---
title: "1up Lemon Italian Ice Protein Powder — $867K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/1up-lemon-italian-ice-protein-powder"
last_updated: "2026-08-08T23:28:41.503Z"
locale: en
meta:
description: "Niche score 59/100 · $867K/yr market · 789K searches/yr · $35.82 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $867K/yr market · 789K searches/yr · $35.82 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "1up Lemon Italian Ice Protein Powder — $867K/yr Amazon US Niche (2026) - Flapen"
---
# **1up lemon italian ice protein powder**
**Launch it**
A $867K/yr market growing +3.2% this quarter with returns at 0.0% — clears our launch bar.
Market size 75Growth 29Conversion 38Competition 59Returns 100Price range 87Avg price 95Brand share 20Review moat 37Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.90–$101.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$867K**
$867K/yr · 789K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,791.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 1up lemon italian ice protein powder is a $867K/yr Amazon United States market (789K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Launch it — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1up lemon italian ice protein powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$716K–$896K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**555**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**6%**
- Myprotein52% - OATH NUTRITION19% - Isopure16% - Vital Proteins4% - Bare Bones2% - Sunwarrior2% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — +3.2% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/health-household/1up-lemon-italian-ice-protein-powder/trend)
## **Top 1up lemon italian ice protein powder search terms**
- **1up lemon italian ice protein powder**172K/yr-1.0%1.8% conv. - **1 up nutrition protein powder lemon italian ice**96K/yr-13.2%1.5% conv. - **myprotein**113K/yr-1.5%2.3% conv. - **myprotein clear whey isolate**53K/yr+17.0%5.8% conv. - **lemon protein powder**42K/yr+40.6%3.3% conv. - **my protein clear whey isolate**43K/yr+17.9%5.0% conv. - **protein lemonade**38K/yr+24.8%2.6% conv. - **my protein**48K/yr+3.8%2.1% conv. - **lemonade protein powder**36K/yr+8.8%4.1% conv. - **my protein whey**32K/yr-37.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/1up-lemon-italian-ice-protein-powder/search-terms)
## **Top 1up lemon italian ice protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$69K12%$104K16%$139K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$41.95**4.0★179 rev](https://www.amazon.com/dp/B0G45C3P6N) [2**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★1,549 rev](https://www.amazon.com/dp/B0DHT1K42Y) [3**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Citrus Lemonade 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$29.27**4.2★6,101 rev](https://www.amazon.com/dp/B07F4K1XF3) [4**Myprotein Impact Whey Protein Powder 2.2 Lbs (30 Servings) Chocolate Milkshake 22g Protein & 5g BCAA Per Serving Protein Shake for Superior Performance Muscle Strength & Recovery Gluten Free**Myprotein**$35.51**4.3★4,828 rev](https://www.amazon.com/dp/B00CHJ470G) [5**Myprotein Clear Whey Isolate Protein Powder 1.1 Lb (20 Servings) Peach Mango 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$31.91**3.9★601 rev](https://www.amazon.com/dp/B0921FLKYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size**Sunwarrior**$39.86**47 rev3mo ago](https://www.amazon.com/dp/B0GV1M27QX) [**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Lemonade 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$41.95**179 rev7mo ago](https://www.amazon.com/dp/B0G45C3P6N) [**Myprotein Clear Whey Isolate Protein Powder 15 Servings (0.8lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$27.15**466 rev8mo ago](https://www.amazon.com/dp/B0G1CRJMZM) [**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**407 rev9mo ago](https://www.amazon.com/dp/B0FRB2WTCL) [**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$43.61**466 rev10mo ago](https://www.amazon.com/dp/B0FPNKDXWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clear Protein Powder Drink Mix 19g Plant Pea Protein Isolate Light & Refreshing Vegan Water Protein Smooth No-Grit Formula Lemon Ice Flavored Easy Daily Hydration 15 Servings 489g Size**Sunwarrior**$39.86**4.0★**▲ 209%**](https://www.amazon.com/dp/B0GV1M27QX) [**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★**▲ 163%**](https://www.amazon.com/dp/B0DHT1K42Y) [**Myprotein Clear Whey Isolate Protein Powder 35 Servings (1.9lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$43.61**4.2★**▲ 153%**](https://www.amazon.com/dp/B0FPNKDXWC) [**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FRB2WTCL) [**Myprotein Clear Whey Isolate Protein Powder 15 Servings (0.8lbs) Tropical Dragonfruit 20g Protein per Serving Naturally Flavored Drink Mix Daily Protein Intake for Superior Performance**Myprotein**$27.15**4.2★**▲ 107%**](https://www.amazon.com/dp/B0G1CRJMZM)
**~~View all trending →~~**
## **What buyers say about 1up lemon italian ice protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Absolutely delicious”*
**Flavor**15%
*“Absolutely LOVE this flavor”*
**Nutritional Content**14%
*“this has a great amount of protein”*
**Solubility**5%
*“Mixes easily”*
**Quality-Overall**3%
*“some pretty good reviews”*
**Blend/Ratio**2%
*“This one blends really well in a blender”*
**Value For Money**2%
*“Worth it”*
**Sweetness**2%
*“its sweet in a delightful way”*
**Freshness**2%
*“Fresh lemon flavor”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Taste-Overall**18%
*“Tastes artificial”*
**Solubility**8%
*“Won't dissolve”*
**Flavor**7%
*“Flavor is hard to tolerate”*
**Sweetness**5%
*“No sugar at all”*
**Nutritional Content**4%
*“Getting much nutrition in is HARD”*
**Value For Money**4%
*“A little expensive”*
**Artificial Sweeteners**2%
*“I can be super picky about artificial flavors or the taste of artificial sweeteners”*
**Texture/Consistency-Overall**2%
*“Texture is very slightly grainy”*
**Quality-Overall**1%
*“Poor quality”*
**Mixing/Blending**1%
*“Trouble mixing”*
### **Top return reasons **
**Flavor**53%
**Taste-Overall**24%
**Advertised Vs Actual Product**5%
**Sweetness**4%
**Ease Of Chewing/Swallowing**3%
**Nutritional Content**3%
**Leak-Proof**3%
**Artificial Sweeteners**3%
**Smell**1%
## **Common questions**
- **Is 1up lemon italian ice protein powder profitable to sell on Amazon United States?**
- The niche generates $867K/yr across 36 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Launch it (59/100).
- **How competitive is the 1up lemon italian ice protein powder niche?**
- 12 brands and 555 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in 1up lemon italian ice protein powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for 1up lemon italian ice protein powder peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the 1up lemon italian ice protein powder niche?**
- Listings span $6.90–$101.01; the average listing price is $35.82 (sweet spot $15–$100). The average incumbent carries 2,792 reviews — the moat a new listing must climb.
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