---
title: "Wemo Smart Plug — $404K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/wemo-smart-plug"
last_updated: "2026-08-10T11:53:06.682Z"
locale: en
meta:
description: "Niche score 43/100 · $404K/yr market · 574K searches/yr · $25.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $404K/yr market · 574K searches/yr · $25.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wemo Smart Plug — $404K/yr Amazon US Niche (2026) - Flapen"
---
# **wemo smart plug**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 22Conversion 34Competition 68Returns 22Price range 89Avg price 95Brand share 0Review moat 15Quality gap 57
**Avg price**
**Incredible****$25.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.03–$40.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$404K**
$404K/yr · 574K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****22,687.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wemo smart plug is a $404K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wemo smart plug market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$649K–$779K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**0%**
- Kasa Smart80% - Tapo14% - Belkin2% - wemo2% - SENCKIT1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/electronics/wemo-smart-plug/trend)
## **Top wemo smart plug search terms**
- **kasa**364K/yr+3.8%3.3% conv. - **kasa smart**59K/yr-28.7%2.4% conv. - **tp link kasa**29K/yr+0.5%1.9% conv. - **wemo**28K/yr-5.7%0.8% conv. - **wemo smart plug**46K/yr-65.0%1.7% conv. - **tp-link kasa**9K/yr-8.1%4.3% conv. - **kesa**10K/yr-31.0%0.1% conv. - **kaza**7K/yr+8.2%3.0% conv. - **kasa smart home**4K/yr+10.1%1.3% conv. - **kassa**5K/yr+11.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/wemo-smart-plug/search-terms)
## **Top wemo smart plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$16K8%$32K12%$48K16%$65K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kasa 1080p Indoor Pan/Tilt Wired Security Camera - Works as a Baby & Pet Monitor Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC70**Tapo**$22.40**4.4★33,777 rev](https://www.amazon.com/dp/B08GHX9G5L) [2**Kasa Smart Plug Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 4-Pack(EP10P4) White**Kasa Smart**$25.19**4.5★40,346 rev](https://www.amazon.com/dp/B091FXLMS8) [3**Kasa Smart Light Switch HS200P3 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required 3 Count -Pack of 1 White**Kasa Smart**$33.54**4.6★26,946 rev](https://www.amazon.com/dp/B07HGW8N7R) [4**Kasa Smart Plug Power Strip HS300 Surge Protector with 6 Individually Controlled Smart Outlets and 3 USB Ports Works with Alexa & Google Home No Hub Required**Kasa Smart**$40.35**4.6★9,457 rev](https://www.amazon.com/dp/B07G95FFN3) [5**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.34**4.5★40,346 rev](https://www.amazon.com/dp/B091FXQQMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kasa Smart Switch 2-Gang HS200-2 Single Pole Neutral Wire Required 2.4GHz Wi-Fi Light Switch Compatible with Alexa and Google Home UL Certified No Hub Required White**Kasa Smart**$23.33**976 rev2y ago](https://www.amazon.com/dp/B0D3KP68S7) [**Kasa Smart Ceiling Fan Control & Dimmer Switch | Adjustable 4-Speed Fan & Brightness Control | Works w/Apple HomeKit Alexa & Google Home | 2.4G Wi-Fi Only Single Pole Neutral Wire Required | KS240**Kasa Smart**$39.96**815 rev2y ago](https://www.amazon.com/dp/B0CTDCQJVZ) [**Kasa 1080p Indoor Pan/Tilt Wired Security Camera - Works as a Baby & Pet Monitor Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC71**Kasa Smart**$22.41**33,777 rev3y ago](https://www.amazon.com/dp/B0BXMSS8Z7) [**Kasa Smart Plug Mini 15A Apple HomeKit Supported Smart Outlet Works with Siri Alexa & Google Home UL Certified App Control Scheduling Timer 2.4G WiFi Only 4 Count (Pack of 1) (EP25P4) White**Kasa Smart**$37.02**5,022 rev4y ago](https://www.amazon.com/dp/B0B14C719T) [**Wemo Smart Plug with Thread - Smart Outlet for Apple HomeKit - Smart Home Products Smart Home Lighting Smart Home Gadgets - Homekit Smart Plug - Works W/ Apple iPhone Easy NFC Set Up White**Belkin**$28.31**1,169 rev4y ago](https://www.amazon.com/dp/B09T4S3QKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wemo Band Type (Body Blue)**wemo**$17.03**4.2★**▲ 355%**](https://www.amazon.com/dp/B077JMMHRG) [**Kasa 1080p Indoor Pan/Tilt Wired Security Camera - Works as a Baby & Pet Monitor Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC70**Tapo**$22.40**4.4★**▲ 88%**](https://www.amazon.com/dp/B08GHX9G5L) [**Kasa 1080p Indoor Pan/Tilt Wired Security Camera - Works as a Baby & Pet Monitor Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC71**Kasa Smart**$22.41**4.4★**▲ 86%**](https://www.amazon.com/dp/B0BXMSS8Z7) [**Kasa 1080p Indoor Wired Security Camera - Works as a Baby Monitor & Pet Camera Motion Detection & Tracking 2-Way Audio Night Vision Subscription-Free Local Storage or Optional Cloud EC60**Kasa Smart**$20.59**4.4★**▲ 19%**](https://www.amazon.com/dp/B08GH9KL4M) [**Kasa 2K+ Outdoor Wired Security Camera - Person/Motion Detection 24/7 Recording 2-Way Audio Siren Starlight Color Night Vision Subscription-Free Local Storage or Optional Cloud KC420WS**Kasa Smart**$38.85**4.4★**▲ 13%**](https://www.amazon.com/dp/B09SBRB59Z)
**~~View all trending →~~**
## **What buyers say about wemo smart plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy to mount”*
**Quality-Overall**11%
*“Clear Quality”*
**Value For Money**10%
*“They are affordable”*
**Ease Of Use**7%
*“It makes your life easier”*
**Connectivity-Overall**7%
*“Easy to connect”*
**Socket/Port/Plug**5%
*“Best Smart Plugs”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Brightness/Shine/Glow**3%
*“Great lights”*
**Efficiency**2%
*“Effective when working”*
**Image/Picture Clarity**2%
*“Great picture quality”*
### **What buyers complain about **
**Connectivity-Overall**25%
*“Disconnects often”*
**Durability**13%
*“Doesn't last”*
**Functionality-Overall**8%
*“It never worked”*
**Assembly/Installation**6%
*“Extremely hard to install”*
**Quality-Overall**5%
*“Overall they build quality is cheap”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions confusing”*
**Value For Money**3%
*“This product is too expensive”*
**Socket/Port/Plug**3%
*“Bad charging port”*
**Compatibility-Overall**2%
*“Compatibility issues”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Connectivity-Overall**29%
**Compatibility-Overall**17%
**Functionality-Overall**15%
**Size-Overall**6%
**Defective Material/Parts**4%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Socket/Port/Plug**3%
**Assembly/Installation**3%
**Camera Quality**2%
## **Common questions**
- **Is wemo smart plug profitable to sell on Amazon United States?**
- The niche generates $404K/yr across 32 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wemo smart plug niche?**
- 5 brands and 63 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wemo smart plug?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for wemo smart plug peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the wemo smart plug niche?**
- Listings span $13.03–$40.36; the average listing price is $25.97 (sweet spot $15–$100). The average incumbent carries 22,688 reviews — the moat a new listing must climb.
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