---
title: "Z790 Itx — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/z790-itx"
last_updated: "2026-08-10T22:06:54.638Z"
locale: en
meta:
description: "Niche score 20/100 · $0/yr market · 14K searches/yr · $273.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 20/100 · $0/yr market · 14K searches/yr · $273.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Z790 Itx — $0/yr Amazon US Niche (2026) - Flapen"
---
# **z790 itx**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 11Conversion 0Competition 23Returns 7Price range 0Avg price 35Brand share 0Review moat 91Quality gap 78
**Review moat**
**Great****186.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$273.42**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 14K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$155.74–$885.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, z790 itx is a $0/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 20/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **z790 itx market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$27K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **38%**
- **Out of stock**
- **21.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**70**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- ASRock39% - GIGABYTE24% - ASUS20% - msi17%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -28.4% search growth over the last 90 days.
900700Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/electronics/z790-itx/trend)
## **Top z790 itx search terms**
- **z790 itx**7K/yr-29.4%0.5% conv. - **z790i**6K/yr-24.9%0.1% conv. - **z790 mini itx**1K/yr-35.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/z790-itx/search-terms)
## **Top z790 itx products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GIGABYTE B760I AORUS PRO (LGA 1700/ B760/ Mini-ITX/ DDR5/ Dual M.2/ PCIe 4.0/ USB 3.2 Gen2X2 Type-C/WiFi 6E/ Intel 2.5GbE LAN/Q-Flash Plus/Motherboard)**GIGABYTE**$197.37**4.3★60 rev](https://www.amazon.com/dp/B0C4CKCRYW) [2**ASRock MB ASROCK | Z790M-ITX WiFi Motherboard**ASRock**$204.19**4.3★56 rev](https://www.amazon.com/dp/B0BJF1H163) [3**MSI MPG Z790I Edge WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Bluetooth 5.3 Mini-ITX)**msi**$322.75**4.3★120 rev](https://www.amazon.com/dp/B0BHCJ6KQ2) [4**ASRock Phantom Gaming Intel Z790I Lightning WiFi DDR5 DIMMs up to 8600+ (OC) MHz 128GB LGA1700 M.2 Mini-ITX Motherboard SATA3 6.0 Gb/s Z790 802.11axe Wi-Fi 6E PCIe 5.0 x16**ASRock**$272.66**4.2★25 rev](https://www.amazon.com/dp/B0D3S7Z3YG) [5**Asus Sparepart Rog Strix Z790-I Gaming WiFi Intel Z790 Lga 1700 Mini Itx W128279244 (Intel Z790 Lga 1700 Mini Itx)**ASUS**$885.51**4.4★58 rev](https://www.amazon.com/dp/B0BH94Z782)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync**ASUS**$170.56**130 rev1y ago](https://www.amazon.com/dp/B0FBB9TQ5L) [**ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C**ASUS**$196.42**79 rev1y ago](https://www.amazon.com/dp/B0DQ68TV3W) [**GIGABYTE Z890I AORUS Ultra Ultra Core (Series 2) LGA 1851 Mini-ITX DDR5 2X M.2 PCIe 5.0 Thunderbolt 4 WIFI7 2.5GbE LAN EZ-Latch**GIGABYTE**$304.29**10 rev1y ago](https://www.amazon.com/dp/B0DJP82ML2) [**ASRock Intel Core Ultra Z890 LGA1851 RL-ILM Mini ITX Motherboard Phantom Gaming Z890i Nova WiFi 7 DDR5 9466 MHz 128 GB**ASRock**$257.62**17 rev1y ago](https://www.amazon.com/dp/B0DJPXWMG8) [**ASRock Phantom Gaming Intel Z790I Lightning WiFi DDR5 DIMMs up to 8600+ (OC) MHz 128GB LGA1700 M.2 Mini-ITX Motherboard SATA3 6.0 Gb/s Z790 802.11axe Wi-Fi 6E PCIe 5.0 x16**ASRock**$272.66**25 rev2y ago](https://www.amazon.com/dp/B0D3S7Z3YG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASRock B760M-ITX/D4 WiFi Supports 13th Gen & 12th Gen Intel Core Processors (LGA1700)**ASRock**$155.74**3.9★**▲ 114%**](https://www.amazon.com/dp/B0BQWQ9QPK) [**ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C**ASUS**$196.42**4.5★**▲ 62%**](https://www.amazon.com/dp/B0DQ68TV3W) [**Asus Sparepart Rog Strix Z790-I Gaming WiFi Intel Z790 Lga 1700 Mini Itx W128279244 (Intel Z790 Lga 1700 Mini Itx)**ASUS**$885.51**4.4★**▲ 59%**](https://www.amazon.com/dp/B0BH94Z782) [**GIGABYTE B760I AORUS PRO (LGA 1700/ B760/ Mini-ITX/ DDR5/ Dual M.2/ PCIe 4.0/ USB 3.2 Gen2X2 Type-C/WiFi 6E/ Intel 2.5GbE LAN/Q-Flash Plus/Motherboard)**GIGABYTE**$197.37**4.3★**▲ 41%**](https://www.amazon.com/dp/B0C4CKCRYW) [**ASRock Z790 Riptide WiFi LGA1700 ATX Motherboard | Supports 14th/13th/12th Gen Intel | DDR5 8000+ (OC) | PCIe 5.0 | WiFi 7 | 8 SATA | 16+1+1 Power Phase | Killer 2.5G LAN**ASRock**$176.19**4.5★**▲ 35%**](https://www.amazon.com/dp/B0CL6K7T51)
**~~View all trending →~~**
## **What buyers say about z790 itx**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Outstanding Quality”*
**Value For Money**15%
*“A good item and price”*
**Advertised Vs Actual Product**9%
*“It works as expected”*
**Strength**6%
*“Solid Product”*
**Design-Overall**6%
*“Beautiful design and truly amazing features”*
**Assembly/Installation**5%
*“installation was easy”*
**Data Transfer Speed**4%
*“The boot speed is good”*
**Ease Of Use**4%
*“easy to use”*
**Computation Performance**4%
*“With support for ultra-fast DDR5 memory and WiFi 7, it is built for the absolute latest hardware standards”*
**Durability**3%
*“This is my second., first lasted 9 years, no faults”*
### **What buyers complain about **
**Durability**25%
*“stopped working after 6 weeks”*
**Assembly/Installation**19%
*“its impossible to replace without disassembling the board”*
**Product Condition**18%
*“Arrived used”*
**Functionality-Overall**6%
*“tried everything I could to get passed it nothing worked”*
**Drop/Impact Protection**3%
*“with no proper cushioning or protection”*
**Mechanism Issues**3%
**Technical Support**3%
*“support is not that helpful”*
**Value For Money**2%
*“I wish Intel was cheaper”*
**Thickness**1%
*“on top of this the setscrew is some proprietary bologna that has unusual tolerances catered to the stupid thick thermal pad”*
**Design-Overall**1%
*“foolishly designed”*
### **Top return reasons **
**Functionality-Overall**24%
**Defective Material/Parts**17%
**Compatibility-Overall**12%
**Socket/Port/Plug**8%
**Product Condition**7%
**Value For Money**7%
**Size-Overall**5%
**Advertised Vs Actual Product**4%
**Constant Reboot Or Restart**4%
**Connectivity-Overall**4%
## **Common questions**
- **Is z790 itx profitable to sell on Amazon United States?**
- The niche generates $0/yr across 13 tracked products. 90-day search growth is -28.4%. Flapen's verdict: Skip it (20/100).
- **How competitive is the z790 itx niche?**
- 4 brands and 70 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in z790 itx?**
- Top complaints mined from reviews: Durability, Assembly/Installation, Product Condition. The return rate is 10.2% — above our launch gate.
- **When does demand for z790 itx peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the z790 itx niche?**
- Listings span $155.74–$885.51; the average listing price is $273.42 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.
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