Dishwasher Safe**Dealusy**$21.34**1,144 rev10mo ago](https://www.amazon.com/dp/B0FCXYL5L9) [**Dipoo 40 Sets (80-Piece) Deli Containers with Lids 32 oz Leak-Proof & BPA Free Airtight Takeout Plastic Food Storage Containers for Soup Freezer/Microwave/Dishwasher Safe**Dipoo**$24.00**2,563 rev11mo ago](https://www.amazon.com/dp/B0FCSDPM39)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ginkgo 32 oz Clear Plastic To Go Cups with Lids and Wide Straws 25 Pack Sturdy & Leak-Proof Disposable Iced Coffee Cups for Smoothies Boba Tea Dirty Soda & Cold Drinks**Ginkgo**$16.82**4.8★**▲ 148%**](https://www.amazon.com/dp/B0GDZJK2ZP) [**Dealusy 50 Set 32 oz Deli Containers with Lids Leak-Proof BPA Free Plastic Take Out Bowls Food Storage Containers for Takeout Meal Prep Storage Freezer Microwave & Dishwasher Safe**Dealusy**$21.34**4.7★**▲ 82%**](https://www.amazon.com/dp/B0FCXYL5L9) [![XUANPEILIN [50 SETS] 32 oz Cups with lids Plastic cups with lids and straws iced coffee cup suitable for takeout iced coffee cold drinks smoothies juices parfaits Frappuccinos and milkshakes.](https://m.media-amazon.com/images/I/51RpaLAiARL.jpg)**XUANPEILIN \[50 SETS\] 32 oz Cups with lids Plastic cups with lids and straws iced coffee cup suitable for takeout iced coffee cold drinks smoothies juices parfaits Frappuccinos and milkshakes.**XUANPEILIN**$21.13**4.6★**▲ 79%**](https://www.amazon.com/dp/B0GGGRHVXY) [![HGJDLM [25 SETS] 32 oz Cups with lids Plastic Cups with Lids and Straws Ideal for cold drinks smoothies iced coffee milkshakes Suitable for parties events weddings and various other gatherings.](https://m.media-amazon.com/images/I/419sPS206xL.jpg)**HGJDLM \[25 SETS\] 32 oz Cups with lids Plastic Cups with Lids and Straws Ideal for cold drinks smoothies iced coffee milkshakes Suitable for parties events weddings and various other gatherings.**HGJDLM**$14.80**4.2★**▲ 50%**](https://www.amazon.com/dp/B0G33Y489W) [**Turbo Bee 100 Sets 32 OZ Clear Plastic Cups with Lids and Straws Disposable To Go Iced coffee cups with lids for Cold Drinks Smoothie and Slushie**Turbo Bee**$37.85**4.6★**▲ 43%**](https://www.amazon.com/dp/B0F1CVWJBR)
**~~View all trending →~~**
## **What buyers say about 32 oz cups with lids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality glasses”*
**Size-Overall**12%
*“Size is accurate”*
**Strength**11%
*“Not flimsy”*
**Value For Money**9%
*“Excellent Value”*
**Ease Of Use**6%
*“Definitely handy to have around”*
**Leak-Proof**6%
*“Doesnt leak”*
**Durability**6%
*“They are made from durable materials”*
**Advertised Vs Actual Product**4%
*“Just as pictured”*
**Storage Capacity**3%
*“Great storage”*
**Ease Of Cleaning**2%
*“it stays clean until youre ready to use it”*
### **What buyers complain about **
**Size-Overall**18%
*“Too small”*
**Strength**17%
*“Cheap and flimsy”*
**Durability**7%
*“Breaks easily”*
**Quality-Overall**7%
*“Quality Control issues”*
**Leak-Proof**7%
*“Leaks everywhere”*
**Thickness**6%
*“It is due to how thin they are”*
**Ease Of Use**4%
*“hard to get off”*
**Material Quality**3%
*“Not the material”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Ease Of Cleaning**1%
*“They dont wash up nice”*
### **Top return reasons **
**Size-Overall**52%
**Value For Money**10%
**Advertised Vs Actual Product**5%
**Strength**5%
**Material Quality**4%
**Thin**3%
**Leak-Proof**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is 32 oz cups with lids profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 40 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is +52.4%. Flapen's verdict: Launch it (72/100).
- **How competitive is the 32 oz cups with lids niche?**
- 27 brands and 79 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in 32 oz cups with lids?**
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.9%.
- **When does demand for 32 oz cups with lids peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the 32 oz cups with lids niche?**
- Listings span $12.44–$81.69; the average listing price is $27.17 (sweet spot $15–$100). The average incumbent carries 1,946 reviews — the moat a new listing must climb.
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