---
title: "Webcam — $30.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/webcam"
last_updated: "2026-08-11T05:39:32.589Z"
locale: en
meta:
description: "Niche score 53/100 · $30.5M/yr market · 8.9M searches/yr. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $30.5M/yr market · 8.9M searches/yr. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Webcam — $30.5M/yr Amazon US Niche (2026) - Flapen"
---
# **webcam**
**Worth a look**
Shows a $30.5M/yr market, but soft demand (-13.8% this quarter) keeps it on the watch list.
Market size 100Growth 18Conversion 75Competition 36Returns 59Price range 48Avg price 93Brand share 29Review moat 24Quality gap 50
**Market size**
**Incredible****$30.5M**
$30.5M/yr · 8.9M searches
**Avg price**
**Great****$49.51**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$9.99–$185.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,347.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, webcam is a $30.5M/yr Amazon United States market (8.9M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **webcam market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$29.7M–$39.6M**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**10%**
- Logitech51% - EMEET19% - NexiGo10% - NIVEOLI5% - Shcngqio3% - TRAUSI2% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/electronics/webcam/trend)
## **Top webcam search terms**
- **webcam**3.1M/yr-10.3%5.9% conv. - **webcam for pc**1.3M/yr-18.2%7.0% conv. - **logitech webcam**651K/yr-11.7%9.2% conv. - **web cam**549K/yr-11.1%5.4% conv. - **4k webcam**381K/yr-1.9%1.7% conv. - **streaming camera**370K/yr-12.2%0.9% conv. - **computer camera**357K/yr-19.9%8.5% conv. - **webcam with microphone**286K/yr-18.8%5.4% conv. - **camera for computer**272K/yr-36.6%6.8% conv. - **webcam 4k**205K/yr-12.2%2.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/webcam/search-terms)
## **Top webcam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3.0M20%$6.1M30%$9.1M40%$12.2M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech Brio 101 Full HD 1080p Webcam for Meetings Streaming Desktop Laptop PC - Built-in Mic Shutter Works with Zoom Microsoft Teams Nintendo Switch 2s new GameChat Mode USB-A -Black**Logitech**$30.41**4.4★7,055 rev](https://www.amazon.com/dp/B0BXGFFSL1) [2**EMEET C960 1080P Webcam with Microphone 2 Mics 90 FOV USB Type-A & A-to-C Adapter Fixed Focus Plug&Play Computer Camera for Zoom/Teams/Facetime/YouTube/Google Meet/Switch 2 Camera 2025 Version**EMEET**$28.21**4.4★2,085 rev](https://www.amazon.com/dp/B0DSPJPRXD) [3**Logitech C920x HD Pro PC Webcam Full HD 1080p/30fps Video Clear Audio Light Correction Works with Microsoft Teams Google Meet Zoom Nintendo Switch 2s New GameChat Mode Mac/Tablet- Black**Logitech**$63.23**4.6★21,890 rev](https://www.amazon.com/dp/B085TFF7M1) [4**NexiGo N60 1080P Webcam with Microphone Software Control & Privacy Cover USB HD Computer Web Camera Plug and Play for Zoom/Skype/Teams Conferencing and Video Calling**NexiGo**$25.36**4.3★48,476 rev](https://www.amazon.com/dp/B088TSR6YJ) [5**Logitech C270 Webcam 720p Widescreen Video Calling Light Correction Noise-Reducing Mic Works with Zoom Nintendo Switch 2s New GameChat Mode PC/Mac/Laptop/MacBook/Tablet - Black**Logitech**$18.59**4.4★21,267 rev](https://www.amazon.com/dp/B004FHO5Y6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shcngqio 1080P HD Webcam with Microphone Privacy Cover Wide-Angle Lens Plug & Play USB Webcam for Laptop Desktop PC Mac Zoom Skype Streaming (Glossy Black)**Shcngqio**$20.11**112 rev2mo ago](https://www.amazon.com/dp/B0H19X4T7D) [**Acer 1080p Webcam USB Plug and Play Webcam for PC with Noise Cancellation Microphones Computer Camera for Desktop Streaming Gaming Online Meeting Wide Angle Privacy Cover A-to-C Adapter Easy Setup**Acer**$29.12**134 rev5mo ago](https://www.amazon.com/dp/B0GJD6PHTZ) [**1080P HD Webcam with Noise-Canceling Mic Auto Light Correction Privacy Cover and Wide Angle Lens Plug & Play USB Camera for Laptop/Desktop/PC/Mac Compatible with Zoom/Skype/Teams/Streaming Black**TRAUSI**$14.25**588 rev6mo ago](https://www.amazon.com/dp/B0GGYB96JM) [**Xweiryn Webcam for PC HD 1080P USB Plug-and-Play Computer Web Camera High Definition Webcam for Desktop Laptop Ideal for Online Class Video Conference Live Streaming & Gaming**Xweiryn**$9.99**120 rev6mo ago](https://www.amazon.com/dp/B0GG3JNQGF) [**NIVEOLI Webcam 1080P with Microphone & Privacy Cover for PC/Laptop USB Computer Camera Plug & Play with Auto Light Correction for Video Calls Live Streaming Gaming & Online Meetings**NIVEOLI**$10.38**540 rev8mo ago](https://www.amazon.com/dp/B0G29MV7GK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shcngqio 1080P HD Webcam with Microphone Privacy Cover Wide-Angle Lens Plug & Play USB Webcam for Laptop Desktop PC Mac Zoom Skype Streaming (Glossy Black)**Shcngqio**$20.11**4.3★**▲ 306%**](https://www.amazon.com/dp/B0H19X4T7D) [**Acer 1080p Webcam USB Plug and Play Webcam for PC with Noise Cancellation Microphones Computer Camera for Desktop Streaming Gaming Online Meeting Wide Angle Privacy Cover A-to-C Adapter Easy Setup**Acer**$29.12**4.6★**▲ 263%**](https://www.amazon.com/dp/B0GJD6PHTZ) [**Xweiryn Webcam for PC HD 1080P USB Plug-and-Play Computer Web Camera High Definition Webcam for Desktop Laptop Ideal for Online Class Video Conference Live Streaming & Gaming**Xweiryn**$9.99**4.6★**▲ 219%**](https://www.amazon.com/dp/B0GG3JNQGF) [**NIVEOLI Webcam 1080P with Microphone & Privacy Cover for PC/Laptop USB Computer Camera Plug & Play with Auto Light Correction for Video Calls Live Streaming Gaming & Online Meetings**NIVEOLI**$10.38**4.4★**▲ 116%**](https://www.amazon.com/dp/B0G29MV7GK) [**EMEET PIXY Dual-Camera AI-Powered PTZ Camera 4K AI Tracking PDAF&AI Autofocus 0.2s 1/2.55 Sony Sensor 3 Mics Presets Gesture Control 4K Webcam for Streaming and OBS/Twitch/Switch 2 Compatible**EMEET**$102.56**4.4★**▲ 78%**](https://www.amazon.com/dp/B06X99NFRS)
**~~View all trending →~~**
## **What buyers say about webcam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Camera Quality**18%
*“Great little camera for the price”*
**Value For Money**15%
*“Great Deal”*
**Quality-Overall**14%
*“Amazing Quality”*
**Assembly/Installation**8%
*“EASY to set up”*
**Ease Of Use**5%
*“Easy to work with”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Microphone**4%
*“solid mic”*
**Zoom**3%
*“Works fine with Zoom”*
**Audio Quality**3%
*“Good audio”*
**Compatibility-Overall**2%
*“Good compatibility”*
### **What buyers complain about **
**Quality-Overall**9%
*“its honestly low quality for how much it was worth”*
**Zoom**9%
*“Does not work with Zoom”*
**Durability**8%
*“Did not last”*
**Functionality-Overall**7%
*“Did not work”*
**Camera Quality**6%
*“Camera didn't work”*
**Microphone**4%
*“Microphone is poor”*
**Connectivity-Overall**4%
*“Won't stay connected”*
**Compatibility-Overall**3%
*“Very incompatible”*
**Image Focus**3%
*“it was just blurry”*
**Software/Application**3%
*“software is terrible”*
### **Top return reasons **
**Compatibility-Overall**23%
**Zoom**10%
**Functionality-Overall**9%
**Connectivity-Overall**7%
**Camera Quality**6%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Quality-Overall**5%
**Size-Overall**3%
**Image/Picture Clarity**3%
## **Common questions**
- **Is webcam profitable to sell on Amazon United States?**
- The niche generates $30.5M/yr across 21 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the webcam niche?**
- 11 brands and 90 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in webcam?**
- Top complaints mined from reviews: Quality-Overall, Zoom, Durability. The return rate is 2.6%.
- **When does demand for webcam peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the webcam niche?**
- Listings span $9.99–$185.61; the average listing price is $49.51 (sweet spot $15–$100). The average incumbent carries 6,348 reviews — the moat a new listing must climb.
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