---
title: "Wireless Bluetooth Keyboard — $303K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/wireless-bluetooth-keyboard"
last_updated: "2026-08-11T04:18:39.334Z"
locale: en
meta:
description: "Niche score 52/100 · $303K/yr market · 371K searches/yr · $30.86 avg price. Soft demand (-19.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $303K/yr market · 371K searches/yr · $30.86 avg price. Soft demand (-19.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wireless Bluetooth Keyboard — $303K/yr Amazon US Niche (2026) - Flapen"
---
# **wireless bluetooth keyboard**
**Worth a look**
Shows a sweet-spot price point ($30.86 avg), but soft demand (-19.7% this quarter) keeps it on the watch list.
Market size 51Growth 15Conversion 33Competition 84Returns 48Price range 76Avg price 95Brand share 47Review moat 24Quality gap 72
**Avg price**
**Incredible****$30.86**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$8.19–$120.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$303K**
$303K/yr · 371K searches
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,599.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wireless bluetooth keyboard is a $303K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wireless bluetooth keyboard market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$309K–$386K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 69%
**Open market**
**19%**
- Logitech34% - iClever17% - Arteck13% - TECKNET8% - AULA6% - seenda4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/wireless-bluetooth-keyboard/trend)
## **Top wireless bluetooth keyboard search terms**
- **wireless bluetooth keyboard**71K/yr-19.7%2.2% conv. - **teclado bluetooth**40K/yr-13.2%0.5% conv. - **bluetooth wireless keyboard**34K/yr-23.9%2.2% conv. - **wireless keyboard bluetooth**36K/yr-35.8%3.5% conv. - **iclever keyboard**25K/yr-11.6%3.6% conv. - **wireless keyboard rechargeable**27K/yr-25.1%2.0% conv. - **bluetooth keyboard with number pad**27K/yr-21.2%2.1% conv. - **bluetooth keyboard for laptop**18K/yr-7.8%2.4% conv. - **full size bluetooth keyboard**15K/yr-13.0%2.0% conv. - **black keyboard wireless**12K/yr-27.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/wireless-bluetooth-keyboard/search-terms)
## **Top wireless bluetooth keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$36K16%$48K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite**Logitech**$20.75**4.3★579 rev](https://www.amazon.com/dp/B0F37LY1FN) [2**Arteck HB192 Universal Bluetooth Keyboard Multi-Device Stainless Steel Full Size Wireless Keyboard for Windows iOS Android Computer Desktop Laptop Surface Tablet Smartphone Rechargeable Battery**Arteck**$28.84**4.3★5,474 rev](https://www.amazon.com/dp/B07VN47CYW) [3**AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink**AULA**$32.94**4.3★1,854 rev](https://www.amazon.com/dp/B0F8VYDRDP) [4**Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Black**Logitech**$24.07**4.5★109,697 rev](https://www.amazon.com/dp/B079JLY5M5) [5**Soueto Wireless Keyboard with 7-Color RGB Backlit Full-Size Computer Keyboard with Phone Tablet Holder 2.4G Rechargeable Gaming Keyboard with Light Up Keys Compatible with Mac Windows (Black)**Soueto**$21.06**4.4★1,410 rev](https://www.amazon.com/dp/B0CH9TPJ3V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**iClever BK10 SE Bluetooth Keyboard for Mac Multi-Device Slim Wireless Keyboard with Numeric Keypad Standard Full-Size Keys USB-C Rechargeable Compatible with iPad Windows iOS Android**iClever**$33.75**47 rev3mo ago](https://www.amazon.com/dp/B0G914PZTC) [**seenda Bluetooth Wireless Keyboard Wireless Ergonomic Keyboard with Wrist Rest Multi-Device Bluetooth Keyboard with Number Pad Full-Size Keyboard for Laptop/MacBook/Mac/Windows Black**seenda**$22.26**108 rev4mo ago](https://www.amazon.com/dp/B0G937C3FP) [**TECKNET Wireless Keyboard Bluetooth & 2.4G USB Up to 4-Device Connection USB C Rechargeable Battery Quiet Typing Compact Layout 7 Ergonomic Tilt Compatible with Windows/Android/iOS Black**TECKNET**$20.47**554 rev6mo ago](https://www.amazon.com/dp/B0FP5CF712) [**Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard Made with Recycled Plastic Spill-Resistant Comfortable Keys - Windows/MacOS - Graphite**Logitech**$20.75**579 rev1y ago](https://www.amazon.com/dp/B0F37LY1FN) [**Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite**Logitech**$23.74**1,100 rev1y ago](https://www.amazon.com/dp/B0F36RKWDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iClever BK10 SE Bluetooth Keyboard for Mac Multi-Device Slim Wireless Keyboard with Numeric Keypad Standard Full-Size Keys USB-C Rechargeable Compatible with iPad Windows iOS Android**iClever**$33.75**4.5★**▲ 334%**](https://www.amazon.com/dp/B0G914PZTC) [**TECKNET Wireless Keyboard Bluetooth & 2.4G USB Up to 4-Device Connection USB C Rechargeable Battery Quiet Typing Compact Layout 7 Ergonomic Tilt Compatible with Windows/Android/iOS Black**TECKNET**$20.47**4.4★**▲ 288%**](https://www.amazon.com/dp/B0FP5CF712) [**seenda Bluetooth Wireless Keyboard Wireless Ergonomic Keyboard with Wrist Rest Multi-Device Bluetooth Keyboard with Number Pad Full-Size Keyboard for Laptop/MacBook/Mac/Windows Black**seenda**$22.26**4.2★**▲ 235%**](https://www.amazon.com/dp/B0G937C3FP) [**KUNSI Bluetooth Keyboard for iPad Rechargeable Slim Portable Wireless Keyboard for iPad Tablets Compatible for All iOS/Windows/Android System Devices-Black**KUNSI**$8.19**3.9★**▲ 136%**](https://www.amazon.com/dp/B0F4DM1LXS) [**Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite**Logitech**$23.74**4.3★**▲ 38%**](https://www.amazon.com/dp/B0F36RKWDH)
**~~View all trending →~~**
## **What buyers say about wireless bluetooth keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**11%
*“Not expensive”*
**Quality-Overall**11%
*“the build quality is excellent”*
**Connectivity-Overall**8%
*“Connects easily”*
**Touch/Button Controls**8%
*“The buttons feel good”*
**Ease Of Use**6%
*“Comfortable To Use”*
**Advertised Vs Actual Product**5%
*“Look like the image”*
**Assembly/Installation**5%
*“Easy to Set Up”*
**Color**5%
*“Cute color”*
**Design-Overall**4%
*“Good design”*
**Battery Life**3%
*“Battery lasts”*
### **What buyers complain about **
**Durability**14%
*“Didnt last”*
**Connectivity-Overall**11%
*“Connection issues”*
**Functionality-Overall**10%
*“Never worked”*
**Quality-Overall**8%
*“Bad quality”*
**Touch/Button Controls**7%
*“buttons are sticky”*
**Size-Overall**4%
*“It's small”*
**Charging**3%
*“Not rechargeable”*
**Value For Money**2%
*“Feels way more expensive”*
**Noise Level**2%
*“noisy”*
**Compatibility-Overall**2%
*“wouldn't pair”*
### **Top return reasons **
**Connectivity-Overall**18%
**Functionality-Overall**17%
**Size-Overall**15%
**Compatibility-Overall**14%
**Touch/Button Controls**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Noise Level**2%
## **Common questions**
- **Is wireless bluetooth keyboard profitable to sell on Amazon United States?**
- The niche generates $303K/yr across 45 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the wireless bluetooth keyboard niche?**
- 16 brands and 100 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in wireless bluetooth keyboard?**
- Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 3.2%.
- **When does demand for wireless bluetooth keyboard peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wireless bluetooth keyboard niche?**
- Listings span $8.19–$120.25; the average listing price is $30.86 (sweet spot $15–$100). The average incumbent carries 6,599 reviews — the moat a new listing must climb.
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