---
title: "1up Nutrition Strawberry Shortcake — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/1up-nutrition-strawberry-shortcake"
last_updated: "2026-08-09T02:56:34.588Z"
locale: en
meta:
description: "Niche score 56/100 · $2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "1up Nutrition Strawberry Shortcake — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **1up nutrition strawberry shortcake**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 23Conversion 55Competition 41Returns 100Price range 95Avg price 95Brand share 0Review moat 47Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 1.4M searches
**Avg price**
**Incredible****$43.83**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.50–$79.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,763.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 1up nutrition strawberry shortcake is a $2.8M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1up nutrition strawberry shortcake market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.2M–$2.6M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**0%**
- RYSE Up Supplements82% - Rise15% - GHOST2% - Dymatize1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
45K35KPrime Day '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/health-household/1up-nutrition-strawberry-shortcake/trend)
## **Top 1up nutrition strawberry shortcake search terms**
- **ryse protein powder**887K/yr-1.6%3.0% conv. - **rise protein bars**127K/yr-25.9%14.2% conv. - **ryse protein**98K/yr-0.1%1.8% conv. - **ryze protein powder**64K/yr+9.3%3.0% conv. - **protein powder ryse**43K/yr+3.4%2.9% conv. - **rise protein powder**30K/yr+2.5%1.0% conv. - **rise bars**25K/yr-10.0%12.4% conv. - **ryse protein powder sample pack**23K/yr-26.8%0.3% conv. - **ryze protein**13K/yr-4.2%2.2% conv. - **rise bar**13K/yr-16.1%6.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/1up-nutrition-strawberry-shortcake/search-terms)
## **Top 1up nutrition strawberry shortcake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$141K10%$282K15%$423K20%$565K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.38**4.6★1,241 rev](https://www.amazon.com/dp/B0BDTMHBC8) [2**RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**4.6★1,828 rev](https://www.amazon.com/dp/B07DPB4HKQ) [3**RYSE Loaded Protein Powder - Peanut Butter Cup - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.83**4.6★1,254 rev](https://www.amazon.com/dp/B07DPBW5KK) [4**Rise Breakfast Whey Protein Bars Almond Honey 18g Protein 2.01 oz (12 Pack)**Rise**$27.91**4.2★3,405 rev](https://www.amazon.com/dp/B004X2LH9Y) [5**RYSE Loaded Protein Powder - Vanilla Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.05**4.6★117 rev](https://www.amazon.com/dp/B0FTNSDXQJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ryse Clear Whey Isolate Protein Powder - Kool-Aid Tropical Punch - 22g Fast-Digesting Whey Protein - Light Juicy & Refreshing - 100 Calories Zero Sugar Zero Artificial Colors - 20 Servings Bag**RYSE Up Supplements**$39.90**31 rev4mo ago](https://www.amazon.com/dp/B0GP8HLSN5) [**Ryse Clear Whey Isolate Protein Powder - Country Time Lemonade - 22g Fast-Digesting Whey Protein - Light Juicy & Refreshing - 100 Calories Zero Sugar Zero Artificial Colors - 20 Servings Bag**RYSE Up Supplements**$39.93**31 rev4mo ago](https://www.amazon.com/dp/B0GP8T3DC6) [**RYSE Loaded Protein Powder - Vanilla Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.05**117 rev9mo ago](https://www.amazon.com/dp/B0FTNSDXQJ) [**RYSE Loaded Protein Powder - Milk Chocolate - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.59**67 rev9mo ago](https://www.amazon.com/dp/B0FTP48HN8) [**RYSE Loaded Protein Powder - Mint Chip Ice Cream - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.33**199 rev1y ago](https://www.amazon.com/dp/B0F1V6QTDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ryse Clear Whey Isolate Protein Powder - Country Time Lemonade - 22g Fast-Digesting Whey Protein - Light Juicy & Refreshing - 100 Calories Zero Sugar Zero Artificial Colors - 20 Servings Bag**RYSE Up Supplements**$39.93**4.1★**▲ 156%**](https://www.amazon.com/dp/B0GP8T3DC6) [**Ryse Clear Whey Isolate Protein Powder - Kool-Aid Tropical Punch - 22g Fast-Digesting Whey Protein - Light Juicy & Refreshing - 100 Calories Zero Sugar Zero Artificial Colors - 20 Servings Bag**RYSE Up Supplements**$39.90**4.2★**▲ 156%**](https://www.amazon.com/dp/B0GP8HLSN5) [**RYSE Loaded Protein Powder - Blueberry Muffin - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$37.65**4.5★**▲ 111%**](https://www.amazon.com/dp/B0DGTJJGDR) [**RYSE Loaded Protein Powder - Chocolate Cookie Blast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 54 Servings / 4 lb Tub**RYSE Up Supplements**$78.76**4.6★**▲ 79%**](https://www.amazon.com/dp/B08G35D58Y) [**RYSE Loaded Protein Powder - Cinnamon Toast - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**4.6★**▲ 65%**](https://www.amazon.com/dp/B07DPB4HKQ)
**~~View all trending →~~**
## **What buyers say about 1up nutrition strawberry shortcake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Tastes great and smooth”*
**Nutritional Content**19%
*“Excellent, convenient source of protein”*
**Flavor**15%
*“Unmatched flavor”*
**Quality-Overall**4%
*“Great for product”*
**Sweetness**3%
*“That they are 100% sugar free”*
**Value For Money**3%
*“price is very reasonable”*
**Ingredients-Overall**2%
*“Clean ingredients”*
**Blend/Ratio**2%
*“It also blends very well”*
**Solubility**2%
*“The powder mixes very well”*
**Texture/Consistency-Overall**1%
*“Nice consistency”*
### **What buyers complain about **
**Taste-Overall**22%
*“Disgusting taste”*
**Flavor**8%
*“the flavor is very artificial”*
**Value For Money**7%
*“Too expensive”*
**Nutritional Content**5%
*“but I've been lacking protein”*
**Sweetness**5%
*“Not sweet”*
**Texture/Consistency-Overall**3%
*“Grainy texture,”*
**Artificial Sweeteners**2%
*“You can taste the artificial sweeteners as well”*
**Acid Regulator/Stomach Ache Relief**2%
*“Sick to my stomach the entire night after 2 times of having it”*
**Hard Feel**2%
*“Too hard”*
**Size-Overall**1%
*“Not actual serving size”*
### **Top return reasons **
**Taste-Overall**35%
**Flavor**22%
**Sweetness**9%
**Value For Money**8%
**Smell**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Regulates Digestion**4%
**Bitter**2%
**Quality-Overall**2%
## **Common questions**
- **Is 1up nutrition strawberry shortcake profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the 1up nutrition strawberry shortcake niche?**
- 4 brands and 81 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 1up nutrition strawberry shortcake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- **When does demand for 1up nutrition strawberry shortcake peak?**
- Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the 1up nutrition strawberry shortcake niche?**
- Listings span $19.50–$79.67; the average listing price is $43.83 (sweet spot $15–$100). The average incumbent carries 1,764 reviews — the moat a new listing must climb.
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