---
title: "Search terms — universal travel adapter - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/universal-travel-adapter/search-terms"
last_updated: "2026-08-11T09:09:21.109Z"
locale: en
meta:
  description: "Niche score 60/100 · $4.9M/yr market · 3.3M searches/yr · $19.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $4.9M/yr market · 3.3M searches/yr · $19.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — universal travel adapter - Flapen"
---

# **universal travel adapter**

**Launch it**

A $4.9M/yr market growing +22.4% this quarter with returns at 2.4% — clears our launch bar.

Market size 97Growth 52Conversion 77Competition 48Returns 64Price range 78Avg price 87Brand share 44Review moat 25Quality gap 22

**Market size**

**Incredible****$4.9M**

$4.9M/yr · 3.3M searches

**Avg price**

**Great****$19.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.21–$46.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+22.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,312.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms