---
title: "Waterproof Camera — $4.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/waterproof-camera"
last_updated: "2026-08-11T05:39:29.102Z"
locale: en
meta:
description: "Niche score 55/100 · $4.2M/yr market. Prices mostly outside the sweet spot ($29.38–$517.59) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $4.2M/yr market. Prices mostly outside the sweet spot ($29.38–$517.59) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Waterproof Camera — $4.2M/yr Amazon US Niche (2026) - Flapen"
---
# **waterproof camera**
**Worth a look**
Shows a $4.2M/yr market, but prices mostly outside the sweet spot ($29.38–$517.59) keeps it on the watch list.
Market size 97Growth 54Conversion 22Competition 59Returns 27Price range 14Avg price 76Brand share 39Review moat 25Quality gap 88
**Market size**
**Incredible****$4.2M**
$4.2M/yr · 2.4M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$97.64**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+26.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,196**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$29.38–$517.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, waterproof camera is a $4.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **waterproof camera market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$3.9M–$4.9M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 84%
**Open market**
**16%**
- KODAK36% - AKASO20% - Yifecial12% - YISENCE8% - Agoigo5% - Fujifilm3% - Open — no brand owns it (13 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.
80K60KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/electronics/waterproof-camera/trend)
## **Top waterproof camera search terms**
- **underwater camera**741K/yr+25.0%1.4% conv. - **waterproof camera**508K/yr+49.8%1.1% conv. - **kodak pixpro wpz2**448K/yr+3.5%0.9% conv. - **waterproof digital camera**126K/yr+66.1%0.9% conv. - **waterproof camera underwater**98K/yr+9.1%1.3% conv. - **water proof camera**64K/yr+78.0%1.0% conv. - **underwater camera snorkeling**82K/yr-24.9%1.4% conv. - **under water cameras for snorkeling**59K/yr+4.1%1.6% conv. - **kodak wpz2**56K/yr+8.3%0.7% conv. - **digital camera waterproof**44K/yr+64.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/waterproof-camera/search-terms)
## **Top waterproof camera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$422K20%$844K30%$1.3M40%$1.7M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KODAK PIXPRO WPZ2 Waterproof Digital Camera 16MP with 4X Optical Zoom Shockproof Dustproof 1080p Video Wi-Fi Yellow**KODAK**$161.87**4.2★4,079 rev](https://www.amazon.com/dp/B07ZRZLHH4) [2**AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black**AKASO**$60.41**4.4★39,241 rev](https://www.amazon.com/dp/B01HGM33HG) [3**Kodak PIXPRO WPZ2 Waterproof Digital Camera 16MP with 4X Optical Zoom Shockproof Dustproof 1080p Video Wi-Fi Blue**KODAK**$162.68**4.2★4,079 rev](https://www.amazon.com/dp/B0BFJ9WY5J) [4**Kodak PIXPRO WPZ2 Digital Camera (Yellow) | 16MP Sensor 4X Optical Zoom Waterproof Shockproof Design & Full HD Video | Great for Outdoor & Travel Photos (WPZ2YL) + 32GB Card + Case + Cleaning Cloth**KODAK**$241.77**4.3★10 rev](https://www.amazon.com/dp/B0GSS7PCL8) [5**Agoigo Kids Waterproof Camera - Children Underwater HD Video Digital Camcorder Portable Travel Toy for Toddler - Ideal Christmas Birthday Gifts for Boys Girls Age 3-12 with 32GB Card (Blue)**Agoigo**$29.38**4.4★9,412 rev](https://www.amazon.com/dp/B088FJ6F1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Surfing Snorkeling Swimming Pink**Yifecial**$55.63**82 rev2mo ago](https://www.amazon.com/dp/B0GZ3MQG4X) [**64MP 4K Underwater Camera with 16GB Card Autofocus Floatable Waterproof Camera 16FT IPS HD Screen & 16X Zoom**Yifecial**$59.14**29 rev3mo ago](https://www.amazon.com/dp/B0GX18ZDNV) [**4K Underwater Digital Camera for Kids: 10FT Waterproof Camera - 48MP Floating Camera for Snorkeling - Surfing - Swimming - Dual-Screen Selfie - Autofocus - 18X Zoom - 32GB TF-Card - Pink - 2026 New**Tonfarb**$38.40**2 rev4mo ago](https://www.amazon.com/dp/B0GSZ4K42P) [**4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Snorkeling Surfing Swimming**Yifecial**$55.86**75 rev4mo ago](https://www.amazon.com/dp/B0GSZ4G235) [**Kodak PIXPRO WPZ2 Digital Camera (Yellow) | 16MP Sensor 4X Optical Zoom Waterproof Shockproof Design & Full HD Video | Great for Outdoor & Travel Photos (WPZ2YL) + 32GB Card + Case + Cleaning Cloth**KODAK**$241.77**10 rev4mo ago](https://www.amazon.com/dp/B0GSS7PCL8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**64MP 4K Underwater Camera with 16GB Card Autofocus Floatable Waterproof Camera 16FT IPS HD Screen & 16X Zoom**Yifecial**$59.14**3.2★**▲ 183%**](https://www.amazon.com/dp/B0GX18ZDNV) [**4K Underwater Camera 16FT Waterproof Camera with 32GB Card 64MP Autofocus Dual-Screen Selfie Underwater Camera for Snorkeling Waterproof Compact Floatable Digital Camera 1250mAh Battery Type-C**YISENCE**$67.42**4.8★**▲ 180%**](https://www.amazon.com/dp/B0H152NQYJ) [**4K Underwater Digital Camera for Kids: 10FT Waterproof Camera - 48MP Floating Camera for Snorkeling - Surfing - Swimming - Dual-Screen Selfie - Autofocus - 18X Zoom - 32GB TF-Card - Pink - 2026 New**Tonfarb**$38.40**3.0★**▲ 180%**](https://www.amazon.com/dp/B0GSZ4K42P) [**4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Surfing Snorkeling Swimming Pink**Yifecial**$55.63**4.8★**▲ 180%**](https://www.amazon.com/dp/B0GZ3MQG4X) [**4K Underwater Camera 64MP 16FT Waterproof Digital Camera with 16GB Card Autofocus Floatable Waterproof Camera with IPS HD Screen 16X Digital Zoom Fill Light for Snorkeling Surfing Swimming**Yifecial**$55.86**3.9★**▲ 179%**](https://www.amazon.com/dp/B0GSZ4G235)
**~~View all trending →~~**
## **What buyers say about waterproof camera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Money well spent”*
**Ease Of Use**12%
*“easy to handle”*
**Quality-Overall**11%
*“Amazing Quality”*
**Image/Picture Clarity**10%
*“Great picture quality”*
**Water Resistance**7%
*“It is water proof”*
**Video Quality**6%
*“Good video quality”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Battery Life**3%
*“Decent battery life”*
**Add-Ons/Attachments**3%
*“Comes with a lot of useful attachments”*
**Weight Light**2%
*“Very lightweight and easy to set up”*
### **What buyers complain about **
**Water Resistance**6%
*“I was a little worried on how it was water proof”*
**Quality-Overall**6%
*“Horrible quality”*
**Image/Picture Clarity**6%
*“resulting in poor image quality overall”*
**Camera Quality**6%
*“This is a cheap little camera that does not take good pictures”*
**Functionality-Overall**5%
*“doesn't even turn on now”*
**Battery Life**5%
*“Battery life is very short”*
**Durability**5%
*“Doesnt last”*
**Charging**5%
*“Having issues charging”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions not very good”*
**Connectivity-Overall**3%
*“I could not get it to connect”*
### **Top return reasons **
**Image/Picture Clarity**11%
**Camera Quality**9%
**Functionality-Overall**9%
**Value For Money**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**5%
**Video Quality**4%
**Size-Overall**4%
**Charging**4%
## **Common questions**
- **Is waterproof camera profitable to sell on Amazon United States?**
- The niche generates $4.2M/yr across 34 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the waterproof camera niche?**
- 19 brands and 102 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in waterproof camera?**
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Image/Picture Clarity. The return rate is 4.8%.
- **When does demand for waterproof camera peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the waterproof camera niche?**
- Listings span $29.38–$517.59; the average listing price is $97.64 (sweet spot $15–$100). The average incumbent carries 4,196 reviews — the moat a new listing must climb.
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