---
title: "Wemos D1 Mini — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/wemos-d1-mini"
last_updated: "2026-08-10T11:53:53.826Z"
locale: en
meta:
description: "Niche score 37/100 · $17K/yr market · 28K searches/yr · $14.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $17K/yr market · 28K searches/yr · $14.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wemos D1 Mini — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **wemos d1 mini**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 15Conversion 51Competition 15Returns 86Price range 55Avg price 73Brand share 10Review moat 93Quality gap 65
**Review moat**
**Great****143.91**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.75**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.70–$26.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$17K**
$17K/yr · 28K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wemos d1 mini is a $17K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wemos d1 mini market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$18K–$22K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#1,625**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **268 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**2%**
- Hosyond39% - ACEIRMC24% - YEJMKJ21% - AITRIP10% - QCCAN2% - ATNSINC2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
1K600Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/wemos-d1-mini/trend)
## **Top wemos d1 mini search terms**
- **wemos d1 mini**16K/yr-15.6%4.4% conv. - **d1 mini**7K/yr-29.9%5.9% conv. - **esp8266 d1 mini**3K/yr-24.9%5.8% conv. - **wemos**2K/yr-25.5%1.6% conv. - **wemos d1**1K/yr-28.4%2.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/wemos-d1-mini/search-terms)
## **Top wemos d1 mini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hosyond 5Pcs D1 Mini NodeMcu ESP8266 ESP-12F WiFi Module Development Board Compatible with Arduino/WeMos D1 Mini**Hosyond**$14.72**4.4★376 rev](https://www.amazon.com/dp/B09SPYY61L) [2**10pcs WeMos D1 Mini V4.0.0 Type-C USB WiFi Internet of Things Board Based ESP8266 4MB Compatible with Arduino MicroPython Nodemcu (V4.0.0 Type-C)**ACEIRMC**$26.36**4.2★23 rev](https://www.amazon.com/dp/B0CL9CTXZH) [3**3PCS Type-C USB D1 Mini WiFi Dev Board Mini NodeMcu Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino 100% Compatible with WeMos D1 Mini**AITRIP**$9.98**4.4★229 rev](https://www.amazon.com/dp/B0BHW1CNCM) [4**YEJMKJ 3pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board WiFi**YEJMKJ**$13.38**4.8★5 rev](https://www.amazon.com/dp/B0CDRK14DC) [5**YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi**YEJMKJ**$5.70**4.2★5 rev](https://www.amazon.com/dp/B0CRRMZBCB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi**YEJMKJ**$5.70**5 rev2y ago](https://www.amazon.com/dp/B0CRRMZBCB) [**YEJMKJ 3pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board WiFi**YEJMKJ**$13.38**5 rev2y ago](https://www.amazon.com/dp/B0CDRK14DC) [**YEJMKJ 10pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board**YEJMKJ**$26.22**8 rev2y ago](https://www.amazon.com/dp/B0CDRKMX2X) [**YEJMKJ 5pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board**YEJMKJ**$15.41**5 rev2y ago](https://www.amazon.com/dp/B0CDRM1R3Y) [**3PCS Type-C USB D1 Mini WiFi Dev Board Mini NodeMcu Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino 100% Compatible with WeMos D1 Mini**AITRIP**$9.98**229 rev3y ago](https://www.amazon.com/dp/B0BHW1CNCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3PCS Type-C USB D1 Mini WiFi Dev Board Mini NodeMcu Lua 4M Bytes WLAN WiFi Internet Development Board Base on ESP8266 ESP-12F for Arduino 100% Compatible with WeMos D1 Mini**AITRIP**$9.98**4.4★**▲ 196%**](https://www.amazon.com/dp/B0BHW1CNCM) [**Coliao 3pcs ESP32 for Wemos D1 Mini D1 R32 ESP-32 CH340G WiFi Wireless Bluetooth Development Board 4MB Flash with Micro USB**Coliao**$16.90**3.9★**▲ 68%**](https://www.amazon.com/dp/B0B4S8H24L) [**YEJMKJ ESP8266 Development Board ESP-12F Mini D1 Module 4M Bytes WiFi**YEJMKJ**$5.70**4.2★**▲ 64%**](https://www.amazon.com/dp/B0CRRMZBCB) [**YEJMKJ 10pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board**YEJMKJ**$26.22**4.4★**▲ 27%**](https://www.amazon.com/dp/B0CDRKMX2X) [**YEJMKJ 3pcs D1 Mini NodeMcu ESP8266 Module ESP-12F Development Board WiFi**YEJMKJ**$13.38**4.8★**▲ 17%**](https://www.amazon.com/dp/B0CDRK14DC)
**~~View all trending →~~**
## **What buyers say about wemos d1 mini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**32%
*“The connectivity has been great”*
**Compatibility-Overall**14%
*“compatability and updated product”*
**Design-Overall**8%
*“Thoughtfully designed”*
**Quality-Overall**7%
*“But I have no complaints”*
**Weight Light**7%
*“Great for lightweight projects”*
**Functionality-Overall**7%
*“All appears to be functioning properly”*
**Value For Money**5%
*“Less then $3 per computer with variouis connector, great deal”*
**Ease Of Use**4%
*“One of the biggest advantages is that they simply work”*
**Socket/Port/Plug**4%
*“I especially appreciate the USB-C connector”*
### **What buyers complain about **
**Advertised Vs Actual Product**40%
*“Cons: Their branding is very inconsistent”*
**Instructions/User Manual/Troubleshooting**10%
*“Initially I was not able to upload a sketch to the device”*
**Quality-Overall**10%
*“I should expect better quality than that”*
**Functionality-Overall**10%
*“- neither worked”*
**Computation Performance**7%
*“They run a little slow”*
### **Top return reasons **
**Functionality-Overall**27%
**Compatibility-Overall**15%
**Advertised Vs Actual Product**12%
**Connectivity-Overall**9%
**Constant Reboot Or Restart**9%
**Defective Material/Parts**8%
**Quality-Overall**4%
**Size-Overall**4%
**Socket/Port/Plug**4%
**Software/Application**4%
## **Common questions**
- **Is wemos d1 mini profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 11 tracked products. 90-day search growth is -20.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the wemos d1 mini niche?**
- 7 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in wemos d1 mini?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.5%.
- **When does demand for wemos d1 mini peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the wemos d1 mini niche?**
- Listings span $5.70–$26.36; the average listing price is $14.75 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.
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