---
title: "1st Phorm Protein Powder — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/1st-phorm-protein-powder"
last_updated: "2026-08-08T22:39:38.994Z"
locale: en
meta:
description: "Niche score 46/100 · $134K/yr market · 69K searches/yr · $46.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $134K/yr market · 69K searches/yr · $46.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "1st Phorm Protein Powder — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **1st phorm protein powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 25Conversion 51Competition 20Returns 100Price range 95Avg price 94Brand share 0Review moat 74Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$39.40–$64.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$46.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****521.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$134K**
$134K/yr · 69K searches
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 1st phorm protein powder is a $134K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1st phorm protein powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$140K–$187K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Paleo Pro77% - Paleovalley11% - Amy Myers MD7% - Equip3% - Nature's Plus2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
30K20KPrime Day '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/health-household/1st-phorm-protein-powder/trend)
## **Top 1st phorm protein powder search terms**
- **paleo protein powder**44K/yr-3.0%3.0% conv. - **paleo pro protein powder**9K/yr+3.0%3.3% conv. - **paleo protein**7K/yr-3.3%1.4% conv. - **paleo pro**5K/yr-1.1%4.7% conv. - **paleopro protein powder**4K/yr+27.7%7.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/1st-phorm-protein-powder/search-terms)
## **Top 1st phorm protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$40K45%$60K60%$80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla**Paleo Pro**$39.68**4.2★1,034 rev](https://www.amazon.com/dp/B00XQENEV4) [2**Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural and Clean Proteins for Paleo & Keto - 15 Days Supply (Cacao)**Paleo Pro**$39.40**4.3★896 rev](https://www.amazon.com/dp/B07CVLD4GB) [3**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate**Paleovalley**$64.59**4.5★795 rev](https://www.amazon.com/dp/B0BXZ5LN34) [4**PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)**Paleo Pro**$39.99**4.3★210 rev](https://www.amazon.com/dp/B095PMFFPT) [5**PaleoPro Carnivore Complete (Aztec Vanilla) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)**Paleo Pro**$39.46**4.3★250 rev](https://www.amazon.com/dp/B095PMWSKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amy Myers MD Paleo Protein Powder - Double Chocolate 20 Servings - Collagen-Based Gut Function Support - Gluten-Free & Non-Dairy Protein Supplement**Amy Myers MD**$44.80**27 rev1y ago](https://www.amazon.com/dp/B0DY9XRZ41) [**Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)**Amy Myers MD**$44.88**11 rev1y ago](https://www.amazon.com/dp/B0DY9PYB81) [**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate**Paleovalley**$64.59**795 rev3y ago](https://www.amazon.com/dp/B0BXZ5LN34) [**Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla**Paleovalley**$64.47**488 rev3y ago](https://www.amazon.com/dp/B0BXZPZNNP) [**PaleoPro Carnivore Complete (Ancient Cacao) Pastured & Cage-Free Protein Grass-Fed Beef Tallow Beef Organs | No Sugar Soy Grains or Net Carbs | Gluten Free. Paleo & Keto Macros (15 Servings)**Paleo Pro**$39.99**210 rev5y ago](https://www.amazon.com/dp/B095PMFFPT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amy Myers MD The Myers Way Paleo Protein Unflavored - Supports Gut Barrier Function & Daily Protein Needs - Collagen-Based Grass-Fed - 21.59 oz (20 Servings)**Amy Myers MD**$44.88**4.9★**▲ 229%**](https://www.amazon.com/dp/B0DY9PYB81) [**Paleo Pro Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Mayan Mocha**Paleo Pro**$39.51**4.1★**▲ 194%**](https://www.amazon.com/dp/B07G37255G) [**Equip Prime Chocolate Protein Powder - Gut-Friendly No Sugar Protein Shake Powder with Grass-Fed Beef & Natural Collagen - Rich & Creamy Mix - 21g Per Serving - Whey & Dairy-Free (30 Scoops)**Equip**$64.02**4.4★**▲ 90%**](https://www.amazon.com/dp/B013MRPPL6) [**NaturesPlus Organic Paleo Protein - 1.49 lbs 20 g Protein Vegan Protein Powder - Unflavored Unsweetened - Certified Organic High Protein Energy Protein - Vegetarian Gluten-Free - 15 Servings**Nature's Plus**$39.58**4.4★**▲ 51%**](https://www.amazon.com/dp/B06XDRCDBK) [**Paleo Pro 26G Beef Protein Powder - Grass Fed Protein Powder Isolate - Pure Animal Based Pastured & Cage-Free | Dairy & Gluten Free Natural & Clean Proteins for Paleo & Keto - 15 Days Supply Vanilla**Paleo Pro**$39.68**4.2★**▲ 12%**](https://www.amazon.com/dp/B00XQENEV4)
**~~View all trending →~~**
## **What buyers say about 1st phorm protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“The taste is clean and good”*
**Nutritional Content**19%
*“Great way to get my protein”*
**Flavor**7%
*“The vanilla flavor is my favorite”*
**Quality-Overall**7%
*“Cost for Quality”*
**Blend/Ratio**5%
*“it blends well”*
**Solubility**4%
*“easy to mix”*
**Ingredients-Overall**4%
*“Clean ingredients”*
**Sweetness**2%
*“a sweet tooth”*
**Advertised Vs Actual Product**2%
*“totally did the job”*
**Value For Money**1%
*“Worth it”*
### **What buyers complain about **
**Taste-Overall**22%
*“Bitter aftertaste”*
**Value For Money**8%
*“is Expensive”*
**Flavor**7%
*“the flavor was off”*
**Artificial Sweeteners**6%
*“Stevia tastes awful”*
**Nutritional Content**5%
*“this protein powder is disappointing”*
**Solubility**5%
*“Very difficult to mix into anything”*
**Sweetness**4%
*“Vanilla too sweet”*
**Bitter**3%
*“Too strong and bitter”*
**Advertised Vs Actual Product**2%
*“False advertising, in my view”*
**Ingredients-Overall**2%
*“Formula change not good”*
## **Common questions**
- **Is 1st phorm protein powder profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 12 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 1st phorm protein powder niche?**
- 5 brands and 138 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 1st phorm protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for 1st phorm protein powder peak?**
- Demand peaks in Jul–Aug; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the 1st phorm protein powder niche?**
- Listings span $39.40–$64.59; the average listing price is $46.67 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.
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