---
title: "23 Gallon Trash Bags — $185K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/23-gallon-trash-bags"
last_updated: "2026-08-10T01:45:33.071Z"
locale: en
meta:
description: "Niche score 55/100 · $185K/yr market · 55K searches/yr · $23.93 avg price. Soft demand (-3.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $185K/yr market · 55K searches/yr · $23.93 avg price. Soft demand (-3.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "23 Gallon Trash Bags — $185K/yr Amazon US Niche (2026) - Flapen"
---
# **23 gallon trash bags**
**Worth a look**
Shows low returns (0.2%), but soft demand (-3.3% this quarter) keeps it on the watch list.
Market size 37Growth 23Conversion 96Competition 30Returns 99Price range 83Avg price 95Brand share 41Review moat 24Quality gap 73
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$23.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.62–$45.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$185K**
$185K/yr · 55K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,337.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 23 gallon trash bags is a $185K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **23 gallon trash bags market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$144K–$191K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#333**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**15%**
- Amazon Basics51% - goodfinely10% - Teivio8% - T.FORING6% - Hefty5% - FullCan5% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -3.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/23-gallon-trash-bags/trend)
## **Top 23 gallon trash bags search terms**
- **23 gallon trash bags**46K/yr+4.3%9.8% conv. - **slim jim trash bags**5K/yr-2.9%10.6% conv. - **23 gallon trash bag**2K/yr-5.3%9.5% conv. - **23 gallon bag**2K/yr-88.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/23-gallon-trash-bags/search-terms)
## **Top 23 gallon trash bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$56K45%$83K60%$111K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics 23G SlimJim Rubbermaid - 23 Gallon - 150 Count - 1.1 Mil - Black (Previously AmazonCommercial)**Amazon Basics**$32.82**4.5★1,095 rev](https://www.amazon.com/dp/B07SM86RCP) [2**GoodFinely Ultra Thick Heavy Duty Plastic 23 Gallon Drawstring Trash Bags**goodfinely**$26.87**4.2★49 rev](https://www.amazon.com/dp/B0FLQ236NL) [3**Amazon Basics 30 Gallon Flextra Strength Multipurpose Drawstring Trash Bags 20% Post Consumer Recycled Material Tear Resistant Black 50 Count**Amazon Basics**$11.42**4.7★6,382 rev](https://www.amazon.com/dp/B0CTKV616W) [4**Teivio 23 Gallon Drawstring Trash Bags 120 Counts Fit 23 Gallon Rubbermaid Slim Jim Can & 22-25 Gal Tall Kitchen Trash CanLarge Plastic Waste Bin Liners for Home Office Daily Household Use Black**Teivio**$31.02**4.3★3,453 rev](https://www.amazon.com/dp/B0G4CPD7S8) [5**Hefty Ultra Strong 30 Gallon Trash Bags Large Trash Bags 30 Gallon Size Multipurpose Break Resistant Drawstring Closure Resists Leaks Punctures and Tears Black Fabuloso Scent 50 Bags**Hefty**$16.64**4.8★4,745 rev](https://www.amazon.com/dp/B0B16LLH4V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**23-33 Gallon White Drawstring Heavy Duty 1.2 MIL THICK Trash Bags Compatible with Rubbermaid Brute & Winco 23-33 Gallon Slim Jim Trash Bags Sturdy & Tear-Resistant 100 Count White**FullCan**$39.51**10 rev3mo ago](https://www.amazon.com/dp/B0GTYCQJ8V) [**T.FORING 20-25 Gallon Trash Bags Unscented 30 x 33 Black 120 Count**T.FORING**$19.92**2,496 rev5mo ago](https://www.amazon.com/dp/B0GHNQG1X7) [**Teivio 23 Gallon Drawstring Trash Bags 120 Counts Fit 23 Gallon Rubbermaid Slim Jim Can & 22-25 Gal Tall Kitchen Trash CanLarge Plastic Waste Bin Liners for Home Office Daily Household Use Black**Teivio**$31.02**3,453 rev7mo ago](https://www.amazon.com/dp/B0G4CPD7S8) [**GoodFinely Ultra Thick Heavy Duty Plastic 23 Gallon Drawstring Trash Bags**goodfinely**$26.87**49 rev11mo ago](https://www.amazon.com/dp/B0FLQ236NL) [**Teivio Black Trash Bags 20-25 Gallon 60 Count | Large Multipurpose | Fit 18 20 21 23 25 gallon Garbage Bin Liner | Kitchen | Lawn And Leaf Bags Outdoor Yard Waste Bag | Workshops Trash**Teivio**$9.62**10,434 rev1y ago](https://www.amazon.com/dp/B0FGV3TS1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**23-33 Gallon White Drawstring Heavy Duty 1.2 MIL THICK Trash Bags Compatible with Rubbermaid Brute & Winco 23-33 Gallon Slim Jim Trash Bags Sturdy & Tear-Resistant 100 Count White**FullCan**$39.51**4.4★**▲ 272%**](https://www.amazon.com/dp/B0GTYCQJ8V) [**GoodFinely Ultra Thick Heavy Duty Plastic 23 Gallon Drawstring Trash Bags**goodfinely**$26.87**4.2★**▲ 192%**](https://www.amazon.com/dp/B0FLQ236NL) [**T.FORING 20-25 Gallon Trash Bags Unscented 30 x 33 Black 120 Count**T.FORING**$19.92**4.0★**▲ 89%**](https://www.amazon.com/dp/B0GHNQG1X7) [**Hefty Ultra Strong 30 Gallon Trash Bags Large Trash Bags 30 Gallon Size Multipurpose Break Resistant Drawstring Closure Resists Leaks Punctures and Tears Black Fabuloso Scent 50 Bags**Hefty**$16.64**4.8★**▲ 22%**](https://www.amazon.com/dp/B0B16LLH4V) [**Amazon Basics 23G SlimJim Rubbermaid - 23 Gallon - 150 Count - 1.1 Mil - Black (Previously AmazonCommercial)**Amazon Basics**$32.82**4.5★**▲ 21%**](https://www.amazon.com/dp/B07SM86RCP)
**~~View all trending →~~**
## **What buyers say about 23 gallon trash bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great deal”*
**Strength**19%
*“Strong Bags”*
**Quality-Overall**17%
*“These bags are very good quality”*
**Durability**7%
*“Durable trash bags”*
**Size-Overall**6%
*“True to size”*
**Smell**5%
*“Also no unpleasant scent that I can find so happy about that”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Thickness**3%
*“The bag thickness is fine”*
**Leak-Proof**2%
*“They never leak”*
**Ease Of Use**2%
*“Very handy”*
### **What buyers complain about **
**Quality-Overall**15%
*“Cheap quality”*
**Thickness**14%
*“Not as thick as others”*
**Smell**11%
*“SMELL HORRIBLE”*
**Size-Overall**9%
*“Very small”*
**Strength**8%
*“Extremely flimsy”*
**Durability**5%
*“almost ripping them”*
**Strap/String Quality**3%
*“the straps break”*
**Value For Money**3%
*“Waste of money”*
**Weight Heavy**3%
*“They appear heavier than lawn bags”*
**Leak-Proof**3%
*“NOT LEAK PROOF”*
### **Top return reasons **
**Size-Overall**49%
**Thin**10%
**Smell**9%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Material Quality**3%
**Quality-Overall**3%
**Strength**3%
**Thickness**2%
**Functionality-Overall**2%
## **Common questions**
- **Is 23 gallon trash bags profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 14 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 23 gallon trash bags niche?**
- 10 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in 23 gallon trash bags?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Smell. The return rate is 0.2%.
- **When does demand for 23 gallon trash bags peak?**
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 23 gallon trash bags niche?**
- Listings span $9.62–$45.38; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 5,338 reviews — the moat a new listing must climb.
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