---
title: "Ultra Short Throw Projector — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/ultra-short-throw-projector"
last_updated: "2026-08-11T06:30:20.376Z"
locale: en
meta:
description: "Niche score 55/100 · $2.6M/yr market · 501K searches/yr. Pricing outside the sweet spot ($1251.32 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.6M/yr market · 501K searches/yr. Pricing outside the sweet spot ($1251.32 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ultra Short Throw Projector — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **ultra short throw projector**
**Worth a look**
Shows a $2.6M/yr market, but pricing outside the sweet spot ($1251.32 avg) keeps it on the watch list.
Market size 95Growth 40Conversion 5Competition 84Returns 19Price range 0Avg price 0Brand share 75Review moat 82Quality gap 84
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 501K searches
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****357.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$1251.32**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$76.04–$5937.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, ultra short throw projector is a $2.6M/yr Amazon United States market (501K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ultra short throw projector market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#436**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **87%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**35%**
- Optoma15% - AWOL VISION13% - TOPTRO12% - Hisense11% - Epson9% - WEMAX5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/electronics/ultra-short-throw-projector/trend)
## **Top ultra short throw projector search terms**
- **ultra short throw projector**186K/yr+13.1%0.4% conv. - **ust projector**59K/yr+28.3%0.3% conv. - **ultra short throw projector 4k**52K/yr+9.6%0.2% conv. - **short throw laser projector**28K/yr+5.0%0.2% conv. - **ust projector 4k**27K/yr-18.8%0.2% conv. - **toptro projector**18K/yr+51.4%1.3% conv. - **laser projector short throw**12K/yr+59.3%0.1% conv. - **laser tv**17K/yr+2.8%0.0% conv. - **ultra short throw projector 4k+**14K/yr+3.5%0.3% conv. - **epson short throw projector**12K/yr+6.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/ultra-short-throw-projector/search-terms)
## **Top ultra short throw projector products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$77K6%$154K9%$231K12%$308K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Optoma ML1080UST 1080p Photon Go Ultra Short Throw Full HD LED Triple Laser DLP Google TV Smart Projector**Optoma**$811.47**3.8★53 rev](https://www.amazon.com/dp/B0DZK6PFRJ) [2![Smart Projector [Google TV 14.0 & Dolby & 4K Support] with WiFi and Bluetooth HDR10 Portable Mini Movie Short Throw Projector Outdoor with Built-in Apps Auto Focus Keystone for Home Bedroom Ceiling](https://m.media-amazon.com/images/I/51vbmUDGFgL.jpg)**Smart Projector \[Google TV 14.0 & Dolby & 4K Support\] with WiFi and Bluetooth HDR10 Portable Mini Movie Short Throw Projector Outdoor with Built-in Apps Auto Focus Keystone for Home Bedroom Ceiling**TOPTRO**$311.17**4.4★2,281 rev](https://www.amazon.com/dp/B0GF8JB7NH) [3**Hisense PX3-PRO Ultra Short Throw Triple Laser Projector 4K UHD 80 150 3 000 Lumens 3000:1 Contrast Dolby Vision & Atmos IMAX Enhanced 240 High Refresh Rate Google TV Designed for Xbox**Hisense**$2887.15**4.5★132 rev](https://www.amazon.com/dp/B0DGHZ1C8V) [4**WEMAX Nova Pro 4K Ultra Short Throw Projector 150 ALPD Laser TV with Smart Google TV 2100 ISO Lumens Dolby Audio UST Projector for Movie WiFi Bluetooth Built in Google Assistant (Black)**WEMAX**$1741.37**4.1★392 rev](https://www.amazon.com/dp/B0FG7FMYLZ) [5**Hisense PL2 Ultra Short Throw Home Theater Laser Projector 80 150 4K UHD 2 700 Lumens 3000:1 Contrast Dolby Vision & Atmos 3D Google TV WIFI 6E**Hisense**$1919.04**4.5★132 rev](https://www.amazon.com/dp/B0DHLRBRSS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![Smart 4K Projector [Google TV Stick Built-in & 360 Stand] with WiFi 6 Bluetooth 5.3 HDR10 30W Hi-Fi AI Auto Focus Outdoor Portable Short Throw Movie Projector for Home Theater Bedroom Ceiling](https://m.media-amazon.com/images/I/41zno6cZMFL.jpg)**Smart 4K Projector \[Google TV Stick Built-in & 360 Stand\] with WiFi 6 Bluetooth 5.3 HDR10 30W Hi-Fi AI Auto Focus Outdoor Portable Short Throw Movie Projector for Home Theater Bedroom Ceiling**PUTRIMS**$337.42**262 rev1mo ago](https://www.amazon.com/dp/B0GT7VMG6C) [![[ Ultra Short Throw & Built-in Apps ] Android 14 Smart Projector with WiFi and Bluetooth USB-C Powered 1080P FHD HDR10 Auto Focus/Keystone YQHS Mini Portable Projector for Bedroom/Outdoor Yellow](https://m.media-amazon.com/images/I/51MyDSArFtL.jpg)**\[ Ultra Short Throw & Built-in Apps \] Android 14 Smart Projector with WiFi and Bluetooth USB-C Powered 1080P FHD HDR10 Auto Focus/Keystone YQHS Mini Portable Projector for Bedroom/Outdoor Yellow**YQHS**$88.78**13 rev3mo ago](https://www.amazon.com/dp/B0GXTT3JZY) [**Short Throw Projector 4K Compatible with Netflix 1200ANSI Ceiling Projector Portable for Bedroom/Outdoor Auto focus 6D Keystone Dolby Smart Home Projector with WiFi and Bluetooth 200**KOGATA**$294.29**40 rev3mo ago](https://www.amazon.com/dp/B0GT5YWRBH) [**Epson Lifestudio Grand Plus Ultra Short Throw Laser Projector 4 000 Lumens of Color and White Brightness 4K Display Technology Sound by Bose and Built-In Google TV 3-Chip 3LCD Technology Black**Epson**$3098.99**16 rev4mo ago](https://www.amazon.com/dp/B0GJ8GQJHW) [![Smart Projector [Google TV 14.0 & Dolby & 4K Support] with WiFi and Bluetooth HDR10 Portable Mini Movie Short Throw Projector Outdoor with Built-in Apps Auto Focus Keystone for Home Bedroom Ceiling](https://m.media-amazon.com/images/I/51vbmUDGFgL.jpg)**Smart Projector \[Google TV 14.0 & Dolby & 4K Support\] with WiFi and Bluetooth HDR10 Portable Mini Movie Short Throw Projector Outdoor with Built-in Apps Auto Focus Keystone for Home Bedroom Ceiling**TOPTRO**$311.17**2,281 rev4mo ago](https://www.amazon.com/dp/B0GF8JB7NH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Short Throw Projector 4K Compatible with Netflix 1200ANSI Ceiling Projector Portable for Bedroom/Outdoor Auto focus 6D Keystone Dolby Smart Home Projector with WiFi and Bluetooth 200**KOGATA**$294.29**4.9★**▲ 234%**](https://www.amazon.com/dp/B0GT5YWRBH) [![Smart 4K Projector [Google TV Stick Built-in & 360 Stand] with WiFi 6 Bluetooth 5.3 HDR10 30W Hi-Fi AI Auto Focus Outdoor Portable Short Throw Movie Projector for Home Theater Bedroom Ceiling](https://m.media-amazon.com/images/I/41zno6cZMFL.jpg)**Smart 4K Projector \[Google TV Stick Built-in & 360 Stand\] with WiFi 6 Bluetooth 5.3 HDR10 30W Hi-Fi AI Auto Focus Outdoor Portable Short Throw Movie Projector for Home Theater Bedroom Ceiling**PUTRIMS**$337.42**4.7★**▲ 233%**](https://www.amazon.com/dp/B0GT7VMG6C) [**AWOL VISION Aetherion Max 4K Projector Triple Laser UST Projector 3300 ISO Lumens Daytime Viewing PixelLock 200 Laser TV 6000:1 Contrast Dolby Vision Gaming 1ms Google TV**AWOL VISION**$3930.34**4.5★**▲ 233%**](https://www.amazon.com/dp/B0GN3XX19L) [![[ Ultra Short Throw & Built-in Apps ] Android 14 Smart Projector with WiFi and Bluetooth USB-C Powered 1080P FHD HDR10 Auto Focus/Keystone YQHS Mini Portable Projector for Bedroom/Outdoor Yellow](https://m.media-amazon.com/images/I/51MyDSArFtL.jpg)**\[ Ultra Short Throw & Built-in Apps \] Android 14 Smart Projector with WiFi and Bluetooth USB-C Powered 1080P FHD HDR10 Auto Focus/Keystone YQHS Mini Portable Projector for Bedroom/Outdoor Yellow**YQHS**$88.78**4.1★**▲ 233%**](https://www.amazon.com/dp/B0GXTT3JZY) [**Short Throw Projector 4K with WiFi and Bluetooth 2000ANSI Auto Focus Keystone Smart Projector Built in Apps Dolby Audio Home Theater Movie Portable Outdoor Projector Ceiling Gunmetal**KOGATA**$260.46**4.8★**▲ 232%**](https://www.amazon.com/dp/B0GFNMVG9D)
**~~View all trending →~~**
## **What buyers say about ultra short throw projector**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Excellent build quality”*
**Value For Money**11%
*“Excellent Value for Money”*
**Audio Quality**9%
*“Good sound”*
**Display Resolution**7%
*“The picture is very clear”*
**Image/Picture Clarity**6%
*“Clear picture”*
**Assembly/Installation**6%
*“It was super easy to install”*
**Software/Application**5%
*“streaming apps run smoothly”*
**Brightness/Shine/Glow**4%
*“Quite bright”*
**Ease Of Use**4%
*“Easy to operate”*
**Display Brightness**4%
*“The brightness is incredible”*
### **What buyers complain about **
**Quality-Overall**6%
*“This product is way too expensive to be this terrible of quality”*
**Software/Application**5%
*“Buggy software”*
**Connectivity-Overall**5%
*“could not connect”*
**Functionality-Overall**4%
*“never turn on”*
**Value For Money**4%
*“Looks expensive, too”*
**Audio Quality**4%
*“Sound quality not great”*
**Brightness/Shine/Glow**4%
*“Low brightness”*
**Durability**3%
*“I would question durability”*
**Advertised Vs Actual Product**3%
*“Bit of false advertisement”*
**Size-Overall**3%
*“It is small”*
### **Top return reasons **
**Brightness/Shine/Glow**15%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Size-Overall**7%
**Value For Money**7%
**Compatibility-Overall**7%
**Connectivity-Overall**7%
**Image/Picture Clarity**6%
**Quality-Overall**5%
**Software/Application**4%
## **Common questions**
- **Is ultra short throw projector profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 54 tracked products. 28 of 31 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ultra short throw projector niche?**
- 26 brands and 130 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in ultra short throw projector?**
- Top complaints mined from reviews: Quality-Overall, Software/Application, Connectivity-Overall. The return rate is 6.7% — above our launch gate.
- **When does demand for ultra short throw projector peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the ultra short throw projector niche?**
- Listings span $76.04–$5937.79; the average listing price is $1251.32 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.
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