---
title: "Under Desk Tray — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/under-desk-tray"
last_updated: "2026-08-11T06:29:27.166Z"
locale: en
meta:
description: "Niche score 49/100 · $158K/yr market · 182K searches/yr · $24.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $158K/yr market · 182K searches/yr · $24.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Under Desk Tray — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **under desk tray**
**Skip it**
Soft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 21Conversion 45Competition 60Returns 50Price range 85Avg price 95Brand share 83Review moat 44Quality gap 27
**Avg price**
**Incredible****$24.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.22–$49.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,081.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$158K**
$158K/yr · 182K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, under desk tray is a $158K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **under desk tray market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$144K–$193K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**52%**
Top 20: 99%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**41%**
- Litwaro19% - Scandinavian Hub12% - VIVO8% - Univivi7% - Cinati6% - Mzmaxy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -8.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/under-desk-tray/trend)
## **Top under desk tray search terms**
- **under desk tray**45K/yr-3.3%1.0% conv. - **under desk basket**19K/yr-5.6%2.5% conv. - **under desk power strip holder**14K/yr+1.0%3.1% conv. - **cable rack**16K/yr-9.1%1.2% conv. - **wire tray**13K/yr+1.6%0.5% conv. - **cable management rack**8K/yr-7.8%0.9% conv. - **under desk cable management tray no drill**5K/yr+19.0%2.8% conv. - **under desk cable management trays**5K/yr-39.3%3.1% conv. - **standing desk cable management tray**5K/yr-5.0%3.6% conv. - **under-desk cable tray**3K/yr+71.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/under-desk-tray/search-terms)
## **Top under desk tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Under Desk Cable Management Tray No Drill Metal Mesh Cable Management Under Desk with Clamp Mount 2 Hole Cable Tray with Wire Management and Cord Organizer for Home Office Standing Desk**Litwaro**$14.01**4.7★3,194 rev](https://www.amazon.com/dp/B0BZ3GHM8N) [2**No-Screw Under Desk Cable Management Tray - Self-Adhesive Installation Cord Management Cable Tray Under Desk Wire Organizer - Black Set of 2**Scandinavian Hub**$29.81**4.5★6,645 rev](https://www.amazon.com/dp/B09J5HH2LR) [3**Univivi No Drill Under Desk Cable Management Tray 36 Cord Organizer for Table Clamp/Screw Mount Desk Cable Management Premium Fabric Cable Management Tray for Office Home**Univivi**$38.40**4.7★711 rev](https://www.amazon.com/dp/B0DK13ZHNJ) [4**Under Desk Cable Management Tray White Cinati Wire Organizers No Drill Cable Tray with Clamp for Wire Management Cord Organization Box for Office Home - No Damage to Desk**Cinati**$14.92**4.6★4,159 rev](https://www.amazon.com/dp/B0BPLRX32S) [5**Mzmaxy Cable Management 25 Cable Management Under Desk No Drill Metal Cord Organizer with Clamp for Standing Desk Cable Organizer for Home Office Black**Mzmaxy**$22.86**4.8★1,090 rev](https://www.amazon.com/dp/B0F217D84G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cotohim Under Desk Cable Management Tray - Under Desk Cord Management - Clamp/Screw Mount - Fabric Wire Management - Cable Raceways Tray Cord Hiders for Office/Home (Black 35.85.6)**Cotohim**$29.22**195 rev10mo ago](https://www.amazon.com/dp/B0FHFWXCKN) [**Under Desk Cable Management Tray No Drill Mesh Desk Cable Tray Wire Management Tray Cable Management Rack Wire Organizer and Cable Management Box (White)**Ucanng**$14.53**162 rev12mo ago](https://www.amazon.com/dp/B0FJ8NQCWG) [**Cable Management 25.3 Under Desk Cable Management Tray No Drill Metal Cable Organizer with Clamp for Wire Management Cord Organizer for Home Office Desk Accessories Organizer Black**LOVJOYSE**$20.34**172 rev1y ago](https://www.amazon.com/dp/B0FHGW9PZW) [**YECAYE No-Drill Metal Under Desk Cable Management Tray Power Strip & Cable Organizer for Home Office Under Desk Storage Organizer Tray Black**Yecaye**$10.22**93 rev1y ago](https://www.amazon.com/dp/B0F1MX5J27) [**Mzmaxy Cable Management 25 Cable Management Under Desk No Drill Metal Cord Organizer with Clamp for Standing Desk Cable Organizer for Home Office Black**Mzmaxy**$22.86**1,090 rev1y ago](https://www.amazon.com/dp/B0F217D84G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cable Management 25.3 Under Desk Cable Management Tray No Drill Metal Cable Organizer with Clamp for Wire Management Cord Organizer for Home Office Desk Accessories Organizer Black**LOVJOYSE**$20.34**4.8★**▲ 255%**](https://www.amazon.com/dp/B0FHGW9PZW) [**Under Desk Cable Management Tray No Drill Mesh Desk Cable Tray Wire Management Tray Cable Management Rack Wire Organizer and Cable Management Box (White)**Ucanng**$14.53**4.8★**▲ 137%**](https://www.amazon.com/dp/B0FJ8NQCWG) [**Cotohim Under Desk Cable Management Tray - Under Desk Cord Management - Clamp/Screw Mount - Fabric Wire Management - Cable Raceways Tray Cord Hiders for Office/Home (Black 35.85.6)**Cotohim**$29.22**4.7★**▲ 117%**](https://www.amazon.com/dp/B0FHFWXCKN) [**No-Screw Under Desk Cable Management Tray - Self-Adhesive Installation Cord Management Cable Tray Under Desk Wire Organizer - White Set of 2**Scandinavian Hub**$33.87**4.5★**▲ 83%**](https://www.amazon.com/dp/B0DKTG8X8S) [**YECAYE No-Drill Metal Under Desk Cable Management Tray Power Strip & Cable Organizer for Home Office Under Desk Storage Organizer Tray Black**Yecaye**$10.22**4.5★**▲ 78%**](https://www.amazon.com/dp/B0F1MX5J27)
**~~View all trending →~~**
## **What buyers say about under desk tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**24%
*“Easy to build”*
**Quality-Overall**13%
*“Excellent product”*
**Strength**9%
*“Very sturdy”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**6%
*“Good Price”*
**Ease Of Cleaning**6%
*“Clean and Easy to use, easy to assemble”*
**Ease Of Use**5%
*“Easy to hang”*
**Size-Overall**4%
*“Good Fit”*
**Design-Overall**3%
*“Good design overall”*
**Storage Capacity**2%
*“great storage capacity”*
### **What buyers complain about **
**Adhesion/Stickiness**9%
*“Adhesive sucks”*
**Size-Overall**9%
*“Too small”*
**Quality-Overall**9%
*“Bad quality”*
**Durability**7%
*“broke in a week”*
**Strength**6%
*“flimsy”*
**Assembly/Installation**5%
*“despite following the instructions to install”*
**Material Quality**3%
*“made of very thin material”*
**Ease Of Use**3%
*“extremely hard to remove”*
**Defective Material/Parts**2%
*“Item Arrived Damaged”*
**Value For Money**2%
*“charged me full price for it”*
### **Top return reasons **
**Size-Overall**59%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Assembly/Installation**2%
**Value For Money**2%
**Quality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is under desk tray profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the under desk tray niche?**
- 21 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in under desk tray?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 3.0%.
- **When does demand for under desk tray peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the under desk tray niche?**
- Listings span $10.22–$49.46; the average listing price is $24.07 (sweet spot $15–$100). The average incumbent carries 2,082 reviews — the moat a new listing must climb.
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