---
title: "Zigbee Motion Sensor — $228K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/zigbee-motion-sensor"
last_updated: "2026-08-10T08:27:07.504Z"
locale: en
meta:
description: "Niche score 47/100 · $228K/yr market · 123K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $228K/yr market · 123K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zigbee Motion Sensor — $228K/yr Amazon US Niche (2026) - Flapen"
---
# **zigbee motion sensor**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 16Conversion 64Competition 38Returns 33Price range 95Avg price 95Brand share 2Review moat 66Quality gap 94
**Avg price**
**Incredible****$32.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.59–$58.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****845.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$228K**
$228K/yr · 123K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zigbee motion sensor is a $228K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zigbee motion sensor market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$260K–$325K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**9**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**0%**
- Aqara46% - THIRDREALITY34% - SONOFF13% - Haozee4% - AEOTEC2% - WenzhiIoT1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/electronics/zigbee-motion-sensor/trend)
## **Top zigbee motion sensor search terms**
- **zigbee motion sensor**51K/yr-26.0%4.8% conv. - **aqara motion sensor**25K/yr-11.3%6.7% conv. - **zigbee light sensor**5K/yr+8.2%0.9% conv. - **third reality motion sensor**7K/yr-13.1%6.4% conv. - **smartthings motion sensor**7K/yr-32.3%4.0% conv. - **aqara motion sensor p1**4K/yr+11.9%11.0% conv. - **motion sensor zigbee**4K/yr-25.2%4.4% conv. - **aqara p1**3K/yr+8.4%11.5% conv. - **zigbee outdoor motion sensor**4K/yr-8.9%2.8% conv. - **sonoff motion sensor**4K/yr-33.9%7.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/zigbee-motion-sensor/search-terms)
## **Top zigbee motion sensor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$11K10%$23K15%$34K20%$46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aqara Zigbee 3.0 Motion Sensor P1 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System and Automations Compatible with HomeKit Home Assistant Aqara Hub Required**Aqara**$19.57**4.3★844 rev](https://www.amazon.com/dp/B09QKVMMTB) [2**THIRDREALITY Zigbee Motion Sensor Pet Friendly Compatible with Home Assistant SmartThings Aeotec Homey Hubitat or Echo Devices with Built-in Zigbee Hub**THIRDREALITY**$17.15**3.9★1,247 rev](https://www.amazon.com/dp/B08RRRWK6B) [3**Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required**Aqara**$47.18**4.3★844 rev](https://www.amazon.com/dp/B0FNWKMYHL) [4**SONOFF SNZB-03P Zigbee Motion Sensor 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included (1 Pack)**SONOFF**$17.16**4.2★761 rev](https://www.amazon.com/dp/B0C1GB4DVR) [5**Aqara Motion and Light Sensor P2 Motion Detector with Light Sensor Matter Over Thread Requires 2-in-1 Matter Controller & Thread Border Router Supports Apple Home Alexa**Aqara**$28.55**3.6★651 rev](https://www.amazon.com/dp/B0CT8W9NRB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SONOFF SenseGuard SNZB-03PR2 Zigbee Motion Sensor with Light Sensor for Light Control Alarm System Automation Illuminance History Compaitble with Home Assistant Alexa SmartThings**SONOFF**$15.94**56 rev2mo ago](https://www.amazon.com/dp/B0H2HXRNB7) [**SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required**SONOFF**$24.42**81 rev2mo ago](https://www.amazon.com/dp/B0GZVPQQRX) [**THIRDREALITY Smart Presence Sensor R3 60GHz mmWave Radar USB-C Powered RGB Light with Status Indication Illumination Sensor Zigbee Repeater Compatible with Home Assistant(ZHA&Z2M) SmartThings**THIRDREALITY**$46.43**61 rev5mo ago](https://www.amazon.com/dp/B0GJZ3B7WY) [**THIRDREALITY Motion Sensor R1 with Case 5.8G Radar Adjustable Sensitivity Indoor &Outdoor Zigbee Hub Required Support Home Assistant SmartThings Homey Hubitat or Echo Devices with Built-in Zigbee hub**THIRDREALITY**$29.65**5 rev6mo ago](https://www.amazon.com/dp/B0GGRDBBY5) [**Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required**Aqara**$47.18**844 rev10mo ago](https://www.amazon.com/dp/B0FNWKMYHL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required**SONOFF**$24.42**3.8★**▲ 345%**](https://www.amazon.com/dp/B0GZVPQQRX) [**SONOFF SenseGuard SNZB-03PR2 Zigbee Motion Sensor with Light Sensor for Light Control Alarm System Automation Illuminance History Compaitble with Home Assistant Alexa SmartThings**SONOFF**$15.94**4.2★**▲ 342%**](https://www.amazon.com/dp/B0H2HXRNB7) [**THIRDREALITY Motion Sensor R1 with Case 5.8G Radar Adjustable Sensitivity Indoor &Outdoor Zigbee Hub Required Support Home Assistant SmartThings Homey Hubitat or Echo Devices with Built-in Zigbee hub**THIRDREALITY**$29.65**4.3★**▲ 244%**](https://www.amazon.com/dp/B0GGRDBBY5) [**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**$48.96**3.8★**▲ 213%**](https://www.amazon.com/dp/B0FG2MD3YP) [**SONOFF Zigbee Human Presence Sensor SNZB-06P Zigbee Smart Motion Detector with 5.8GHZ cmWave Radar Requires ZigBee Bridge (1-Pack)**SONOFF**$26.39**4.0★**▲ 179%**](https://www.amazon.com/dp/B0CNGKFG9Y)
**~~View all trending →~~**
## **What buyers say about zigbee motion sensor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sensor**14%
*“Excellent sensor”*
**Motion Detection**10%
*“Motion detection usually works well”*
**Quality-Overall**9%
*“Build quality is great”*
**Compatibility-Overall**7%
*“Works flawlessly with Apple Home”*
**Assembly/Installation**6%
*“Easy set up”*
**Connectivity-Overall**5%
*“Connectivity is solid with no issues”*
**Battery Life**5%
*“BATTERY LIFE IS GREAT”*
**Efficiency**4%
*“works GREAT”*
**Value For Money**4%
*“Good deal”*
**Advertised Vs Actual Product**3%
*“does exactly what I need”*
### **What buyers complain about **
**Connectivity-Overall**13%
*“No longer connects”*
**Battery Life**9%
*“Battery was dead”*
**Functionality-Overall**9%
*“never worked”*
**Assembly/Installation**7%
*“Not easy to install”*
**Quality-Overall**5%
*“Garbage programming crap”*
**Size-Overall**4%
*“Small”*
**Motion Detection**4%
*“slight positional shifts that motion-only sensors miss entirely”*
**Value For Money**4%
*“most of them are very expensive”*
**Durability**3%
*“Breakage seems very foreseeable”*
**Range**3%
*“I've been unable to find a location that would reduce the range or sensitivity”*
### **Top return reasons **
**Connectivity-Overall**25%
**Compatibility-Overall**22%
**Functionality-Overall**17%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Range**3%
**Battery Life**2%
**Assembly/Installation**2%
**Measurement/Reading Accuracy**1%
## **Common questions**
- **Is zigbee motion sensor profitable to sell on Amazon United States?**
- The niche generates $228K/yr across 21 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the zigbee motion sensor niche?**
- 6 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in zigbee motion sensor?**
- Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.3%.
- **When does demand for zigbee motion sensor peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the zigbee motion sensor niche?**
- Listings span $15.59–$58.91; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.
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