---
title: "Viltrox — $618K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/viltrox"
last_updated: "2026-08-05T18:24:13.856Z"
locale: en
meta:
description: "Niche score 46/100 · $618K/yr market · 291K searches/yr · $198.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $618K/yr market · 291K searches/yr · $198.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Viltrox — $618K/yr Amazon US Niche (2026) - Flapen"
---
# **viltrox**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 40Conversion 13Competition 81Returns 17Price range 9Avg price 46Brand share 9Review moat 88Quality gap 73
**Review moat**
**Great****244.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$618K**
$618K/yr · 291K searches
**Avg price**
**Okay****$198.94**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$25.90–$884.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, viltrox is a $618K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **viltrox market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$497K–$597K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**2%**
- VILTROX65% - Retropia16% - Generic9% - Sony4% - TTARTISAN2% - PolarPro2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +11.7% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/electronics/viltrox/trend)
## **Top viltrox search terms**
- **viltrox**126K/yr+23.1%0.3% conv. - **viltrox 28mm f4.5**9K/yr+156.2%3.6% conv. - **viltrox lens**14K/yr-2.5%0.3% conv. - **pancake lens**11K/yr+8.9%0.4% conv. - **viltrox sony e mount**14K/yr-30.6%0.6% conv. - **oreo lens**8K/yr+24.1%2.1% conv. - **viltrox e mount**9K/yr+37.5%0.9% conv. - **sony pancake lens**10K/yr+20.8%0.5% conv. - **viltrox sony**9K/yr+4.5%0.7% conv. - **retropie lens**12K/yr-24.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/viltrox/search-terms)
## **Top viltrox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$37K9%$56K12%$74K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Original Retropia Repurposed Disposable Camera Mirrorless Lens | Unlimited Instant Film-Look Photos | Compact Pancake Lens 32mm Focal Length & Fixed f/11 Aperture (Sony E-Mount Mirrorless Compatible)**Retropia**$42.35**4.0★88 rev](https://www.amazon.com/dp/B0FFGDGNQV) [2**32mm F10 Full Frame Free Focus Pancake Lens for E Mount Compatible with ZV-E10 A7IV A6400 A7II A7SIII A7III A7C A6600 A6100 A7RIV A6000 A7RIII NEX**Generic**$29.91**4.2★127 rev](https://www.amazon.com/dp/B0D6ZCHLGR) [3**VILTROX 28mm f4.5 Pancake Lens for Sony E Auto Focus 28mm f/4.5 FE Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount**VILTROX**$90.19**4.2★246 rev](https://www.amazon.com/dp/B0DHKR3KC8) [4**VILTROX 9mm F2.8 E AF 9mm F2.8 E Mount Lens for Sony E APS-C Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 a93 ZV-E10II a7 a7R a7 a7R a7CII**VILTROX**$183.52**4.5★159 rev](https://www.amazon.com/dp/B0FMDWHRXQ) [5**VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4**VILTROX**$91.30**3.7★153 rev](https://www.amazon.com/dp/B0DSVL8Q9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VILTROX 35mm F1.8 II EVO FE APO Lens AF 35mm f/1.8 FE for Sony E-Mount Full Frame Large Aperture Prime Lens for Sony FE ZVE1 a7 a6700 a6600 FX30 a7c ii a7rv a7iii a93 a9ii**VILTROX**$346.78**12 rev4mo ago](https://www.amazon.com/dp/B0GQZ5J54S) [**VILTROX 85mm F2 EVO FE Lens AF 85mm f/2 FE for Sony E-Mount Full Frame Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600**VILTROX**$250.39**89 rev9mo ago](https://www.amazon.com/dp/B0FSZF3WBT) [**VILTROX 9mm F2.8 E-Mount APS-C Lens for Sony Auto Focus Ultra-Wide Prime Lens for Sony E-Mount Cameras FX30 ZV-E10 ZV-E10II A6700 A6600 A6500 A6400 A6300 A6100**VILTROX**$186.18**444 rev10mo ago](https://www.amazon.com/dp/B0FNWBQQ9Y) [**VILTROX 9mm F2.8 E AF 9mm F2.8 E Mount Lens for Sony E APS-C Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 a93 ZV-E10II a7 a7R a7 a7R a7CII**VILTROX**$183.52**159 rev11mo ago](https://www.amazon.com/dp/B0FMDWHRXQ) [**VILTROX 14mm f4.0 FE AF 14mm f/4 E Mount Full Frame Lens for Sony e-Mount Prime Wide Angle Lens for Sony a6400 a6500 a6600 ZV-E10 FX30 A6700 a7C ZV-E10II a7 a7R a7 a7R**VILTROX**$182.41**112 rev11mo ago](https://www.amazon.com/dp/B0FMDG8R6Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VILTROX 35mm F1.8 II EVO FE APO Lens AF 35mm f/1.8 FE for Sony E-Mount Full Frame Large Aperture Prime Lens for Sony FE ZVE1 a7 a6700 a6600 FX30 a7c ii a7rv a7iii a93 a9ii**VILTROX**$346.78**5.0★**▲ 306%**](https://www.amazon.com/dp/B0GQZ5J54S) [**VILTROX 9mm F2.8 E-Mount APS-C Lens for Sony Auto Focus Ultra-Wide Prime Lens for Sony E-Mount Cameras FX30 ZV-E10 ZV-E10II A6700 A6600 A6500 A6400 A6300 A6100**VILTROX**$186.18**4.6★**▲ 179%**](https://www.amazon.com/dp/B0FNWBQQ9Y) [**VILTROX 85mm F2 EVO FE Lens AF 85mm f/2 FE for Sony E-Mount Full Frame Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600**VILTROX**$250.39**4.7★**▲ 87%**](https://www.amazon.com/dp/B0FSZF3WBT) [**VILTROX 35mm f1.7 E AF 35mm F1.7 E Mount Lens for Sony E Auto Fcous APS-C Large Aperture Prime Lens for Sony ZV-E10 II EV10 a6700 a6600 a6400 a7c ii a7rv a7iii**VILTROX**$165.70**4.6★**▲ 77%**](https://www.amazon.com/dp/B0DP75SP1N) [**VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4**VILTROX**$91.30**3.7★**▲ 69%**](https://www.amazon.com/dp/B0DSVL8Q9V)
**~~View all trending →~~**
## **What buyers say about viltrox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lenses**38%
*“Good quality lens”*
**Value For Money**9%
*“Great Value”*
**Quality-Overall**8%
*“Build quality is solid”*
**Image/Picture Clarity**7%
*“Excellent Image Quality”*
**Auto Focus**4%
*“wen auto focus works its great”*
**Brightness/Shine/Glow**3%
*“Bright light”*
**Advertised Vs Actual Product**2%
*“better than youd expect”*
**Image Focus**2%
*“The autofocus is nicely responsive”*
**Design-Overall**2%
*“slim design”*
**Weight Light**2%
*“the lens is pretty lightweight”*
### **What buyers complain about **
**Lenses**20%
*“Not a good lens”*
**Auto Focus**10%
*“Bad focus”*
**Image/Picture Clarity**4%
*“It is somewhat difficult to get a decent looking picture out of this lens”*
**Size-Overall**3%
*“Does not fit”*
**Functionality-Overall**3%
*“It doesnt work”*
**Product Condition**3%
*“It was supposed to be in used condition”*
**Compatibility-Overall**3%
*“NOT compatible with NEX-5”*
**Image Focus**3%
*“you cant even focus with this so everything is blurry”*
**Value For Money**3%
*“not a $40 one”*
**Quality-Overall**2%
*“Cheap”*
### **Top return reasons **
**Lenses**39%
**Image/Picture Clarity**9%
**Auto Focus**9%
**Value For Money**6%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**3%
**Functionality-Overall**3%
**Size-Overall**3%
**Quality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is viltrox profitable to sell on Amazon United States?**
- The niche generates $618K/yr across 50 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the viltrox niche?**
- 8 brands and 56 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in viltrox?**
- Top complaints mined from reviews: Lenses, Auto Focus, Image/Picture Clarity. The return rate is 7.2% — above our launch gate.
- **When does demand for viltrox peak?**
- Demand peaks in Aug–Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the viltrox niche?**
- Listings span $25.90–$884.30; the average listing price is $198.94 (sweet spot $15–$100). The average incumbent carries 244 reviews — the moat a new listing must climb.
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