---
title: "Trend — 1st birthday wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/1st-birthday-wrapping-paper/trend"
last_updated: "2026-08-06T19:30:45.493Z"
locale: en
meta:
  description: "Niche score 49/100 · $68K/yr market · 125K searches/yr · $9.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $68K/yr market · 125K searches/yr · $9.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 1st birthday wrapping paper - Flapen"
---

# **1st birthday wrapping paper**

**Skip it**

Prices mostly outside the sweet spot ($5.94–$14.73) — this niche doesn't clear our bar today.

Market size 17Growth 43Conversion 62Competition 86Returns 84Price range 0Avg price 33Brand share 41Review moat 83Quality gap 25

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****336.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+14.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.99**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$68K**

$68K/yr · 125K searches

**Price range**

**Bad****$5.94–$14.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend