---
title: "Z790 — $605K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/z790"
last_updated: "2026-08-10T07:55:20.714Z"
locale: en
meta:
description: "Niche score 35/100 · $605K/yr market · 441K searches/yr · $187.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $605K/yr market · 441K searches/yr · $187.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Z790 — $605K/yr Amazon US Niche (2026) - Flapen"
---
# **z790**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 15Conversion 9Competition 54Returns 11Price range 0Avg price 48Brand share 0Review moat 83Quality gap 68
**Review moat**
**Great****345.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$605K**
$605K/yr · 441K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$187.79**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$109.42–$590.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, z790 is a $605K/yr Amazon United States market (441K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **z790 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$563K–$751K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#272**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **12%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**0%**
- ASUS41% - msi32% - GIGABYTE24% - ASRock3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/z790/trend)
## **Top z790 search terms**
- **z790 motherboard**95K/yr-3.8%0.9% conv. - **z790**129K/yr-23.4%0.7% conv. - **z790 ddr4**44K/yr-16.8%0.2% conv. - **z790 motherboard ddr4**32K/yr-19.3%0.4% conv. - **z790 motherboard ddr5**60K/yr-35.3%1.0% conv. - **asus z790**20K/yr-30.2%1.5% conv. - **asus z790 motherboard**11K/yr-13.1%1.3% conv. - **z790 ddr4 motherboard**7K/yr-30.6%0.3% conv. - **motherboard z790**8K/yr-21.5%0.6% conv. - **asrock z790**7K/yr-22.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/z790/search-terms)
## **Top z790 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$30K10%$61K15%$91K20%$121K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Gaming Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C Thunderbolt 4(USB4) Aura RGB)**ASUS**$195.16**4.6★1,389 rev](https://www.amazon.com/dp/B0BQD58D96) [2**GIGABYTE Z790 AORUS Elite AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 16+1+2 Power Phase 4X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion**GIGABYTE**$183.07**4.4★1,304 rev](https://www.amazon.com/dp/B0BH9DXY38) [3**ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync**ASUS**$170.56**4.5★130 rev](https://www.amazon.com/dp/B0FBB9TQ5L) [4**ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync**ASUS**$177.85**4.4★47 rev](https://www.amazon.com/dp/B0F8PR49WV) [5**GIGABYTE Z790 Eagle AX LGA 1700 ATX Motherboard Support Intel Core 14th/13th/12th Gen DDR5 12+1+1 Power Phase 3X M.2 PCIe 5.0 USB-C 3.2 WIFI6E 2.5GbE Q-Flash EZ-Latch RGB Fusion**GIGABYTE**$163.84**4.5★209 rev](https://www.amazon.com/dp/B0CTNPZLNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN**msi**$187.27**19 rev7mo ago](https://www.amazon.com/dp/B0G3TWBHYC) [**ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync**ASUS**$170.56**130 rev1y ago](https://www.amazon.com/dp/B0FBB9TQ5L) [**ASUS Z790 MAX Gaming WIFI7 Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 Three M.2 Slots 14+1 DrMOS DDR5 WiFi 7 Realtek 1Gb LAN HDMI USB 20Gbps Type-C Thunderbolt (USB4) Aura Sync**ASUS**$177.85**47 rev1y ago](https://www.amazon.com/dp/B0F8PR49WV) [**MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)**msi**$128.18**74 rev1y ago](https://www.amazon.com/dp/B0DF5WNFJ2) [**MSI Z790 GAMING PLUS WIFI-AMZ Gaming Motherboard (Support 14th/13th/12th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 Slots 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Bluetooth 5.3 ATX) (Renewed)**msi**$133.99**33 rev2y ago](https://www.amazon.com/dp/B0D8STYFCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS TUF Gaming Z790-Plus WiFi LGA 1700(Intel 14th 12th &13th Gen) ATX Motherboard(PCIe 5.0 DDR5 4xM.2 Slots 16+1 DrMOS WiFi 6 2.5Gb LAN Front USB 3.2 Gen 2 Type-C (USB4) Aura RGB) (Renewed)**ASUS**$109.57**3.9★**▲ 247%**](https://www.amazon.com/dp/B0CPB4CKW6) [**MSI PRO Z790-P WiFi DDR4 ProSeries Computer Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR4 PCIe 5.0 M.2 USB 3.2 Gen2 Wi-Fi 6E ATX) Intel PC Motherboards (Renewed)**msi**$124.86**4.8★**▲ 130%**](https://www.amazon.com/dp/B0C31R43FT) [**MSI MAG Z790 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)**msi**$198.03**4.1★**▲ 93%**](https://www.amazon.com/dp/B0BL8K1YH1) [**MSI PRO Z790-P WiFi ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)**msi**$180.96**4.5★**▲ 88%**](https://www.amazon.com/dp/B0BHBP8CS2) [**MSI PRO Z790-A WiFi II Motherboard ATX - Supports Intel Core 14th 13th & 12th Gen Processors LGA 1700-80A SPS VRM DDR5 Memory Boost 7800+MT/s/OC PCIe 5.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN**msi**$187.27**4.1★**▲ 73%**](https://www.amazon.com/dp/B0G3TWBHYC)
**~~View all trending →~~**
## **What buyers say about z790**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Worth the buy”*
**Quality-Overall**17%
*“MSI makes some of the best quality parts”*
**Assembly/Installation**13%
*“set up cleanly”*
**Advertised Vs Actual Product**8%
*“Works As Advertised”*
**Design-Overall**8%
*“Very nice looking motherboard”*
**Computation Performance**7%
*“Great motherboard, zero issues”*
**Compatibility-Overall**4%
*“Windows 11-compatible and was easy to install and run”*
**Durability**3%
*“reliable and fast”*
**Connectivity-Overall**3%
*“hes always connected”*
**Functionality-Overall**2%
*“Great for multi-GPU systems”*
### **What buyers complain about **
**Durability**16%
*“Broken not after half a year”*
**Product Condition**15%
*“Not actually new”*
**Functionality-Overall**9%
*“the computer wouldn't boot”*
**Connectivity-Overall**8%
*“The biggest one is the lack of any USB-C connectivity”*
**Assembly/Installation**7%
*“installed the same day so i have no idea which one is the cause of the problem”*
**Heating**6%
*“Compatibility issues with i9-14900k caused overheating”*
**Defective Material/Parts**5%
*“Was defective right out of the box”*
**Technical Support**4%
*“support is not that helpful”*
**Instructions/User Manual/Troubleshooting**4%
*“not even the manual”*
**Quality-Overall**2%
*“Do not buy this board if you want anything touched by quality control”*
### **Top return reasons **
**Functionality-Overall**26%
**Defective Material/Parts**19%
**Compatibility-Overall**13%
**Socket/Port/Plug**7%
**Product Condition**7%
**Size-Overall**7%
**Value For Money**4%
**Constant Reboot Or Restart**4%
**Advertised Vs Actual Product**4%
**Connectivity-Overall**2%
## **Common questions**
- **Is z790 profitable to sell on Amazon United States?**
- The niche generates $605K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the z790 niche?**
- 4 brands and 147 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in z790?**
- Top complaints mined from reviews: Durability, Product Condition, Functionality-Overall. The return rate is 8.9% — above our launch gate.
- **When does demand for z790 peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the z790 niche?**
- Listings span $109.42–$590.73; the average listing price is $187.79 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.
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