---
title: "Products — 20 oz coffee cups with lids - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/20-oz-coffee-cups-with-lids/products"
last_updated: "2026-08-09T20:33:34.457Z"
locale: en
meta:
  description: "Niche score 60/100 · $125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — 20 oz coffee cups with lids - Flapen"
---

# **20 oz coffee cups with lids**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 14Conversion 75Competition 88Returns 96Price range 87Avg price 95Brand share 87Review moat 43Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.97–$95.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,218.47**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$125K**

$125K/yr · 66K searches

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products