---
title: "1up Nutrition — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/1up-nutrition"
last_updated: "2026-08-08T02:50:58.163Z"
locale: en
meta:
description: "Niche score 58/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "1up Nutrition — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **1up nutrition**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 24Conversion 57Competition 35Returns 100Price range 95Avg price 95Brand share 0Review moat 78Quality gap 57
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.4M searches
**Avg price**
**Incredible****$35.27**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.56–$53.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****438.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 1up nutrition is a $2.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1up nutrition market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.8M–$2.1M**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- OATH NUTRITION95% - Clean Simple Eats5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/1up-nutrition/trend)
## **Top 1up nutrition search terms**
- **oath clear protein**538K/yr+4.9%6.4% conv. - **1up protein powder**160K/yr-31.6%0.2% conv. - **oath nutrition clear protein**74K/yr+48.3%6.6% conv. - **clean simple eats clear protein**124K/yr-1.3%2.1% conv. - **oath**80K/yr+33.2%4.8% conv. - **1up nutrition**76K/yr-22.3%0.2% conv. - **oath protein**59K/yr+1.1%4.5% conv. - **oath protein powder**46K/yr-3.0%4.6% conv. - **1 up nutrition protein powder**53K/yr-19.7%0.3% conv. - **1up protein**24K/yr+29.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/1up-nutrition/search-terms)
## **Top 1up nutrition products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$245K20%$489K30%$734K40%$978K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★407 rev](https://www.amazon.com/dp/B0FRB2WTCL) [2**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★1,549 rev](https://www.amazon.com/dp/B0DHT1K42Y) [3**Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$38.22**4.7★672 rev](https://www.amazon.com/dp/B0DZKWRDDY) [4**Oath Nutrition Clear Whey Isolate Protein Powder ICY Blue Razz 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$38.35**4.6★644 rev](https://www.amazon.com/dp/B0DZL7HKF3) [5**Oath Nutrition Clear Whey Isolate Protein Powder Kiwi Strawberry 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$35.91**4.5★459 rev](https://www.amazon.com/dp/B0DZKLQN8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**144 rev5mo ago](https://www.amazon.com/dp/B0GJ6X4TQ4) [**Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$35.25**114 rev5mo ago](https://www.amazon.com/dp/B0GJ6LGFYT) [**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**143 rev5mo ago](https://www.amazon.com/dp/B0GJ6PBZL8) [**Oath Nutrition Clear Whey Isolate Protein Powder Peaches & Cream 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)**OATH NUTRITION**$19.56**146 rev8mo ago](https://www.amazon.com/dp/B0FXNT69DH) [**Oath Nutrition Clear Whey Isolate Protein Powder Caramel Apple 20g Complete Protein per Serving No Added Sugar Grass-Fed Single Serving (6 Count)**OATH NUTRITION**$20.11**129 rev8mo ago](https://www.amazon.com/dp/B0FXNTLKHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★**▲ 86%**](https://www.amazon.com/dp/B0DHT1K42Y) [**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**4.2★**▲ 73%**](https://www.amazon.com/dp/B0GJ6X4TQ4) [**Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$35.25**4.0★**▲ 70%**](https://www.amazon.com/dp/B0GJ6LGFYT) [**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**4.6★**▲ 57%**](https://www.amazon.com/dp/B0GJ6PBZL8) [**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★**▲ 55%**](https://www.amazon.com/dp/B0FRB2WTCL)
**~~View all trending →~~**
## **What buyers say about 1up nutrition**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Clean taste”*
**Nutritional Content**18%
*“Great Protein Powder”*
**Flavor**16%
*“There is a variety of flavors”*
**Solubility**5%
*“Mixes easily”*
**Blend/Ratio**3%
*“blends perfectly”*
**Sweetness**2%
*“Not overly sweet”*
**Freshness**2%
*“Its so delightfully refreshing”*
**Quality-Overall**2%
*“overall the product is very good and consistent”*
**Texture/Consistency-Overall**1%
*“Great texture”*
**Value For Money**1%
*“Price was good”*
### **What buyers complain about **
**Taste-Overall**11%
*“Weird Taste”*
**Solubility**10%
*“Does not mix well”*
**Flavor**7%
*“Flavor is hard to tolerate”*
**Nutritional Content**5%
*“Getting much nutrition in is HARD”*
**Value For Money**5%
*“A little expensive”*
**Sweetness**4%
*“Its VERY sugary”*
**Mixing/Blending**3%
*“Trouble mixing”*
**Artificial Sweeteners**2%
*“I was not pleased with the sugar substitute”*
**Texture/Consistency-Overall**2%
*“Texture is very slightly grainy”*
**Thickness**1%
*“does not make the beverage overly thick”*
## **Common questions**
- **Is 1up nutrition profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 15 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the 1up nutrition niche?**
- 2 brands and 12 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 1up nutrition?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for 1up nutrition peak?**
- Demand peaks in Jan–Feb–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the 1up nutrition niche?**
- Listings span $19.56–$53.91; the average listing price is $35.27 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.
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