---
title: "White Mouse — $674K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/white-mouse"
last_updated: "2026-08-11T05:39:26.302Z"
locale: en
meta:
description: "Niche score 51/100 · $674K/yr market · 862K searches/yr · $37.74 avg price. Soft demand (-10.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $674K/yr market · 862K searches/yr · $37.74 avg price. Soft demand (-10.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Mouse — $674K/yr Amazon US Niche (2026) - Flapen"
---
# **white mouse**
**Worth a look**
Shows a sweet-spot price point ($37.74 avg), but soft demand (-10.4% this quarter) keeps it on the watch list.
Market size 67Growth 20Conversion 26Competition 77Returns 46Price range 50Avg price 95Brand share 64Review moat 21Quality gap 48
**Avg price**
**Incredible****$37.74**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****$674K**
$674K/yr · 862K searches
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.02–$176.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,535.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white mouse is a $674K/yr Amazon United States market (862K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white mouse market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$755K–$944K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**67%**
Top 20: 95%
**Top-5 click share**
**38%**
Top 20: 70%
**Open market**
**27%**
- Logitech G21% - Razer20% - Logitech12% - SOLAKAKA8% - TECKNET7% - Redragon6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/electronics/white-mouse/trend)
## **Top white mouse search terms**
- **white mouse**227K/yr-7.4%1.7% conv. - **white gaming mouse**177K/yr-7.4%1.1% conv. - **white wireless mouse**84K/yr-9.6%2.8% conv. - **gaming mouse white**59K/yr-12.7%1.1% conv. - **mouse white**44K/yr+2.0%2.3% conv. - **white mouse wireless**44K/yr-17.4%2.6% conv. - **wireless mouse white**41K/yr-19.4%4.9% conv. - **white wireless gaming mouse**29K/yr-15.3%1.0% conv. - **white gaming mouse wireless**24K/yr-20.8%0.8% conv. - **white mouse gaming**15K/yr+2.3%1.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/white-mouse/search-terms)
## **Top white mouse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$27K8%$54K12%$81K16%$108K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech G305 Lightspeed Wireless Gaming Mouse Hero Sensor 12 000 DPI Lightweight 6 Programmable Buttons 250h Battery On-Board Memory Compatible with PC Mac - White**Logitech G**$31.46**4.6★39,058 rev](https://www.amazon.com/dp/B07CMS5Q6N) [2**Razer DeathAdder Essential Gaming Mouse: 6400 DPI Optical Sensor - 5 Programmable Buttons - Mechanical Switches - Rubber Side Grips - Mercury White**Razer**$22.34**4.5★32,165 rev](https://www.amazon.com/dp/B094Q1GJSD) [3**Logitech M240 Silent Bluetooth Mouse Wireless Compact Portable Smooth Tracking 18-Month Battery for Windows macOS ChromeOS Compatible with PC Mac Laptop Tablets - Off White**Logitech**$16.99**4.5★10,874 rev](https://www.amazon.com/dp/B0BXNQK9CM) [4**Redragon Wireless Gaming Mouse with RGB Backlit 8000 DPI with Fire Button Macro Editing Programmable 70Hrs for Windows/Mac Rechargeable White M910-WS**Redragon**$32.13**4.5★5,608 rev](https://www.amazon.com/dp/B0BW8DB72Z) [5**SOLAKAKA SM600 White Wireless Gaming Mouse Tri-Modes BT5.1/Type-C Wired/2.4G Wireless Mouse with 2 Side Buttons Programmable Macro Gamer Mouse with RGB Light for Laptop/PC/Mac**SOLAKAKA**$27.61**4.4★1,286 rev](https://www.amazon.com/dp/B0BYJ7N7LX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GravaStar Mercury M2 Wireless Gaming Mouse with 26 000 DPI PAW3395DM Sensor -79g Lightweight Hollowed-Out Design -5 Programmable Buttons -5 Dynamic Lightsync RGB (White)**GravaStar**$74.54**1,914 rev6mo ago](https://www.amazon.com/dp/B0GJ5KNC27) [**TECKNET Wireless Mouse for Laptop 2.4GHz Computer Mouse 3 Adjustable DPI Office Cordless USB Mice with Receiver Small to Medium Sized Hands Compatible with PC Laptop Desktop Off-White**TECKNET**$10.58**1,273 rev7mo ago](https://www.amazon.com/dp/B0FZC3YB1L) [**MELOGAGA Wireless Gaming Mouse 3-Mode Bluetooth/2.4G/USB-C 8 DPI -White**MELOGAGA**$14.54**227 rev9mo ago](https://www.amazon.com/dp/B0FSJHP6Z8) [**Logitech M196 Bluetooth Wireless Mouse Compact and Portable Mouse for Laptops Tablets and More 12-Month Battery Smooth Tracking Compatible with PC and Mac Windows and macOS - Off White**Logitech**$10.73**5,694 rev1y ago](https://www.amazon.com/dp/B0D9N5WX8L) [**Razer Viper V3 Pro Wireless Esports Gaming Mouse: Symmetrical - 55g Lightweight - 8K Polling - 35K DPI Optical Sensor - Gen3 Optical Switches - 8 Programmable Buttons - 95 Hr Battery - White**Razer**$125.21**2,271 rev2y ago](https://www.amazon.com/dp/B0CW25XR5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GravaStar Mercury M2 Wireless Gaming Mouse with 26 000 DPI PAW3395DM Sensor -79g Lightweight Hollowed-Out Design -5 Programmable Buttons -5 Dynamic Lightsync RGB (White)**GravaStar**$74.54**4.6★**▲ 329%**](https://www.amazon.com/dp/B0GJ5KNC27) [**TECKNET Wireless Mouse for Laptop 2.4GHz Computer Mouse 3 Adjustable DPI Office Cordless USB Mice with Receiver Small to Medium Sized Hands Compatible with PC Laptop Desktop Off-White**TECKNET**$10.58**4.3★**▲ 231%**](https://www.amazon.com/dp/B0FZC3YB1L) [**MELOGAGA Wireless Gaming Mouse 3-Mode Bluetooth/2.4G/USB-C 8 DPI -White**MELOGAGA**$14.54**4.0★**▲ 111%**](https://www.amazon.com/dp/B0FSJHP6Z8) [**Lenovo 300 Wireless Mouse Computer Mouse for PC Laptop with Windows Ambidextrous Design 2.4 GHz Nano USB Receiver 12 Month Battery Life**Lenovo**$11.12**4.6★**▲ 90%**](https://www.amazon.com/dp/B0BXYYBPBC) [**ONE-UP Wireless Mouse 2.4G Silent USB Nano Receiver for Laptop Chromebook PC Mac Windows and School Work (White)**ONE-UP**$6.02**4.2★**▲ 41%**](https://www.amazon.com/dp/B0CKT6KWY6)
**~~View all trending →~~**
## **What buyers say about white mouse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**11%
*“For the price”*
**Quality-Overall**10%
*“Amazing quality”*
**Touch/Button Controls**9%
*“All the buttons feel great”*
**Weight Light**7%
*“It feels super lightweight”*
**Battery Life**5%
*“Battery is good”*
**Ease Of Use**5%
*“So comfortable”*
**Connectivity-Overall**4%
*“Easily connected”*
**Design-Overall**4%
*“Good design”*
**Size-Overall**4%
*“this fits like a charm”*
**Compatibility-Overall**3%
*“its Bluetooth compatible”*
### **What buyers complain about **
**Durability**13%
*“Breaks easily”*
**Touch/Button Controls**11%
*“Sticky buttons”*
**Connectivity-Overall**7%
*“It does not connects”*
**Quality-Overall**6%
*“Extremely low quality”*
**Functionality-Overall**6%
*“unfortunately not a very good performance”*
**Value For Money**5%
*“Too expensive, not worth it,”*
**Charging**4%
*“it won't charge”*
**Noise Level**4%
*“Squeaked constantly”*
**Size-Overall**3%
*“the wheel seams too small”*
**Software/Application**2%
*“annoying software”*
### **Top return reasons **
**Size-Overall**14%
**Connectivity-Overall**14%
**Functionality-Overall**11%
**Compatibility-Overall**10%
**Touch/Button Controls**8%
**Value For Money**7%
**Comfort-Overall**4%
**Advertised Vs Actual Product**3%
**Noise Level**3%
**Color**3%
## **Common questions**
- **Is white mouse profitable to sell on Amazon United States?**
- The niche generates $674K/yr across 49 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the white mouse niche?**
- 27 brands and 132 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in white mouse?**
- Top complaints mined from reviews: Durability, Touch/Button Controls, Connectivity-Overall. The return rate is 3.3%.
- **When does demand for white mouse peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white mouse niche?**
- Listings span $6.02–$176.21; the average listing price is $37.74 (sweet spot $15–$100). The average incumbent carries 11,535 reviews — the moat a new listing must climb.
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