---
title: "3.4 Oz Toothpaste — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/3-4-oz-toothpaste"
last_updated: "2026-08-09T13:45:58.402Z"
locale: en
meta:
description: "Niche score 52/100 · $90K/yr market · 49K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $90K/yr market · 49K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "3.4 Oz Toothpaste — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **3.4 oz toothpaste**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 22Growth 88Conversion 96Competition 45Returns 99Price range 56Avg price 62Brand share 3Review moat 21Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+92.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.88–$30.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$90K**
$90K/yr · 49K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,904.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 3.4 oz toothpaste is a $90K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **3.4 oz toothpaste market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#451**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**832**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**0%**
- Crest79% - Colgate12% - Sensodyne4% - SENSODYNE PRONAMEL2% - 365 by Whole Foods Market2% - Boka1%
## **Demand**
Weekly Amazon search volume, last 15 weeks — +92.5% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/3-4-oz-toothpaste/trend)
## **Top 3.4 oz toothpaste search terms**
- **3.4 oz toothpaste**15K/yr+32.3%7.5% conv. - **crest 3d white toothpaste artic fresh**8K/yr+228.1%8.6% conv. - **crest artic fresh toothpaste**7K/yr+114.1%8.9% conv. - **crest 3d white toothpaste arctic fresh**5K/yr+251.8%8.2% conv. - **crest arctic fresh toothpaste**6K/yr+106.3%9.1% conv. - **toothpaste 3.4 oz**6K/yr+34.3%12.5% conv. - **crest 3d white arctic fresh**3K/yr+83.5%10.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/3-4-oz-toothpaste/search-terms)
## **Top 3.4 oz toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest 3D White Advanced Whitening Toothpaste Arctic Fresh 2.7 oz Value 2 Pack**Crest**$15.39**4.3★25 rev](https://www.amazon.com/dp/B0DCSY9HJN) [2**Crest 3D White Advanced Teeth Whitening Toothpaste for Adults 3.7 oz 4 Pack Cavity Protection Fluoride Toothpaste Strengthens Enamel Travel Size Toiletries**Crest**$13.29**4.8★30,173 rev](https://www.amazon.com/dp/B09F8FZ18G) [3**Crest 3D White Arctic Fresh Whitening Toothpaste 3.8 oz (107g) - Pack of 2**Crest**$22.10**4.3★10 rev](https://www.amazon.com/dp/B0C1HPL15D) [4**Crest 3D White Whitening Arctic Fresh Toothpaste 4.1 Ounce (Pack of 3)**Crest**$30.17**4.8★6,770 rev](https://www.amazon.com/dp/B07T6BWNHN) [5**Crest 3D White Advanced Teeth Whitening Toothpaste Radiant Mint 3.3 oz Pack of 2**Crest**$7.88**4.7★3,192 rev](https://www.amazon.com/dp/B0CMW3X9ZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest 3DWhite Advanced Whitening Sensitivity Relief Toothpaste Soft Mint 3.3 oz Pack of 2**Crest**$8.81**143 rev5mo ago](https://www.amazon.com/dp/B0G1VF6X4Y) [**Crest Toothpaste Clean Breath Smooth Mint 3.3oz Pack of 3 Neutralizes Bad Breath Antibacterial Protection Fights Cavities Freshens Breath Gently Whitens**Crest**$18.96**338 rev5mo ago](https://www.amazon.com/dp/B0FZD8FZCF) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 3.4 Fl Oz 1Pk**Boka**$9.91**59,113 rev10mo ago](https://www.amazon.com/dp/B0FP2JFHBS) [**Crest Toothpaste 3DWhite Advanced Teeth Whitening Arctic Fresh 3.3 oz Pack of 2**Crest**$12.10**4 rev1y ago](https://www.amazon.com/dp/B0DKP9GHRD) [**Crest 3D White Advanced Whitening Toothpaste Arctic Fresh 2.7 oz Value 2 Pack**Crest**$15.39**25 rev1y ago](https://www.amazon.com/dp/B0DCSY9HJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crest 3DWhite Advanced Whitening Sensitivity Relief Toothpaste Soft Mint 3.3 oz Pack of 2**Crest**$8.81**4.5★**▲ 181%**](https://www.amazon.com/dp/B0G1VF6X4Y) [**Colgate Total Teeth Whitening Toothpaste 3.3 oz (93g) - Pack of 3**Colgate**$12.36**4.6★**▲ 179%**](https://www.amazon.com/dp/B07PB39VVL) [**Crest 3D White Whitening Arctic Fresh Toothpaste 4.1 Ounce (Pack of 3)**Crest**$30.17**4.8★**▲ 179%**](https://www.amazon.com/dp/B07T6BWNHN) [**Crest 3D White Arctic Fresh Whitening Toothpaste 3.8 oz (107g) - Pack of 2**Crest**$22.10**4.3★**▲ 176%**](https://www.amazon.com/dp/B0C1HPL15D) [**Crest Toothpaste 3DWhite Advanced Teeth Whitening Arctic Fresh 3.3 oz Pack of 2**Crest**$12.10**5.0★**▲ 160%**](https://www.amazon.com/dp/B0DKP9GHRD)
**~~View all trending →~~**
## **What buyers say about 3.4 oz toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**21%
*“Whitens and brightens”*
**Value For Money**17%
*“Fair price”*
**Quality-Overall**13%
*“Good quality and came on time”*
**Tooth Sensitivity**10%
*“Good for sensitive gum”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Cleansing**5%
*“Clean teeth”*
**Breathability**4%
*“Fresh breath”*
**Efficiency**3%
*“Definitely effective”*
**Ease Of Use**3%
*“easy to handle”*
**Size-Overall**2%
*“Great size”*
### **What buyers complain about **
**Value For Money**14%
*“Too expensive”*
**Advertised Vs Actual Product**14%
*“False ad”*
**Size-Overall**12%
*“Tubes got smaller”*
**Functionality-Overall**6%
*“Not effective”*
**Color**4%
*“Not pure white”*
**Ease Of Use**3%
*“And 2 of the tubes were hard to open always”*
**Allergies**3%
*“Allergic Reaction”*
**Thickness**3%
*“Gets thick crust on the opening”*
**Ingredients-Overall**3%
*“these ingredients are not good for me or anyone else”*
**Smell**3%
*“Horrific smell”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Size-Overall**22%
**Value For Money**14%
**Product Condition**6%
**Leak-Proof**5%
**Defective Material/Parts**4%
**Ingredients-Overall**4%
**Functionality-Overall**4%
**Smell**3%
**Color**1%
## **Common questions**
- **Is 3.4 oz toothpaste profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +92.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 3.4 oz toothpaste niche?**
- 6 brands and 832 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in 3.4 oz toothpaste?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.2%.
- **What does it cost to enter the 3.4 oz toothpaste niche?**
- Listings span $2.88–$30.17; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 11,904 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)