---
title: "10 Oz Coffee Cups — $546K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/10-oz-coffee-cups"
last_updated: "2026-08-08T23:12:20.018Z"
locale: en
meta:
description: "Niche score 64/100 · $546K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $546K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "10 Oz Coffee Cups — $546K/yr Amazon US Niche (2026) - Flapen"
---
# **10 oz coffee cups**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 15Conversion 79Competition 84Returns 97Price range 83Avg price 95Brand share 77Review moat 57Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.48**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$4.72–$104.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$546K**
$546K/yr · 229K searches
**Review moat**
**Good****1,235.19**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, 10 oz coffee cups is a $546K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10 oz coffee cups market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$590K–$737K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#486**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**58%**
Top 20: 96%
**Top-5 click share**
**31%**
Top 20: 62%
**Open market**
**37%**
- LITOPAK16% - Fit Meal Prep15% - Amazon Basics13% - Clawsoff8% - Georgia-Pacific7% - Dixie5%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -19.2% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/10-oz-coffee-cups/trend)
## **Top 10 oz coffee cups search terms**
- **10 oz coffee cups**61K/yr-22.9%7.3% conv. - **10oz coffee cups**29K/yr-23.0%6.4% conv. - **coffee cups 10 oz**20K/yr-14.1%8.3% conv. - **paper cups 10 oz**16K/yr+4.2%8.9% conv. - **10 oz coffee cups with lids**22K/yr-38.9%6.3% conv. - **10 oz paper cups**9K/yr+13.1%10.1% conv. - **10oz coffee cups with lids**11K/yr-37.0%5.6% conv. - **10 ounce coffee cups**7K/yr-22.4%7.3% conv. - **10oz paper cups**5K/yr+3.8%8.6% conv. - **hot cups 10 oz**7K/yr-19.8%10.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/10-oz-coffee-cups/search-terms)
## **Top 10 oz coffee cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$33K9%$49K12%$66K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Disposable Paper Cups for Hot and Cold Beverages Leak-Proof 10 ounces White 1000 Count**Amazon Basics**$56.00**4.6★1,408 rev](https://www.amazon.com/dp/B0753SSPKB) [2**LITOPAK 270 Pack 10 oz Disposable Paper Coffee Cup Drinking Cups for Water White Paper Hot Coffee Cups Suitable for Party Picnic Travel and Events**LITOPAK**$29.12**4.6★1,751 rev](https://www.amazon.com/dp/B09CK7MYXC) [3**Dixie PerfecTouch 10 oz Paper Coffee Cups By GP PRO Coffee Haze Design 1000 Count (50 Disposable Cups Per Sleeve 20 Sleeves Per Case) 92959**Georgia-Pacific**$104.67**4.7★5,888 rev](https://www.amazon.com/dp/B00F2PCZ56) [4**Fit Meal Prep 10 oz Coffee Cups 300 Count Leak-Proof Hot Cup Disposable Paper Coffee Cup Bulk for Hot/Cold Beverage Durable Thickened Paper Cups for Party Office Bussines Home Bistros**Fit Meal Prep**$26.01**4.4★98 rev](https://www.amazon.com/dp/B0FH9CH48G) [5**JOLLY CHEF 100 Count 10 oz Coffee Cups with Lids Sleeves and Stirrers for Home Office Kitchen Cafes Disposable Hot Paper Cups for all Kinds of Beverages**JOLLY CHEF**$22.85**4.6★284 rev](https://www.amazon.com/dp/B0FB2T5X2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clawsoff 200 Count Paper Cups 10 oz Disposable Coffee Cups Bulk Thickened Durable Drinking Cups for Hot or Cold Beverage Home Office Party Business Events**Clawsoff**$22.37**481 rev7mo ago](https://www.amazon.com/dp/B0FVR52NSP) [**BYSNOW 100 pack 10 oz Disposable Coffee Cups with Lids White To Go Coffee Cups with Lids Sleeves and Stirring Sticks for Home Office Cafes and Party (White 10oz)**BYSNOW**$20.40**1,060 rev8mo ago](https://www.amazon.com/dp/B0FZTQS3KP) [**BYSNOW 200 Pack 10 oz Kraft Paper Cups Disposable Paper Coffee Cups Brown Unbleached Drinking Cups for Hot/Cold Beverage Home Party Cafes Office Bistros Businesses**BYSNOW**$21.98**434 rev8mo ago](https://www.amazon.com/dp/B0FZHMT1QL) [**Clawsoff 200 Pack 10 oz Coffee Cups 10 oz Disposable Paper Cups for Hot/Cold Drinks Office Home Shop Event**Clawsoff**$23.63**407 rev9mo ago](https://www.amazon.com/dp/B0FSZJCBYV) [**EconoHome 10 oz 1000 Pack Disposable Coffee Paper Cups - Paper Cups for Hot and Cold Drinks Tea Water and Juice**EconoHome**$58.60**76 rev12mo ago](https://www.amazon.com/dp/B0FHZTVB5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BYSNOW 200 Pack 10 oz Kraft Paper Cups Disposable Paper Coffee Cups Brown Unbleached Drinking Cups for Hot/Cold Beverage Home Party Cafes Office Bistros Businesses**BYSNOW**$21.98**4.6★**▲ 224%**](https://www.amazon.com/dp/B0FZHMT1QL) [**BYSNOW 100 pack 10 oz Disposable Coffee Cups with Lids White To Go Coffee Cups with Lids Sleeves and Stirring Sticks for Home Office Cafes and Party (White 10oz)**BYSNOW**$20.40**4.6★**▲ 221%**](https://www.amazon.com/dp/B0FZTQS3KP) [**Huifany 240 Count 10 oz Paper Coffee Cups Disposable Paper Cups Hot/Cold Beverage Drinking Cups for Water Coffee Tea Juice**Huifany**$23.67**4.6★**▲ 181%**](https://www.amazon.com/dp/B0CM2W6PWT) [**Fit Meal Prep 10 oz Coffee Cups 300 Count Leak-Proof Hot Cup Disposable Paper Coffee Cup Bulk for Hot/Cold Beverage Durable Thickened Paper Cups for Party Office Bussines Home Bistros**Fit Meal Prep**$26.01**4.4★**▲ 177%**](https://www.amazon.com/dp/B0FH9CH48G) [**Clawsoff 200 Pack 10 oz Coffee Cups 10 oz Disposable Paper Cups for Hot/Cold Drinks Office Home Shop Event**Clawsoff**$23.63**4.6★**▲ 154%**](https://www.amazon.com/dp/B0FSZJCBYV)
**~~View all trending →~~**
## **What buyers say about 10 oz coffee cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality cups”*
**Value For Money**15%
*“Great Value”*
**Strength**11%
*“Strong and solid cups”*
**Size-Overall**11%
*“Great size”*
**Leak-Proof**7%
*“I've had no issues with leaking”*
**Durability**5%
*“more durable than other ones I have ordered”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Thickness**3%
*“Good thick cup”*
**Temperature Retention**2%
*“Great cups, keep your drink hot”*
### **What buyers complain about **
**Leak-Proof**23%
*“They leak :”*
**Size-Overall**14%
*“The covers don't fit”*
**Quality-Overall**7%
*“Garbage”*
**Strength**5%
*“Little flimsy”*
**Thickness**5%
*“One thing to note is that the cups themselves are not very thick”*
**Value For Money**3%
*“They were priced at $9.99 when I found them”*
**Ease Of Use**3%
*“being very difficult to pull apart”*
**Functionality-Overall**2%
*“They dont function as we expected”*
**Material Quality**2%
*“cheap cheap material”*
**Durability**2%
*“NOT DURABLE AT ALL”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**6%
**Material Quality**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Thin**4%
**Strength**3%
**Leak-Proof**2%
**Color**2%
**Shape/Style**1%
## **Common questions**
- **Is 10 oz coffee cups profitable to sell on Amazon United States?**
- The niche generates $546K/yr across 64 tracked products. 12 of 21 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the 10 oz coffee cups niche?**
- 26 brands and 162 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in 10 oz coffee cups?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.5%.
- **When does demand for 10 oz coffee cups peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 10 oz coffee cups niche?**
- Listings span $4.72–$104.67; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,235 reviews — the moat a new listing must climb.
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