---
title: "Underwater Earbuds for Swimming — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/underwater-earbuds-for-swimming"
last_updated: "2026-08-08T06:38:51.529Z"
locale: en
meta:
description: "Niche score 52/100 · $109K/yr market · 62K searches/yr. A deep review moat (5,746 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $109K/yr market · 62K searches/yr. A deep review moat (5,746 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Underwater Earbuds for Swimming — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **underwater earbuds for swimming**
**Worth a look**
Shows beatable incumbent ratings (4.1★), but a deep review moat (5,746 avg reviews) keeps it on the watch list.
Market size 26Growth 45Conversion 32Competition 72Returns 46Price range 40Avg price 86Brand share 63Review moat 24Quality gap 91
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$69.26**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$8.71–$221.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$109K**
$109K/yr · 62K searches
**Review moat**
**Bad****5,745.89**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, underwater earbuds for swimming is a $109K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **underwater earbuds for swimming market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$87K–$104K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#489**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**67%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**29%**
- mojawa36% - PSIER14% - Dnniakm7% - SHOKZ6% - Roujune5% - JOYWISE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/us/electronics/underwater-earbuds-for-swimming/trend)
## **Top underwater earbuds for swimming search terms**
- **underwater earbuds for swimming**25K/yr+38.5%1.5% conv. - **lap swimming earbuds**7K/yr-11.8%1.0% conv. - **waterproof swimming earphones**5K/yr+1.5%2.8% conv. - **mojawa run plus**8K/yr-13.0%1.5% conv. - **mojawa bone conduction headphones**6K/yr+35.3%2.6% conv. - **mojawa**6K/yr+2.6%1.5% conv. - **ear buds for swimming adults**4K/yr+39.2%4.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/underwater-earbuds-for-swimming/search-terms)
## **Top underwater earbuds for swimming products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**mojawa Run Plus Bone Conduction Headphones IP68 Waterproof 32GB MP3**mojawa**$112.33**3.9★1,339 rev](https://www.amazon.com/dp/B0C374SW7J) [2**PSIER Bone Conduction Headphones IPX8 Waterproof Swimming Headphones with MP3 Mode 32GB Memory Open Ear Headphones with AI Music Generation 8 Hours Playtime Bluetooth 6.0 for Running and Fitness**PSIER**$52.09**4.3★2,657 rev](https://www.amazon.com/dp/B0DWSX6FZJ) [3**mojawa Run Plus Bone Conduction Swimming Headphones IP68 Waterproof**mojawa**$127.23**4.3★45 rev](https://www.amazon.com/dp/B0GF72VH3X) [4**Roujune Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Open Ear Headphones with MP3 Mode 32GB Memory 8H Playtime Bluetooth 5.4 Ear Buds Secure Fit for Running and Fitness (Gray)**Roujune**$36.54**3.9★157 rev](https://www.amazon.com/dp/B0G2M85WDP) [5**SHOKZ OpenSwim Pro - Open-Ear Bluetooth & MP3 Bone Conduction Sport Headphones Swimming Headphones IP68 Waterproof Grey**SHOKZ**$162.05**4.3★3,149 rev](https://www.amazon.com/dp/B0CS3JBP67)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports**CXK**$92.09**116 rev2mo ago](https://www.amazon.com/dp/B0GTMBQGXC) [**VLOP Bone Conduction Headphones for Swimming - Open-Ear Wireless Sport Earbuds with Hybrid Bone & Air Conduction Built-in MP3 Storage IPX8 Waterproof Bluetooth Running Headphones (Midnight Black)**VLOP**$55.15**30 rev3mo ago](https://www.amazon.com/dp/B0GVRLRJWT) [**KESIEME Swimming Headphones IPX8 Waterproof Underwater Swimming Headphone Bluetooth 5.4 Bone Conduction Earbuds Built-in 32G Memory Open Ear Sport Earphones for Running Cycling**KESIEME**$35.30**1,661 rev4mo ago](https://www.amazon.com/dp/B0GZ73MF6R) [**ANSTEN Swimming Headphones Bluetooth 6.0 Bone Conduction Headphones IPX8 Waterproof Earbuds with MP3 Mode 8GB Memory Open Ear Earphones Underwater Headphones for Swimming Running Surfing Cycling**ANSTEN**$36.51**166 rev6mo ago](https://www.amazon.com/dp/B0GHW4ZVSJ) [**mojawa Run Plus Bone Conduction Swimming Headphones IP68 Waterproof**mojawa**$127.23**45 rev6mo ago](https://www.amazon.com/dp/B0GF72VH3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VLOP Bone Conduction Headphones for Swimming - Open-Ear Wireless Sport Earbuds with Hybrid Bone & Air Conduction Built-in MP3 Storage IPX8 Waterproof Bluetooth Running Headphones (Midnight Black)**VLOP**$55.15**4.3★**▲ 176%**](https://www.amazon.com/dp/B0GVRLRJWT) [**CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports**CXK**$92.09**4.4★**▲ 174%**](https://www.amazon.com/dp/B0GTMBQGXC) [**Bone Conduction Headphones for Swimming IPX8 Waterproof Swimming Headphones with 32GB MP3 Memory and Bluetooth 5.4 Underwater Earbuds Secure Fit Open Ear Sports Headphones for Running Cycling**Dnniakm**$42.56**4.7★**▲ 174%**](https://www.amazon.com/dp/B0GY2TK442) [**KESIEME Swimming Headphones IPX8 Waterproof Underwater Swimming Headphone Bluetooth 5.4 Bone Conduction Earbuds Built-in 32G Memory Open Ear Sport Earphones for Running Cycling**KESIEME**$35.30**4.1★**▲ 174%**](https://www.amazon.com/dp/B0GZ73MF6R) [**ANSTEN Swimming Headphones Bluetooth 6.0 Bone Conduction Headphones IPX8 Waterproof Earbuds with MP3 Mode 8GB Memory Open Ear Earphones Underwater Headphones for Swimming Running Surfing Cycling**ANSTEN**$36.51**4.1★**▲ 147%**](https://www.amazon.com/dp/B0GHW4ZVSJ)
**~~View all trending →~~**
## **What buyers say about underwater earbuds for swimming**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**19%
*“Sound is decent”*
**Value For Money**12%
*“cheap price”*
**Quality-Overall**10%
*“the quality of the hardware is good”*
**Comfort-Overall**5%
*“It is comfortable around the ears”*
**Battery Life**5%
*“Great battery”*
**Size-Overall**5%
*“Comfortable fit”*
**Charging**4%
*“Charges fast”*
**Ease Of Use**3%
*“Easy peasy”*
**Connectivity-Overall**3%
*“connects quickly”*
**Water Resistance**3%
*“Completely water proof”*
### **What buyers complain about **
**Durability**10%
*“broke after one use”*
**Charging**9%
*“Stopped charging”*
**Audio Quality**8%
*“Sound is horrible”*
**Connectivity-Overall**6%
*“Does not stay connected”*
**Quality-Overall**6%
*“Nothing about it is low quality”*
**Battery Life**5%
*“Bad battery life”*
**Size-Overall**4%
*“Doesn't fit”*
**Functionality-Overall**4%
*“Works poorly”*
**Noise Level**3%
*“Not very loud”*
**Audio Volume**3%
*“Poor volume control”*
### **Top return reasons **
**Size-Overall**32%
**Audio Quality**13%
**Connectivity-Overall**8%
**Functionality-Overall**7%
**Charging**6%
**Value For Money**5%
**Comfort-Overall**4%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
**Audio Volume**2%
## **Common questions**
- **Is underwater earbuds for swimming profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 36 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the underwater earbuds for swimming niche?**
- 23 brands and 50 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in underwater earbuds for swimming?**
- Top complaints mined from reviews: Durability, Charging, Audio Quality. The return rate is 3.3%.
- **When does demand for underwater earbuds for swimming peak?**
- Demand peaks in Aug–Sep; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the underwater earbuds for swimming niche?**
- Listings span $8.71–$221.79; the average listing price is $69.26 (sweet spot $15–$100). The average incumbent carries 5,746 reviews — the moat a new listing must climb.
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