---
title: "White Power Strip — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/white-power-strip"
last_updated: "2026-08-11T05:41:39.117Z"
locale: en
meta:
description: "Niche score 57/100 · $219K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $219K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Power Strip — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **white power strip**
**Worth a look**
Shows searches that convert (10.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 25Conversion 88Competition 79Returns 88Price range 58Avg price 78Brand share 78Review moat 19Quality gap 16
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.18**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.18–$27.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$219K**
$219K/yr · 132K searches
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,106.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white power strip is a $219K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white power strip market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$243K–$324K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**57%**
Top 20: 97%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**37%**
- Addtam16% - Anker13% - Amazon Basics11% - TESSAN10% - YISHU7% - olcorife6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/white-power-strip/trend)
## **Top white power strip search terms**
- **white power strip**65K/yr+4.4%8.0% conv. - **90 degree power strip**11K/yr-4.1%8.9% conv. - **tv power strip**7K/yr+3.0%4.7% conv. - **power strip surge protector flat plug**6K/yr-4.5%5.1% conv. - **6ft extension cord flat plug**4K/yr+39.2%7.0% conv. - **flush mount surge protector**5K/yr-9.3%3.2% conv. - **power strip for tv**5K/yr-0.7%5.0% conv. - **90 degree surge protector**4K/yr+9.7%5.9% conv. - **power strip 90 degree plug**3K/yr+7.6%8.4% conv. - **power strip sideways plugs**4K/yr-16.4%4.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/white-power-strip/search-terms)
## **Top white power strip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$35K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flat Plug Power Strip Ultra Thin Flat Extension Cord - Addtam 12 Outlet 3 Sides Multiple Outlets 5Ft 1050J Surge Protector Wall Mount Desk Charging Station for Home Office Dorm Room Essentials**Addtam**$10.19**4.8★4,221 rev](https://www.amazon.com/dp/B0BVVPFRP7) [2**6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White**YISHU**$9.41**4.6★51,188 rev](https://www.amazon.com/dp/B09PDLBFKY) [3**TESSAN Surge Protector Power Strip 5 Ft Flat Plug Extension Cord with 3 USB (1 USB C) 8 Outlets 1250W 900J Protection 3 Sided Outlet Extender with Power Switch for Office Dorm Room Grey**TESSAN**$21.07**4.8★13,898 rev](https://www.amazon.com/dp/B0BLTYNJCK) [4**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★44,273 rev](https://www.amazon.com/dp/B0D1XJR9YR) [5**Anker Power Strip with 300J Surge Protector Flat Plug Extension Cord with Multiple Outlets 6 AC 2 USB A & 2 USB C Ports for 20W 5ft Outlet Extender Dorm Room Essentials Home Office**Anker**$23.08**4.7★4,532 rev](https://www.amazon.com/dp/B0CKR7B9T9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**8,298 rev9mo ago](https://www.amazon.com/dp/B0FPFF7JN8) [**Flat Plug Extension Cord with 3 Outlets - 6 ft White Low Profile Indoor 3 Prong Grounded Power Strip for Home Office & Travel - 16/3 AWG 13A/1625W**LitStar**$9.98**912 rev1y ago](https://www.amazon.com/dp/B0FHJ3GHFS) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XJR9YR) [**BN-LINK 6-Outlet Power Strip Surge Protector 1-Pack 4-Foot Extension Cord 600 Joules Twist-to-Close Safety Covers 90 Degree Flat Plug Overload Protection White**BN-LINK**$9.63**986 rev1y ago](https://www.amazon.com/dp/B0D5XRS89P) [**Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 5ft Outlet Extender Dorm Room Essentials Home Office TUV Listed**Anker**$23.33**2,558 rev2y ago](https://www.amazon.com/dp/B0CFV3ZTHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**4.7★**▲ 253%**](https://www.amazon.com/dp/B0FPFF7JN8) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★**▲ 147%**](https://www.amazon.com/dp/B0D1XJR9YR) [**BN-LINK 6-Outlet Power Strip Surge Protector 1-Pack 4-Foot Extension Cord 600 Joules Twist-to-Close Safety Covers 90 Degree Flat Plug Overload Protection White**BN-LINK**$9.63**4.7★**▲ 111%**](https://www.amazon.com/dp/B0D5XRS89P) [**Amazon Basics Power Strip Surge Protector with 6 Outlets 2 USB Ports 1000 Joule Protection 6-Foot Extension Cord White**Amazon Basics**$11.15**4.8★**▲ 87%**](https://www.amazon.com/dp/B07NSJMSK3) [**Flat Plug Extension Cord with 3 Outlets - 6 ft White Low Profile Indoor 3 Prong Grounded Power Strip for Home Office & Travel - 16/3 AWG 13A/1625W**LitStar**$9.98**4.8★**▲ 72%**](https://www.amazon.com/dp/B0FHJ3GHFS)
**~~View all trending →~~**
## **What buyers say about white power strip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the build quality is great”*
**Socket/Port/Plug**14%
*“All the ports work great”*
**Advertised Vs Actual Product**10%
*“Exactly what I expected”*
**Value For Money**8%
*“Fair price”*
**Charging**7%
*“Charges fast”*
**Ease Of Use**6%
*“Very handy”*
**Design-Overall**5%
*“Beautiful design”*
**Size-Overall**4%
*“Fit perfectly”*
**Drop/Impact Protection**3%
*“Surge Protector”*
**Strength**3%
*“Feels sturdy”*
### **What buyers complain about **
**Durability**19%
*“Didnt last”*
**Socket/Port/Plug**9%
*“USB Ports Don't Work”*
**Functionality-Overall**8%
*“Did not work”*
**Quality-Overall**8%
*“Bad Quality”*
**Charging**7%
*“Slow charge”*
**Noise Level**7%
*“High pitched noises”*
**Size-Overall**4%
*“Large size”*
**Value For Money**3%
*“A little pricey”*
**Advertised Vs Actual Product**3%
*“FALSE ADVERTISING”*
**Heating**2%
*“Overheating”*
### **Top return reasons **
**Size-Overall**25%
**Socket/Port/Plug**12%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Defective Material/Parts**5%
**Charging**4%
**Compatibility-Overall**3%
**Add-Ons/Attachments**3%
**Product Condition**2%
## **Common questions**
- **Is white power strip profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 45 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the white power strip niche?**
- 24 brands and 62 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in white power strip?**
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Functionality-Overall. The return rate is 1.4%.
- **When does demand for white power strip peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the white power strip niche?**
- Listings span $6.18–$27.05; the average listing price is $16.18 (sweet spot $15–$100). The average incumbent carries 15,106 reviews — the moat a new listing must climb.
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